The cosmetics and beauty industry find it hard to retain old customers due to stiffer competition. Each business needs a steady progression of new customers in the event that they will endure not to mention development. While customer maintenance is fundamental to continuing your business, so is drawing in fresh out of the box new customers to your salon. Gaining new clients for your private label body care products salon is the next big thing to achieve.
The salon owner must identify the target client as it will help in developing a custom plan for the client. Salon business owners giving money, resources, and time to attract the wrong sort of new client. Here in this article, we will be explaining a few points to help you run your private label salon business by gaining and retaining new and old clients, respectively.
• Address pain points
Know the client’s pain points and explain your strategy to help them through social media and paid ads. If your locality has a greater number of spas and salons, getting acknowledgment about business differentiators and detecting client pain points like membership options, price, online booking, etc. will assist in the marketing of your business.
• Track your followers
Take a glance at your followers’ list and find out the ones who have not booked an appointment with you. It is important to engage followers to get the leads. For an extra boost, do check that you are applying geotags and hashtags that are searchable and area-specific. You can even use trending hashtags for better opportunities.
• Giveaways, contests, and social buzz
Contests and giveaways are the best ideas to create social buzz. You can either give them a small gift hamper or offer a free mini service. You can even arrange giveaways for your online followers and ask them to tag at least two friends and share your story and your business custom hashtag to win. This is the fastest way to market your salon business.
If you run your salon business website, mobility is a must. Mobility ensures that your website works on the users’ phone. By enabling an online booking option, you can let your clients to easily book an appointment. This transformation of luxury and convenience surely helps salon businesses to grow.
• Referral and rewards
Always do a little more to help your salon business grow. When any visitor comes to your salon through a referral, you can give a reward to the person who referred the visitor. You can even make your scratch cards and distribute them among loyal customers.
• Online reviews are powerful
Every new customer-first research about your salon before making a final visit. More positive online reviews will increase the chances of getting more customers for your private label salon. Ask your recent visitors to post Google reviews about their experience.
Other than these steps, you need to take local marketing strategies seriously. For that, you can consider the following tips:
1) Using Google My Business
The first thing to do for a salon business is to make it location specific over the website. This will allow Google to find you on Google Search, GMaps, and Google+. It also ensures that all related data is updated. Your current address, contact details, etc. need to be relevant for new visitors who search for your salon and gain all information in a single search. Even the directions for your salon. Isn’t amazing?
2) Yahoo LocalWorks Listing
Get signed up with Yahoo LocalWorks. By doing this, you list your salon in more than 40 sites and local directories like Bing, Yelp, MapQuest, etc. Most searches are directed to these sites that hold data of local businesses.
3) MOZ local
It is important to optimize your website so that locals can easily find you online. For this, you don’t require a highly-designed website. Just correct contact details with clear visibility work for your salon business. Use simple, readable fonts on the website.
4) Email marketing
Email newsletters to your subscribers and interested parties who shared their email IDs with you. This is one of the best direct reach options.
5) SMS marketing
Another effective way of marketing is sending new offers and deals like describing selling products like natural cosmetics, herbal body wash, skin essential oils, etc. through text SMS on customers’ mobiles.
Thus, center your new customer promoting exertion on maintaining your optimal clients. They will change over into faithful high spending customers all the more rapidly and without any problem. What’s more, that is the thing which you need.