The content of SEO is so huge that it is not possible for anyone to gain complete knowledge and the rules of SEO are constantly changing.
There are many SEO related tutorials, but since most of them are in English, many have trouble understanding correctly. Entry Level is most of the tunes that are available on SEO in Bangla. So I will try to give you ideas about SEO from Entry level to Advance level, although the basic rules are the same. So it is very important to know the Fundamental Rules for SEO.
What is Search Engine Optimization (SEO)?
There are 2 types of Search Results.
1. Organic
2. Paid
We will talk about Organic Search Result here. Because it can be spent on Free and Paid Search Result Ad only.
First, we need to know how Search works.
Search Engine mainly works with two Component:
Crawler – It mainly collects information from various websites (via spider, robot/bot), here the search engine or SE mainly follows any link then collects the information and stores that information in their database.
Algorithm – Here the search engine analyzes the information received, rankings according to the content’s Relevancy and Quality of the various pages. The algorithm of SE depends on many factors.
What is SEO?
SEO – Search engine optimization Definition is that SEO is a set of rules/techniques by which a website can get a huge amount of visitors/traffic from different types of search engines (Google, MSN, yahoo etc.). In fact, if you bring a website to the search engine’s first page through SEO, the likelihood of getting a visitor is greatly increased.
To put it simply: If we want to download a song, one of the things we usually do is search Google by writing that song line. Now notice that after we press Search Button, Google shows some website names where we can find that song. This is how Google shows the name of the 5 websites per page. Now you may be wondering why some sites came up on the first page, and why did the rest of the websites go to the back page – is Google doing what they want or is there any other reason? Of course, there is something special about the first page sites, which is not on other sites. There is nothing special about SEO techniques that allow you to take your website to the first page. And the first page means more visitors.
Those new to SEO can follow the Google Webmaster Guideline. If you follow Basic Rules, you don’t have to worry too much about SEO. We create a website for a visitor, so if you can present what they want to know, then you will get 5-7% SEO.
Why a visitor searches: Either they are looking for answers to a question, or they are looking for a solution or they want to meet their needs. If you can answer their questions, solve problems or give them the information they need through your site, you have no idea.
SEO is generally divided into 2 parts:
• On-Page SEO
• Off-page SEO
On-Page SEO: Simply put, what you are saying about your website
Off-Page SEO: This is what others are saying about you.
Use of SEO:
Let’s say you have a Baseball site that is currently # 1. If you want someone to type “Baseball Cards ” into the search engine and show it in the # 1 position – you have to do that site’s SEO. SEO is usually done using a popular Search Term or Keyword. Now, if you SEO that wants to take your Brand Name at the top and was successful, even if it’s just SEO can not be called. Because Search Engine is smart enough and can easily distinguish your Company Name and Keyword. And the main thing is, the more competition for that Keyword, the harder it is to rank in that Keyword.
This is why it is best to do some planning before starting SEO. Suppose you open a new site that has millions of competitors already, and another site that has maybe 5 sites, now you tell where it will be easier to compete within a million or not?
This is why it is very important to choose the right keyword for proper Seo Planning of the site. If Keyword Selection is not correct, you will not get the results you want. Because a search engine uses these search terms when a person searches for something. So if you don’t know what people are looking for, how do you meet their needs?
What is the best quality content on SEO?
What is good content?
There is no saying that the content on our website will be all that good. There will be some good, some medium quality content. We must always try to create good content so we can hire a good article writer or write our own. In fact, which ones we would call good content?
• The web site should have the relation of the content of the pages.
• There will be information needed for target visitors.
• Target visitors will have solutions to various problems.
• There will be answers to various questions.
• The website must be informative.
Content that is only targeted by Search Engine.
These types of content are commonly seen, contain a large number of keywords and are created solely to increase the ranking in the search engine. This content does not meet any of the site’s goals. Now Google, however, is much more difficult about this content and Google can find it better than ever, and Google has many human reviewers. So those who did these things are already punished for it, and those who are still doing this but have no problem, become cautious.
Create content for Visitor then your goal will be met and you will also get a good rank in SERP.
• You can edit the old bad content of your website.
• Do not create a fake page, ie a page that is not part of your website, which may redirect the visitor to another page.
• Always write your article as clean, simple and descriptive as possible or step by step so that your target audience does not have any problem.
So write content for your website that will give priority to both your target audience and search engine. That is, make a balance between SEO and content. Best of all, you write for the user and then edit the text. Place the relevant keywords in the right place.
A website does not have all the same pages, it has different pages and different types of content. Comparing websites with Brochures does not work. There is no reason to think that people know everything about you or that they are only coming to your website through a search engine. Visitors can also come from many other sources.
You have to assume that the visitor does not know anything about your website or your contacts.
Information should be kept in such a way that anyone can find the exact information they need. All information must be kept in the correct place. And this is why you have to use keyword in different places of the page so that visitors can easily find what they are looking for.
• Home page
• main category pages
• subcategory pages
• product/service pages
• Information/articles/news/posts
• About us page
• Help pages
The search engine gives home pages the most weight. So you can do these tasks for the home page.
• Broad&competitive keyword phrases
• Use the keyword-rich tag line
• Directory people on other important category pages.
Here you can add information about different categories. Search Engine gives it good importance.
You can also write different sub-categories or product pages here. Generally, larger websites require subcategory.
Content Product / Service Pages:
These pages typically contain information about a specific product or service, and here you can use related keywords.
These pages may usually have more than one copy, since many different products or services may have similar features at times.
Content Information / News / Articles / Posts:
• Content is usually higher than other pages
• Informative
• Here you can show your expertise
• These articles are usually not intended for sale.
Keyword research is not usually done for writing such pages. You can still do keyword research if you wish.
About us content
• This page usually contains information about individuals or organizations, which helps visitors to gain credibility.
• The general phrases on this page are usually optimized.
Hopefully, there was no problem understanding. And if you have any questions about SEO you can Find Best SEO Expert in Bangladesh or can do so through comments. Thanks, good luck everyone.