We’ve all heard businesses rave about explainer videos; they are everywhere and are slowly changing the marketing game. You’ve probably seen one if not many, and you probably really liked it!
Almost 87% of companies are currently using some form of animated explainer video to meet their different goals. However, you rarely, if ever, associate explainer videos with social media! This is still an undiscovered territory, however one you should definitely discover for elevating your revenues.
The power of explainer videos for social media still needs to be unlocked, and this article is here to show you how. Be one of the first people to use explainer video for social media and get way ahead of your competitors!
Why Explainer Videos Work For Social Media?
Rather than just telling you that videos are great for social media, we’re going to tell you why. What is the science behind the fact that explainer videos work well on and for social media? Let’s find out.
1. Explainer videos are short:
You probably already knew this point, but explainer videos are known for being precise and relevant. A 30-second animated explainer video or a 2-minute animation explainer video is very common! The shorter and concise, the better! So how does it tie with being good for social media?
Social media is there for our viewing pleasure and sharing that stuff with others, so people tend to watch more videos there. Not only that but since explainer videos are short, they’re the perfect length for our short attention span, which is even shorter when we are on social media!
When we’re using Instagram for instance, we want content, and we want it really quick! Social media content needs to be concise, engaging, and easily digestible; all the qualities that reside in explainer videos.
2. They are compelling:
Explainer videos have a unique way of relating to the viewer since they are mostly animated. This brings back childhood memories and let’s be honest with this — quitting an animation video is kind of hard to do as it captures the attention that well!
3. Social media is all about visuals:
If you think about it, Instagram and Facebook mostly comprise videos and images. A picture says a thousand words, right? It’s no surprise that people, especially on social media, prefer visuals over text and that’s because the information is much easier and quicker to take in.
Moving animations on social media aptly synced with music and sounds? That’s the good stuff right there.
4. Videos are measurable:
Explainer videos are generally costly, so it’s natural that you want to see how well it’s performing. Fortunately, measuring how well an explainer video does is easily measurable.
Social media analytics lets you know how many times the video was viewed, how many times it was shared, and even how many new accounts it reached.
It does make sense why videos perform better than plain text and images, isn’t it? Now, let’s get on to the big question.
How Explainer Videos Boost Your Social Media?
So we know that explainer videos will perform quite well on social media, but the question is how. What does an explainer video have that a normal video doesn’t? Let’s see.
1. Brand awareness:
It’s no hidden fact that social media has a bigger outreach. When you create an explainer video, you’re indirectly conveying what the brand is all about. The tone of your explainer video – Funky, serious, playful, and informational – speaks volumes about what the viewer should be expecting from your brand. It basically sets the mood since it is considered the first impression!
Make sure to use your brand colors effectively and convey unique elements with respect to your brand, product or service.
2. Sharing power:
Social media is the only type of platform which has the ability to make videos go viral n virtually no time! Strangely enough, it’s always the videos, and never text or images (except the whole debacle with the egg and Kylie Jenner), that goes viral.
If you create an efficient explainer video where the animations are spot on and engaging at the same time, then it will definitely go viral by leaps and bounds. But then again, it’s social media so you never know. Point is your animated explainer video has immense potential to circulate rapidly, if not get a decent amount of shares. Cash this property if you don’t want to let this opportunity go begging.
You could post your animated explainer video at night, and then wake up to a hundred thousand shares. That’s the power of social media.
You can create explainer videos for literally any sort of goal. They come in so many different forms: Whiteboard, stop-motion, motion graphics, and 3D animations to name a few. You’re the master when it comes to which content you want to promote, but it should align with your goals for what the video needs to achieve.
You could create introductory videos, a short demo about your product, or even just a public message with the essence of your brand sprinkled throughout. It all depends on why you created the explainer video in the first place.
Story-telling, animation characters, a compelling voice-over, and great animations are all the elements that additively contribute to this important property of explainer videos. The success of explainer videos and why they perform so well all boils down to this one thing: true engagement!
Explainer videos are a powerful marketing tool, and when they are combined with the explosive power of social media, great things are bound to happen! If you’re creating an animated explainer video anyway, just share a shorter version of it on social media and witness the magic!
Many animation explainer video companies cater to this request, including animated explainer video ads optimized for different social media channels.
Using explainer videos to boost your social media will hurt you in no way, so why not try and experiment? Good luck!