• Home
  • News
  • Tech
  • Lifestyle
  • Digital Marketing
  • Health
  • Education
  • Home Decor
  • Write for us
Thursday, May 19, 2022
  • Login
Get Fast
  • Home
  • News
    • All
    • Business
    • Loans
    • Politics
    • Science
    • World
    What is the nickname of the only U.S. president born on the 4th of July?

    What is the nickname of the only U.S. president born on the 4th of July?

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

    This message has been temporarily removed because the sender's account requires verification.

    This message has been temporarily removed because the sender’s account requires verification. – What does it mean?

    Nicholas Kyriacopoulos: Re-engineering for Growth – Strategy & Business

    payday loans

    Looking to Borrow Money? Keep These Tips in Mind

    Everything-you-need-to-know-about-LLP-in-India

    Everything you need to know about LLP in India

  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup
    how to crop screenshot on mac

    How to crop a screenshot on mac | How to take screenshot on mac

    Tools to manage money

    3 Digital Money Management Tools to Manage Your Finances

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

    This message has been temporarily removed because the sender's account requires verification.

    This message has been temporarily removed because the sender’s account requires verification. – What does it mean?

    Why is Cross-Platform Mobile App Development so popular

    Why is Cross-Platform Mobile App Development so popular?

    Facebook logo

    Instructions to Recover a Forgotten Password to Your Facebook Account

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    diamond rings

    Reasons to Buy Lab Grown Diamonds

    How many shots of whiskey to get drunk

    How many shots of whiskey to get drunk | How many shots to get drunk

    how to fix overlapping toes

    Non-Surgical Ways to Treat Overlapping Toes | How to fix overlapping toes

    Water

    What to Know Before Moving to Ontario?

    Keeping Your House Warm

    A Guide To Keeping Your House Warm This Winter

    Top 10 Islands In The World

    Top 10 Islands In The World

  • Digital Marketing
    • All
    • Content Marketing
    • PPC
    • SEO
    • SMO
    • YouTube
    How would you determine the clickthrough rate (ctr) for a client's search ads?

    How would you determine the clickthrough rate (ctr) for a client’s search ads?

    video ads

    How to Grow eCommerce Business via Video Ads

    Google Analytics

    SEO services continue to become more popular

    digital marketing

    How to Rank and Update your Website

    blog search

    15 Progressed Google Quest Tips for More brilliant Looking

    seo agency vs inhouse specialist

    Hiring SEO Agency vs In-house Hiring

  • Health
    • All
    • Tips
    How many shots of whiskey to get drunk

    How many shots of whiskey to get drunk | How many shots to get drunk

    how to fix overlapping toes

    Non-Surgical Ways to Treat Overlapping Toes | How to fix overlapping toes

    diabetic socks

    What are Diabetic Socks | What Do Diabetic Socks Do | Dr Scholl’s Diabetic Socks

    Yoga Retreat

    Harnessing the Power of a Customised Yoga Retreat | Is yoga retreat good for you

    Marijuana

    Marijuana VS Overweight?

    cord blood banking

    What Does Cord Blood Banking Do | What Are The Benefits of Banking Cord Blood

  • Education
    learn new skills

    Why do we need to learn multiple skills?

    how long does it take for water to freeze

    How long does it take for water to freeze | What temperature does water freeze

    What does a dot mean in math

    What does the dot mean in math – What does a dot mean in math ?

    What is the nickname of the only U.S. president born on the 4th of July?

    What is the nickname of the only U.S. president born on the 4th of July?

    What's the difference between peanut butter and jam joke

    What’s the difference between peanut butter and jam joke – What does it mean?

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

  • Home Decor
    • All
    • Home Improvement
    crumbling basement floor

    How do you fix a crumbling basement floor?

    Canadian choice windw

    How to Renovate Your Doors and Windows like A Pro?

    Is it worth it to replace home windows?

    residential roofing professionals

    7 Key Benefits of Hiring Residential Roofing Professionals

    How to construct a brick wall Masonry contractor tips?

    How to construct a brick wall Masonry contractor tips?

    waterproofing problems

    Common Waterproofing Problems And Solutions

  • Write for us
No Result
View All Result
  • Home
  • News
    • All
    • Business
    • Loans
    • Politics
    • Science
    • World
    What is the nickname of the only U.S. president born on the 4th of July?

    What is the nickname of the only U.S. president born on the 4th of July?

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

    This message has been temporarily removed because the sender's account requires verification.

    This message has been temporarily removed because the sender’s account requires verification. – What does it mean?

    Nicholas Kyriacopoulos: Re-engineering for Growth – Strategy & Business

    payday loans

    Looking to Borrow Money? Keep These Tips in Mind

    Everything-you-need-to-know-about-LLP-in-India

    Everything you need to know about LLP in India

  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup
    how to crop screenshot on mac

    How to crop a screenshot on mac | How to take screenshot on mac

    Tools to manage money

    3 Digital Money Management Tools to Manage Your Finances

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

    This message has been temporarily removed because the sender's account requires verification.

    This message has been temporarily removed because the sender’s account requires verification. – What does it mean?

    Why is Cross-Platform Mobile App Development so popular

    Why is Cross-Platform Mobile App Development so popular?

    Facebook logo

    Instructions to Recover a Forgotten Password to Your Facebook Account

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    diamond rings

    Reasons to Buy Lab Grown Diamonds

    How many shots of whiskey to get drunk

    How many shots of whiskey to get drunk | How many shots to get drunk

    how to fix overlapping toes

    Non-Surgical Ways to Treat Overlapping Toes | How to fix overlapping toes

    Water

    What to Know Before Moving to Ontario?

    Keeping Your House Warm

    A Guide To Keeping Your House Warm This Winter

    Top 10 Islands In The World

    Top 10 Islands In The World

  • Digital Marketing
    • All
    • Content Marketing
    • PPC
    • SEO
    • SMO
    • YouTube
    How would you determine the clickthrough rate (ctr) for a client's search ads?

    How would you determine the clickthrough rate (ctr) for a client’s search ads?

    video ads

    How to Grow eCommerce Business via Video Ads

    Google Analytics

    SEO services continue to become more popular

    digital marketing

    How to Rank and Update your Website

    blog search

    15 Progressed Google Quest Tips for More brilliant Looking

    seo agency vs inhouse specialist

    Hiring SEO Agency vs In-house Hiring

  • Health
    • All
    • Tips
    How many shots of whiskey to get drunk

    How many shots of whiskey to get drunk | How many shots to get drunk

    how to fix overlapping toes

    Non-Surgical Ways to Treat Overlapping Toes | How to fix overlapping toes

    diabetic socks

    What are Diabetic Socks | What Do Diabetic Socks Do | Dr Scholl’s Diabetic Socks

    Yoga Retreat

    Harnessing the Power of a Customised Yoga Retreat | Is yoga retreat good for you

    Marijuana

    Marijuana VS Overweight?

    cord blood banking

    What Does Cord Blood Banking Do | What Are The Benefits of Banking Cord Blood

  • Education
    learn new skills

    Why do we need to learn multiple skills?

    how long does it take for water to freeze

    How long does it take for water to freeze | What temperature does water freeze

    What does a dot mean in math

    What does the dot mean in math – What does a dot mean in math ?

    What is the nickname of the only U.S. president born on the 4th of July?

    What is the nickname of the only U.S. president born on the 4th of July?

    What's the difference between peanut butter and jam joke

    What’s the difference between peanut butter and jam joke – What does it mean?

    Facebook this person isn't receiving messages

    This person isn’t receiving messages right now facebook messenger | Facebook this person isn’t available right now

  • Home Decor
    • All
    • Home Improvement
    crumbling basement floor

    How do you fix a crumbling basement floor?

    Canadian choice windw

    How to Renovate Your Doors and Windows like A Pro?

    Is it worth it to replace home windows?

    residential roofing professionals

    7 Key Benefits of Hiring Residential Roofing Professionals

    How to construct a brick wall Masonry contractor tips?

    How to construct a brick wall Masonry contractor tips?

    waterproofing problems

    Common Waterproofing Problems And Solutions

  • Write for us
No Result
View All Result
Get Fast
No Result
View All Result

Understanding the Value of Email in Marketing

by Johnson
May 9, 2020
in Content Marketing, Digital Marketing, General
Reading Time: 4min read
email-marketing-campaings

Importance of Email in Marketing

Originally devised as a fast means of communication, email has grown to become the most widely used service, incorporating a number of purposes outreaching simple communication by far. Albeit many new apps have taken over some of the original purposes of the email, the service still serves as an efficient way of advertising.

Email marketing is, among other things,the cheapest way of advertising with the potential to generate up to 4400% in ROI. The fact that nearly 95% of adults worldwide use email services on a daily basis only goes to show the growing potential of e-advertising.

However, creating stellar marketing campaigns is far from being an easy task, with multiple factors to be taken into account. One of the most important issue that should not be avoided is – optimizing for mobile device.

Did you know that:

– 53% of emails are accessed on mobile devices

– 23% of people who open emails on mobile phones read them at least one more time

– 70% of mobile phone users re-read emails

– 75% of Gmail users access emails via mobile devices

– The majority of subscriptions take place on mobile devices

– One third of all CTRs take place on mobile devices?

The figures are, perhaps, not that surprising, given that most people nowadays perform various tasks on the go due to the hectic lifestyle everyone faces. Another important insight in that regard shows that people spend 5.4 hours a day on average checking incoming emails.

Email Campaign Optimization

Now that we know that a good email campaign must be mobile optimized, it’s time to consider other important feats. Let’s use some more stats to determine the next steps:

– Segmented and targeted campaigns generate 77% of overall ROI

– 50% of small and medium size businesses use marketing automation software

– Revenue per email has been rising since 2010

– The average order value per email is approximately three times higher compared to social media offers

The key to long-turn gains lies in targeting, but that, in itself, is not sufficient for long-term success. The reason is simple: no matter how great a campaign, if it doesn’t get delivered to customers’ inbox or if it isn’t read, all the efforts will be wasted.

To make certain a message gets delivered, choose a trusted email service provider, test-send all emails, and avoid spam trigger words (check the CAN-SPAM Act for that).

When test sending a message, make certain to access it on multiple devices and in all of the most popular browsers.

The Benefits of a Desktop Email Client Over a Web-Based Client

Email Campaign Personalization

The key to keeping customers in the long run lies in a personalized approach. People like to feel special – nothing wrong with that.

In the context of email marketing, the practice translates into addressing customers on the first name basis (you’ll get this info from the subscription form) and providing continual customer support. Make certain to include contact information in every email you send and respond to customers’ questions and complaints via all available channels (email, phone, social media, etc.).

A little trick would be to send shopping cart reminders and cart abandonment emails. Albeit the practice is obviously an attempt at additional income, it also shows that you care about your customers. Because most cart abandonments happen due to technical issues, it is also advisable to ask the customer what went wrong.

In that way, you will show that you care. Any potential technical issues reported should be dealt with accordingly.

Following up from there, you may also choose to send product recommendations. Use customers’ purchase history and to determine the type of products they might be interested in. More subtle methods deriving from this practice may include special offers for selected projects. The options are limitless, as long as you use insights to determine the best approach.

What Content to Send?

The fact that quality content is the single most important factor in making a business successful, surpassing even the SEO efforts, must be observed when determining the type of content to be featured in a marketing campaign.

Coupled with customers’ wishes, this approach renders the best results by far. Namely, even if the content is superb, if the customer isn’t interested in the offer, your efforts will go to waste.

The examples of emails most customers look forward to receiving include welcome messages, order status messages, order arrival messages and newsletters, provided that they are clear and deliver on their promise. Sometimes you can use these apps for your employees too, not only for Marketing. Or Marketing for your employees with an employee aps or so called mitarbeiter app in German.

Finally, the timing and frequency of the campaign are of critical importance. If you run an international brand (e.g., an online shop with worldwide delivery), make sure to mind the time zones. In addition, don’t shy away from sending different offers to different customers. Contrary to popular belief, not everyone is interested in cheap offers. Wealthier clientele will expect VIP offers, so always make an effort to get to know your audience.

Last but not least, keep in mind that target audiences may change over time. To ensure that your email marketing campaigns are continually successful, perform analyses on a regular basis and listen to customers’ feedback. Knowing the expectations of your customers is, in short, the key in running a successful email marketing campaigns.

Tags: Email MarketingEmail Marketing CampaignMarketing Campaigns
Previous Post

IELTS UAE, Empowering Teachers to Reach their Potential

Next Post

Rowing Machine vs. Treadmill which is better

Johnson

Johnson

Next Post
rowing-machine-treadmill

Rowing Machine vs. Treadmill which is better

No Result
View All Result

Recent Posts

  • How to Succeed in Digital Marketing: Tips for Beginners
  • What Outer Space Movie Came out in 1992?
  • Reasons to Buy Lab Grown Diamonds
  • Why do we need to learn multiple skills?
  • How would you determine the clickthrough rate (ctr) for a client’s search ads?

About GetFast

Get Fast is a fantastic platform for all our readers as we provide them with an ample of valuable information over a plethora of worldwide topics. It is a real honour for us to publish important news and current updates over matters like tech, business, travel, self-care on our page.

Categories

  • Apps
  • Business
  • Content Marketing
  • Dance
  • Digital Marketing
  • Education
  • Entertainment
  • Fashion
  • Food
  • Gadget
  • Gaming
  • General
  • Health
  • Home Improvement
  • Home Improvement
  • Lifestyle
  • Loans
  • Mobile
  • Movie
  • Music
  • News
  • Parenting
  • Politics
  • PPC
  • Review
  • Science
  • SEO
  • SMO
  • Sports
  • Startup
  • Tech
  • Tips
  • Travel
  • World
  • YouTube

Recent News

How to Succeed in Digital Marketing: Tips for Beginners

How to Succeed in Digital Marketing: Tips for Beginners

May 13, 2022
What Outer Space Movie Came out in 1992

What Outer Space Movie Came out in 1992?

April 8, 2022
diamond rings

Reasons to Buy Lab Grown Diamonds

March 29, 2022

© 2020 Get Fast. All right reserved.

No Result
View All Result
  • Home
  • News
  • Tech
  • Lifestyle
  • Digital Marketing
  • Health
  • Education
  • Home Decor
  • Write for us

© 2020 Get Fast. All right reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In