5 tips to improve your YouTube channel

If you are a creative person who can hold the attention of the audience, YouTube is a great option for you. Whether you are looking to promote your brand more, or you want to entertain people with your skits or have information to share like tutorials, and so on, YouTube is the perfect platform.

Customers in today’s world have a short attention span, so if you want them to remember some details, video is the best content. It registers with the audience, as they can see the results in front of them. Moreover, video is interactive and YouTube is famous for tons of people with channels who come up with comic videos or vlogs (daily insights into personal life), and so on.

So, if you are a creative person, start creating quality videos and upload them on YouTube. Creating an account is certainly free, but you do need to follow some tips to ensure you grow your channel.

Unless and until you have a decent number (10K) followers and good views, you cannot monetize your channel. That is necessary for YouTubers who use this platform as their primary career. For brands, that is a bonus, as their main aim is to popularize their brands.

Here are some effective tips to grow your channel

1. The consistent posting schedule is necessary

Having a schedule for posting, and sticking to it is necessary. You should not just post random videos at any time. When you have a schedule, it provides you with better chances to engage more audience and increase your subscribers.

So, create a schedule, invest a good amount of time in coming with a scheduling plan for your channel. Figure out on which day or days, you want to share your videos with the audience. Also, sharing video at a given time can help too. This schedule will help keep people excited and they would look forward to the day and time knowing that your video will be up.

Moreover, once you figure out a schedule, make sure you stick to it. Don’t do it for a month, and then go back to random timings, it can take away your goodwill.

2. Have a video production flow which is sustainable

If you take weeks or months to create videos, it won’t help you grow your channel. You already have a schedule, so you know you have to create a short, quick, but appealing video.

Now, it doesn’t mean that the standard or quality of the video has to suffer, but you do need a video production plan.

It means figuring out a month or week-long content in advance. Shooting and editing on time, and so on. All this will require a dedicated workspace, right tools, and a team (if you can afford one). For beginners, a dedicated room with proper lightings, props, and video set-up is crucial.

It can help you shoot quick videos as soon as the inspiration hits you. It is best to invest in a good quality tripod and camera if making YouTube videos in your chosen profession.

3. Spend time creating quality visuals for the channel and video

YouTube is similar to all other social media platforms in terms of appearance. If you want people to click on your channel or video, aesthetic matters. When they see your video, the thumbnail needs to be attractive, engaging, informative, and relevant for them to click on it. So, creating a custom thumbnail for every video you make is important. Use Canva for creating thumbnails using tons of templates that you can customize. Make sure, that what you show in the thumbnail is part of the video, don’t lie or clickbait, it makes people angry.

The second visual that you need to focus on for your channel is the banner. YouTube banner is the big image that people see when they click on your channel name. It should justify your channel’s name and theme. If you are a brand, use your logo, and color theme, and more so that people can recognize the brand from it.

4. Hook viewers

YouTube has over 2 million active users, and if you want to engage even 10% of those users, your content needs to hook people. How? Well, the starting of the video should be such that it hooks people. For instance, you can start by telling a story so that people feel the need to stick to the end to know what happens. Or you can show the results like if you are sharing food recipe, show how the food looks in the end first, and then the tutorial.

These hooking tactics may differ from channel to channel, but you need to figure out one and use it to gain more subscribers.

5. Series of videos

YouTube ranking is a true thing. If you want YouTube to rank your channel and video higher, you need people to stick around. For that, you need to make a series of videos on one topic. It can be anything, a particular food series or marketing lesson, or interview series like Pinkvilla’s women up, and so on.

When you create a series, people will spend more time on the channel looking at it. They will come back to see more videos, and might even binge-watch them.

It will increase the time that they spend on your channel, which in turn, can help increase your ranking.

YouTube is fast becoming a primary career choice for many people. Whether you want to do that or use it as a side hustle or promote your brand, ensuring quality video, and using these tips for growing your channels is paramount.

Also, have a look at best youtube converter tools in 2020 –