Do you know who gets followed the most on Instagram? Celebrities? Nah! Brands? No! The most followed accounts on Instagram are that of pets. Animal lovers spend half their time on Instagram and other social media platforms looking at photos of cats, kittens, dogs, and so on. Pet lovers will search for cat or dog videos on YouTube the most.
A pet parent loves and takes care of their pet just like a parent does for their kid. So, it is not shocking that their Instagram account is full of pet photos. If you are getting huge likes and shares when you post a pet video or photo, why not take it a notch higher?
Make a separate account for your pet, and make it a social media star. If you do it right, your pet can become a celebrity and you can even earn decent money or free pet food or accessories or so on.
In this article, we will look at ways that can help you make your pet a supermodel on Instagram and other social media. But let’s see some statistics so that you don’t think that all this is a bluff:
13% of people post more about their pets than their families. Wouldn’t it be amazing if you have a separate account for that?
1 out of 6 pet owners has a separate social media account for their pet. Also, 50% of them admitted that the pet accounts get more notice than their account.
Here let’s see tips that can help you make your pet a social media sensation.
1. Have a sharable story about your pet
Your furry friend must have a backstory, like did you adopt the pet or was it a rescue? Tell your followers this story as it will help you make a personality around the account which can work in your favor.
A story like how your pet went and sat on a high tree, and it took you hours to get her down, or so on can also engage people. It is something that can appeal to their sentiments and connect them with your pet account emotionally.
2. Knowing the audience is important
Simply making an account on social media will not make your pet famous. You need to do more than that, and the first thing is knowing your audience. If your pet is a cat, you will mostly attract cat owners, and so on. Now, you need to make sure you are posting at the right time and posting the correct content. For instance, if your target audience uses their social media to check out pet videos and images at night, you should post at that time. Otherwise, your post won’t get much engagement. Similarly, if they love cats or dog memes and videos, share them too, instead of only posting images.
3. Quality images matters
You have made an account for your pet, and in the bio, you told their backstory. Now, your profile is ready, and it’s time to start posting content. You already researched your audience, so you know at what time you should post (it will take time to find the right posting time), and what type of content they prefer the most?
But starting with images of your pet is the best thing. Now, I am sure you take thousands of photos of your pet, but you cannot post them all on the internet. If you want your dog or cat to be a social media star, post only the best pictures. You can even use Canva tool to edit the images or add filters to the shots you have taken.
The best type of image is the one with natural light. Try taking maximum photos in natural light as nothing beats authenticity.
4. Have a theme
Having a consistent and uniform theme is important. It could be anything- from posting black and white photos or having a square layout, and so on. A consistent layout or filter or color provides consistency which engages more people to your account.
5. Don’t forget to have fun
Your pet account is there because you want to document all the funny and weird situations your furry friend gets into. So, don’t forget to record such situations and upload them on Instagram or Facebook.
It will serve two purposes- first, you will have fun and appealing content for your account. Secondly, it will give you more opportunities to spend time with your pet.
You can have a live video too showing your pet enjoying playing in the park or so on. It appeals to more people, and live videos are up for 24 hours or not as per your choice, meaning more people would want to see that.
6. Consistency is the key to success
You don’t want to overwhelm your audience by posting five times a day. But posting once or twice is important. Also, whatever number you decide on, be consistent with it throughout. It will build your audience, and post more than one Instagram story to give a sneak peek into the day to day activities of your pet.
7. Use captions
Amazing captions are important as they tell a story that can help your followers connect more with your account. Don’t forget to tell a backstory, but try and keep it short and crisp.
Also, include hashtags in your captions as they can help more people find your account.
8. Don’t forget about the quirks
Every pet is cute and adorable. But there is one unique habit or quirkiness in your pet. Take a photo or video showing that quirkiness, you will appeal to a lot of people. Everyone looks for something unique like the grumpy cat account on Instagram. It is a famous pet celebrity account which is famous for its grumpy face. That’s his quirk, use your pets to make it famous.
Whether you want to make an account on Facebook or Instagram for your pets, do it. A lot of people including celebrities like Priyanka Chopra have an account for their pets (dairiesofdiana). With these tips, you can certainly make your pet a celebrity.