• Home
  • News
  • Tech
  • Lifestyle
  • Digital Marketing
  • Health
  • Education
  • Home Decor
  • Write for us
Friday, January 27, 2023
  • Login
Getfast - The Informative Hub
  • Home
  • News
    • All
    • Business
    • Loans
    • Politics
    • Science
    • World
    Preparing to Buy Your First House: What You Need to Keep in Mind

    Preparing to Buy Your First House: What You Need to Keep in Mind

    Businessconcept

    IoT Company Name Ideas: The Coolest, Most Innovative Names Out There

    Highway A9, toll station Como Grandate, Italy

    Trends in the Transport Industry for 2023

    What makes a business gain customer and keep its reliable reputation at the same time in America

    What makes a business gain customer and keep its reliable reputation at the same time in America

    Casino game

    Canadian’s spending on online gaming and casinos is increasing

    Anastasiya Vragova via Pexels

    Ways to Find Money at Home

  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup
    Lucrative Ideas for Mobile Apps in the Big City

    Lucrative Ideas for Mobile Apps in the Big City

    software

    WellnessLiving Online Booking Software Solution: The Ideal Tool for Fitness Studios

    Best ecommerce tools

    Best ecommerce tools | Business Apps That can been need for your Business

    How to change light mode on a fantech keyboard

    How to change light mode on a fantech keyboard

    What is ubersearch and how can it be removed? How do I remove ubersearch

    What is ubersearch and how can ubersearch.ch be removed? | How do I remove ubersearch

    how to crop screenshot on mac

    How to crop a screenshot on mac | How to take screenshot on mac

  • Lifestyle
    • All
    • Carer
    • Fashion
    • Food
    • Health
    • Travel
    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    how many jobs are available in telecommunications equipment

    How many jobs are available in telecommunications equipment

    sinful nutrition where every veggie has a dark side

    How sinful nutrition where every veggie has a dark side

    What is the best age to do facelifts?

    What is the best age to do facelifts?

    stephen a. smith embarrasses himself with this shohei ohtani take

    Stephen a. smith embarrasses himself with this Shohei Ohtani take

    Covid-19

    The COVID-19 Long Haulers – The Long-Lasting Misery That Most Patients Undergo

  • Digital Marketing
    • All
    • Content Marketing
    • PPC
    • SEO
    • SMO
    • YouTube
    How would you determine the clickthrough rate (ctr) for a client's search ads?

    How would you determine the clickthrough rate (ctr) for a client’s search ads?

    video ads

    How to Grow eCommerce Business via Video Ads

    Google Analytics

    SEO services continue to become more popular

    digital marketing

    How to Rank and Update your Website

    blog search

    15 Progressed Google Quest Tips for More brilliant Looking

    seo agency vs inhouse specialist

    Hiring SEO Agency vs In-house Hiring

  • Health
    • All
    • Tips
    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    sinful nutrition where every veggie has a dark side

    How sinful nutrition where every veggie has a dark side

    What is the best age to do facelifts?

    What is the best age to do facelifts?

    Covid-19

    The COVID-19 Long Haulers – The Long-Lasting Misery That Most Patients Undergo

    Older couple

    4 Small Steps for Elderly Care That Improve Health in a Big Way

    Does lemonade have caffeine

    Does lemonade have caffeine – What do you think?

  • Education
    How can kids enjoy themselves and learn at the same time?

    How can kids enjoy themselves and learn at the same time?

    What is company culture

    How to create a good company culture

    what questions should i ask in an interview

    What Questions Should I Ask in An Interview

    How many minutes in a year

    How many minutes in a year | How many minutes are in a year

    learn new skills

    Why do we need to learn multiple skills?

    how long does it take for water to freeze

    How long does it take for water to freeze | What temperature does water freeze

  • Home Decor
    • All
    • Home Improvement
    Mirror

    8 Reasons Why Custom Mirrors Are a Must-Have for Every Home

    light-bulb

    8 Reasons Why You Should Prioritize Home Insulation

    photography-of-bul

    How to Save Energy & Money with Outdoor Lighting

    gray-roof-photo

    9 Reasons Why Good Roofing is Cheaper

    How to find your dream house in Canada

    How to find your dream house in Canada?

    Contractor using cordless drill on wood during renovation

    A Guide to Home Renovation on a Budget

  • Write for us
No Result
View All Result
  • Home
  • News
    • All
    • Business
    • Loans
    • Politics
    • Science
    • World
    Preparing to Buy Your First House: What You Need to Keep in Mind

    Preparing to Buy Your First House: What You Need to Keep in Mind

    Businessconcept

    IoT Company Name Ideas: The Coolest, Most Innovative Names Out There

    Highway A9, toll station Como Grandate, Italy

    Trends in the Transport Industry for 2023

    What makes a business gain customer and keep its reliable reputation at the same time in America

    What makes a business gain customer and keep its reliable reputation at the same time in America

    Casino game

    Canadian’s spending on online gaming and casinos is increasing

    Anastasiya Vragova via Pexels

    Ways to Find Money at Home

  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup
    Lucrative Ideas for Mobile Apps in the Big City

    Lucrative Ideas for Mobile Apps in the Big City

    software

    WellnessLiving Online Booking Software Solution: The Ideal Tool for Fitness Studios

    Best ecommerce tools

    Best ecommerce tools | Business Apps That can been need for your Business

    How to change light mode on a fantech keyboard

    How to change light mode on a fantech keyboard

    What is ubersearch and how can it be removed? How do I remove ubersearch

    What is ubersearch and how can ubersearch.ch be removed? | How do I remove ubersearch

    how to crop screenshot on mac

    How to crop a screenshot on mac | How to take screenshot on mac

  • Lifestyle
    • All
    • Carer
    • Fashion
    • Food
    • Health
    • Travel
    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    how many jobs are available in telecommunications equipment

    How many jobs are available in telecommunications equipment

    sinful nutrition where every veggie has a dark side

    How sinful nutrition where every veggie has a dark side

    What is the best age to do facelifts?

    What is the best age to do facelifts?

    stephen a. smith embarrasses himself with this shohei ohtani take

    Stephen a. smith embarrasses himself with this Shohei Ohtani take

    Covid-19

    The COVID-19 Long Haulers – The Long-Lasting Misery That Most Patients Undergo

  • Digital Marketing
    • All
    • Content Marketing
    • PPC
    • SEO
    • SMO
    • YouTube
    How would you determine the clickthrough rate (ctr) for a client's search ads?

    How would you determine the clickthrough rate (ctr) for a client’s search ads?

    video ads

    How to Grow eCommerce Business via Video Ads

    Google Analytics

    SEO services continue to become more popular

    digital marketing

    How to Rank and Update your Website

    blog search

    15 Progressed Google Quest Tips for More brilliant Looking

    seo agency vs inhouse specialist

    Hiring SEO Agency vs In-house Hiring

  • Health
    • All
    • Tips
    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    In-Person Gym Sessions are Returning to Pre-Pandemic Levels – Are Home Workouts No Longer Cutting It?

    sinful nutrition where every veggie has a dark side

    How sinful nutrition where every veggie has a dark side

    What is the best age to do facelifts?

    What is the best age to do facelifts?

    Covid-19

    The COVID-19 Long Haulers – The Long-Lasting Misery That Most Patients Undergo

    Older couple

    4 Small Steps for Elderly Care That Improve Health in a Big Way

    Does lemonade have caffeine

    Does lemonade have caffeine – What do you think?

  • Education
    How can kids enjoy themselves and learn at the same time?

    How can kids enjoy themselves and learn at the same time?

    What is company culture

    How to create a good company culture

    what questions should i ask in an interview

    What Questions Should I Ask in An Interview

    How many minutes in a year

    How many minutes in a year | How many minutes are in a year

    learn new skills

    Why do we need to learn multiple skills?

    how long does it take for water to freeze

    How long does it take for water to freeze | What temperature does water freeze

  • Home Decor
    • All
    • Home Improvement
    Mirror

    8 Reasons Why Custom Mirrors Are a Must-Have for Every Home

    light-bulb

    8 Reasons Why You Should Prioritize Home Insulation

    photography-of-bul

    How to Save Energy & Money with Outdoor Lighting

    gray-roof-photo

    9 Reasons Why Good Roofing is Cheaper

    How to find your dream house in Canada

    How to find your dream house in Canada?

    Contractor using cordless drill on wood during renovation

    A Guide to Home Renovation on a Budget

  • Write for us
No Result
View All Result
Getfast - The Informative Hub
No Result
View All Result

5 Digital Trends Your Healthcare Business Can’t Ignore in 2020

by Johnson
May 9, 2020
in Content Marketing, Digital Marketing, General
Reading Time: 4min read
Health care business

Marketing’s inherently dynamic nature requires that marketers in every industry stay up-to-date with the ever-growing trends. The healthcare industry isn’t an exception. This brand new year brought significant benefits, unique consumer preferences, and competitive trends that will only heighten healthcare marketing in 2020.

If you’re in the healthcare industry (whether a small company or big corporate), here are top 5 trends that will dominate the industry this year:

#1. Video content boom
Video has now become a staple content of most internet users’ everyday lives; more than 85% of businesses in all sizes use the material for their marketing campaign. As healthcare marketing frequently turns digital, there’ll be more and more video content about health too.

In the healthcare industry, video marketing is mostly used to connect with existing and potential patients and educate them to live a healthy lifestyle.

With video content, your healthcare business can reach patients more accessible than ever before. And since videos are an excellent storytelling medium, you can also build a strong relationship with your patients– making them convinced to convert into your loyal customers.

There are different ways to create video content for your healthcare business. Some of them are:
Explainer videos
Company or product demo videos
Medical practitioner videos
Healthy-living campaign videos
Testimonials videos

Pro tip: Addressing your target patients’ problems from the first few seconds of your video content is a key to grab their attention and entice them to watch it all the way through.

#2. Online reviews become more crucial than ever
In this digital world, patients are more likely to invest their trust in online reviews. That’s why online reviews are one of the most potent marketing tools for any medical practice. At least 70% of patients say that online reputation is a necessity in selecting a healthcare service.

Not to mention that more than 72% of patients use online reviews before they choose a new doctor. In this matter, your credibility online is often a patient’s first impression of you and your service.

By all means, if your healthcare business isn’t making a strong first impression with online reviews, you’ll be missing out on hundreds of new patients this year.

Pro tip: Since your potential patients read an average of six reviews before making a decision, offering incentives to make them write a review is necessary. You can offer them a discount or coupon codes, gift cards, and more.

#3. Millennials continually create shockwaves
Dubbed as the “drive-through” generation, the Millennials have some strong, broader views about what they expect from healthcare providers.

Considering these young adults are tech-savvy and informed, they tend to gather information online before seeing a doctor. Also, they’re twice as likely as any other generation to take actions on the non-urgent health advice they found online– including social networks.

To be preferred by Millennials, you need to stay on your toes to evolve both your care delivery model and the way you interact with your potential patients. Providing them with quick, efficient service is one of the best ways to appeal to those younger patients.

Pro tip: A fundamental approach to attracting millennials to your healthcare services is by making technology a priority. Try to invest in an online scheduling software as well as automated appointment confirmation and reminders.

#4. mHealth makes huge strides
In this era of immediacy, your potential patients are always on mobile. They’re tired of long waits and complicated medical information. In this matter, it’s much more convenient to access health services through their smartphones or other mobile devices (mHealth).

So it comes as no surprise that the healthcare industry has been named as one of the top three fields to play a pivotal role in the rapid growth of mobile devices. At least 59% of all health-insured patients said they’d rather choose a health provider who offered a mobile app over the ones that did not.

mHealth is paving the way for better patient-doctor connection, reduced hospital costs, and even enhanced patients monitoring. That’s why it’s crucial for you to weave mobile capabilities into the core of your business to meet your potential patients’ needs for “anywhere, anytime” healthcare services.

Pro tip: Take into consideration that almost everyone from different generations is already aware of the power associated with digital devices. Ensure you create your mHealth service as seamless and easy to use as possible.

#5. Localized healthcare SEO will rise above the clutter
As healthcare services are more accessible than ever before, the competition in the industry is ramping up. To stay on the game, you need to put some extra efforts on localizing SEO and optimizing your website content.

It’s crucial because 73% of patients turn to search engines when finding a doctor. At the same time, 89% of internet users rely on search engines to help them solve their healthcare queries. Not to mention that “near me” searches for healthcare services have doubled since 2015.

By implementing a strong SEO strategy, you can clinch top positions in Google search results for your healthcare business. It makes it easier for your potential patients to find your service when they local-search healthcare services.

Since optimizing your SEO generates more traffic to your website, make sure you create your healthcare website accessible, interactive, and user-friendly to hold the visitors’ attention and convince them to use your service.

Pro tip: Finding keywords that are related to your service line and resonate with your potential patients is vital. To make it easier, you can use a healthcare digital marketing agency to help you optimize your SEO practices.

Final Thoughts
Just like any other marketing, healthcare marketing has been tremendously influenced by the digital revolution. It allows patients to have more options than ever before, leaving healthcare marketing teams always on their toes when it comes to new ways of reaching new patients and spreading brand awareness.

As a savvy healthcare marketer, you need to ensure that your marketing campaign is up-to-date and relevant to today’s digital world. If you’re not adopting some digital trends for your healthcare business, you’re already trailing behind!

Tags: Explainer videosHealthcare Business
Previous Post

Facebook or MySpace Marketing and Advertising Tips

Next Post

Tips and Approaches of Treating a Flu

Johnson

Johnson

Next Post
Flu treatments

Tips and Approaches of Treating a Flu

No Result
View All Result

Recent Posts

  • How can kids enjoy themselves and learn at the same time?
  • How to create a good company culture
  • Lucrative Ideas for Mobile Apps in the Big City
  • How To Get The Cheapest Auto Insurance in New Brunswick
  • A ranking of the fastest cars in F1, IndyCar, MotoGP and NASCAR

About GetFast

Get Fast is a fantastic platform for all our readers as we provide them with an ample of valuable information over a plethora of worldwide topics. It is a real honour for us to publish important news and current updates over matters like tech, business, travel, self-care on our page.

Categories

  • Apps
  • Business
  • Carer
  • Content Marketing
  • Dance
  • Digital Marketing
  • Education
  • Entertainment
  • Fashion
  • Food
  • Gadget
  • Gaming
  • General
  • Health
  • Home Improvement
  • Home Improvement
  • Lifestyle
  • Loans
  • Mobile
  • Movie
  • Music
  • News
  • Parenting
  • Politics
  • PPC
  • Review
  • Science
  • SEO
  • SMO
  • Sports
  • Startup
  • Tech
  • Tips
  • Travel
  • World
  • YouTube

Recent News

How can kids enjoy themselves and learn at the same time?

How can kids enjoy themselves and learn at the same time?

January 27, 2023
What is company culture

How to create a good company culture

January 26, 2023
Lucrative Ideas for Mobile Apps in the Big City

Lucrative Ideas for Mobile Apps in the Big City

January 19, 2023

© 2020 Get Fast. All right reserved.

No Result
View All Result
  • Home
  • News
  • Tech
  • Lifestyle
  • Digital Marketing
  • Health
  • Education
  • Home Decor
  • Write for us

© 2020 Get Fast. All right reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In