Without any doubt, the hotel industry is indeed a vast market. When we take a look into it, we find the best out of the best hotels. In this way, the better the hotels are, the more competitive they become. However, if your hotel has all the facilities and is on point, but still people are not aware of it, so all those facilities would be of no use. To beat up with that, it is important to do all of the steps for making your hotel stand out of the rest. And in such cases, Hotel Booking Engines play a crucial role. It doesn’t really matter if you’re offering simple services/facilities or the more advanced ones, if you’re offering these, then your hotel should make justice with it. Below are the top 5 ways through which you can increase your hotel’s visibility;
1. Bring Improvement In Your Website’s SEO:
For the hotel industries, search engines and more notably Google play a vital role. However, SEO stands for search engine optimization. It helps in generating direct bookings. It is essential for the hotels to be on the first pages of the Search Engine Results Page (SERP). According to recent research, it is estimated that most of the visitors don’t look anywhere and they select from the first pages of the SERP. And for that, it is important for you to go for SEO as it helps your website to rank better.It is necessary to hire a Seo expert to increase visibility
2. Make Sure you’re Using Third-Party Channels:
When you are in the hospitality industry, the wider you can extend your connections, the better business you can make. And you can build more connections by taking your website to the OTAs. Below are the benefits that you can get from an OTA.
i. It Increases Your Hotel’s Exposure: When you’re connected to OTAs, the option of your hotel gets open to a number of travelers from all around the globe. The visibility of your hotel gets increased, which, in turn, brings you a lot of customers.
ii. Your Website Ranks Better and Gets Better Reviews: The allowance by the OTAs to leave reviews enhances the visibility of your website as the guests leave their reviews. Also, a great number of guests go through the reviews before they make their final bookings. So, if your website has nice, positive reviews, then there is a great possibility that they will book their rooms from your hotel.
iii. More Traffic: That’s true that OTAs bring great traffic to your website: When a traveler finds your hotel in the listings, they get curious to actually know about your hotel and they end up visiting your hotel’s website. It is estimated that around 52% of the visitors go through the hotel’s website before finalizing their booking.
iv. You Get More Bookings And The Right Guests: The OTAs will bring the right crowd to you. For instance, if you’re owning a motel, resort, serviced apartments or whatever, it will be listed on a particular category and the right guests will come to you.
3. Get Different Sites To Be Linked To You and Promote Your Content:
No matter, how good you’ve created your content, if people don’t see it, then it would be of no use. To make the people see your content, it is important for you to team up with the bloggers, local news outlets, industry-related websites, and ask them to mention the services of your hotel. And, if possible then ask them to mention the link of your website so people will get a better idea of it and your services/offers.
4. Make Sure Your Website is Delivering a Great Experience:
The easier and flexible your website is to be used, the more users will come to it. When a website takes too long to load or is not easy to be used, there are more chances that the user will end up leaving that website and jump to another. The better your website is designed, the better experience it will be providing the visitors. So, make sure it is easy to navigate.
5. Proper Use of the Images:
Last but not the least, the proper use of images play a very important role in increasing the visibility of your hotel’s website. When a guest visits your site, they will know what your hotel is all about. To help them to select and to help them in building up trust in you, it is important for you to use the relevant images in it. And make sure to use only top-quality images. Play with the images and find what sort of images attracts the visitors the most. By doing this, you’re sure to get the results that you desire.
These are the top 5 ways that can help you to increase your website’s visibility. However, with the help of a hotel booking engine, you can capture direct bookings. It is a way through which you can get commission-free bookings, and this will ultimately increase your business profitability. So, don’t leave a single thing and stay up-to-date with the latest advancements in order to pace up with the competition.
