Traditionally most attorneys would advertise for their services using a door to door approaches. Tools like newspaper ads and billboards are one of the main ways that an attorney can market their legal services.
However, traditionally attorneys and law firms have been unaware of the massive impact that online advertising has on their revenue. Using Search Engine Optimization or best seo for law firms, digital marketing allows law firms to be easily noticed online. SEO is fundamentally essential for digital marketing of firms as it will enable your business to be seen online. Moreover using targeted ads, you can direct the web traffic towards a client base that will need your services. SEO is a more stable form of advertisement, giving your business a steady increase in leads over time compared to short bursts of activity over a few weeks.
What is SEO, and why is it better than the targeted advertisement?
Search Engine Optimization or SEO is the practice of increasing the quantity and quality of the traffic through your website using organic search results. What does this mean?
Quality of Traffic:
The internet can attract people from all over the world to your site. However, all those clicks do not mean anything to you if none of the people visiting your firm’s website is interested in an attorney. SEO helps you get the right clients and ensures that your law firm marketing services reach the people who are in search of them
Quantity:
Once you’ve locked in on your targeted demographic, the next step is to increase the number of visitors that your site gets.
Organic Search Results:
Organic results are those where you don’t have to pay a search engine for every time that someone clicks on your links to use your website. It is the links that aren’t advertised for.
Are you aware that 96% of people use the internet to get an attorney? People nowadays barely use yellow pages or remember giant billboard numbers when they rush through their commute every day. The internet is fast, informative and reliable, and that is why people rely on it more. Another reason why such a high percentage of people choose to use the internet is that most of the reviews that you find online are organic, and this will help you select the right lawyer for your job.
5 Benefits of SEO for Attorneys:
1. Helps you get Targeted web Traffic:
Most of the time, when people use a search engine, they know what they are in search of. By using particular keywords in searches, your firm can identify what users are looking for law services and what users aren’t. This helps your business to garner traffic that is more likely to use your services.
2. Helps Establish your Brand and Market Position:
Every time a user Googles an attorney they are bound to be flooded with a variety of different law firms. However, if your firm uses the right SEO services for lawyers, then every single time that a client googles for example, ‘divorce attorney’ or ‘tax attorney’ your name will be the first result on the search (or at least among the top 3). This will create the idea in the client’s mind that your firm is incredibly reliable and successful. In case your competition doesn’t use similar law firm marketing services, this will give you a massive advantage.
3. Better Return on Investment:
Successful businesses are all built by utilizing the capital available to you with the best efficiency. SEO efforts, when applied effectively, can boost your revenue, effortlessly putting you ahead of your competition without spending time or money on your efforts. The results of SEO might not be apparent right from the start, and you might not be getting all the right clients right away, but by following SEO best practices, the clients will come with time.
4. Helps Improve Firm Credibility through Online Reviews:
Search Engines like google have built-in review systems that allow clients to offer their reviews on your firm. This is why online reviews are critical to the SEO of a firm’s website. Having a sound feedback system is crucial since it shows potential customers that other people have used your site and recommend your services.
In case someone doesn’t have anything positive to say about your firm, quick responses to their complaints will put you in a good light and can show that even though you might have gotten things wrong, you are willing to improve your services.
5. Lesser Management of Site required:
Once your website is SEO optimized, your firm will not have to spend as much time on a targeted advertisement and paid ads. Through web consultants, you can keep updating your firm’s site to stay relevant. The consultant itself can handle things like blog posts and social media marketing. Therefore by spending money on SEO and web consultants, your valuable time is no longer directed away from the firm.
Also read more about best seo services