Does your digital marketing strategy include a reliable web hosting provider? If the answer is yes, your business is moving on the right path. And if no, it’s high time to revise your digital marketing plan.
When it comes to creating a marketing plan, many marketers don’t consider web hosting. You can come up with the best marketing campaign if your website loads fast, has no internal server errors, performs well and provides users with the best possible solution to their pain points.
Every business, no matter how small or large, needs a robust marketing strategy to succeed in this highly competitive world. A website that performs well can help you attract a wider audience, increase brand awareness, showcase what types of products or services you have for them and give them a reason to choose your brand over others.
When it’s time to create a marketing plan for your business, there are many things that you should consider. From the website design to UX, search engine optimization to content, conversion optimization to lead generation, there are many factors marketers keep in mind when it comes to creating a marketing strategy. However, one main point that many businesses neglect is the hosting of the site. Choosing the right web hosting is important for the overall success of your website. So, it is important to make a well-informed decision.
Here are a few important considerations regarding web hosting that marketers should keep in mind while creating a marketing plan for your business.
Faster Performance
Whether you are planning to launch an Instagram marketing campaign for your upcoming product or thinking of creating a Facebook marketing campaign for your service update if your website takes time to load, then what’s the point of investing your marketing efforts. Remember, people and Google both hate websites that load slowly. Your website visitors will not spend time on your sluggish website, which will increase the bounce rate and can create a negative impact on your conversion rate.
Make sure your website takes 2-3 seconds to load; otherwise, you will lose a potential sale due to your slow website. A website that loads fast will attract more users and convince them to stay longer and take the desired action. With a reliable web hosting provider, you can ensure quick loading time which will eventually improve your search engine and marketing efforts.
Website Security
Today’s consumers are over-smart. They prefer to do business with those where their sensitive information such as credit card details, passwords, email address and other important details are protected. Hosting with a secure IP address and a reliable web hosting company ensures that any information that passes through the website is automatically encrypted and protected from hackers.
A good hosting provider makes sure your website is secure enough, the software is up to date,creates regular backups, install security plugins and antivirus to ensure your website runs smoothly. Without having a safe and secure website, Google will start distrusting your website, which will create a negative impact on your SEO rankings.
Continuous Support and Uptime
A website that is hard to access or unavailable frequently, chances are it will lose its credibility and potential sales. How? Okay, let’s picture this:
A visitor types a query on Google;your website appears on a few top search results; he finds your website more relevant and decides to land on your website. But what if your website is down due to poor web domain hosting and your visitor will not be to see it. Or what happens when Google is trying to crawl your website, but your website is down.
Obviously, your visitors don’t bother to wait for your site to up;they prefer to move to your competitors’ websites for a quick solution. Google will not trust a website that is frequently down or occasionally slow.
Your website downtime or unavailability can have a very bad impact on your website performance, search engine rankings, traffic, conversions, sales, and brand credibility. However, reliable web hosting can provide you with 24/7 technical support and ensure your website is always online for Google and your visitors. One of the best qualities of web hosting providers is to offer instant technical support when you need it. A dedicated technical support team is always here to resolve your website issues good web host will respond to you immediately whenever you are in trouble.
Improve Your Online Visibility
Every single detail matters a lot. Your web host can make or break your digital marketing efforts and business image. If your website is not reliable and your server faces downtime due to high traffic spikes, it’s the right time to change your web hosting service provider. A good web host always ensures your website is properly optimized to counter high traffic; otherwise it can seriously hurt your search engine rankings.
A website that loads quickly and ranks higher on Google and provides its users with quick and effective solutions to their customers’ pain points is mainly because of hundreds of reasons, but a reliable, savvy hosting provider is one of them. Your choice of a web hosting company can help your business website to function well and perform smoothly.
No matter which marketing channels you are using to increase your online visibility – Facebook, Instagram, Snapchat, or Twitter, if you want to maximize the potential ROI of your business, then make sure you choose a reliable web hosting provider. Don’t go with the cheapest and poor web hosting services, choose the reliable one that offers speed, security and takes the hassle out of web hosting.
Over to You
Whether you are running a digital marketing agency in Toronto, SaaS business, ecommerce store, or offering web design services,performance and speed are important for every business. If your website encounters loading issues, downtime, security, scalability, or any other technical faults, chances are web hosting is the main culprit. If you want to maintain a safe and functional website that fulfills your customers’ needs and demands, it’s advised to choose a web hosting provider that understands your needs and business challenges.A great hosting provider along with a smart marketing campaign, can help your business improve its bottom line and achieve continued marketing success.