Social media marketing has become an integral business development element of 2020 marketing campaigns. Small and medium businesses are relying on social media channels to build brand names and to convey brand value through creative posts. Therefore, social media marketing is not left optional by accomplished marketers.
Social media is a two-way communication network that can target various niches if a proper content strategy is planned for those accounts. Social media is common among the youth and helps in promoting luxury brands. Therefore, increasing the chance of creating brand value through proper strategic planning.
Traditional marketing involved TV commercials, billboards, newspapers, radio ads and much more. All sources were used to convey brand messages to particular niches, however, social media has revised the game for all. Now companies can promote their brand name, services, and value messages within few clicks. Also, advanced sharing options are available for different objectives.
Social media can be used for the brand’s promotion, special offers, the introduction of new services while increasing customer interaction. Customer reviews are the most important component in social marketing as people are persuaded by word of mouth, therefore, quality can not be compromised.
Digitalization has provided us with many other promotional alternatives as well, including SEO, PPC, and Google Ads, however, social media marketing is the easiest to manage and monitor by the respective companies.
The industrialization has evolved in many industries including the real estate industry. Previously, real estate was a game of persuading people to visit and select their desired properties but with digital media, every survey can be conducted digitally. Real estate agents do not require to approach clients physically instead they can contact them via social media.
That is the perk of social media marketing. Every real estate broker can now find, develop and engage in more interactive and potential conversations with his clients online. Thus, saving additional costs.
Here are some social media marketing tips that real estate agencies can utilize for increasing their clientele while saving operational costs. The most effective of all social platforms for real estate marketing are listed below with their marketing tips
- Youtube
Facebook:
Facebook entertains all sorts of businesses to fulfil their marketing objectives, ranging from brand awareness, creating sales, or increasing demand. Facebook is a free platform where any real estate agency can start its page for real estate social media marketing.
Facebook Insight is a good tool to evaluate your page audience so that you may target them accordingly. The top Facebook metrics to monitor your real estate page growth are the number of likes and comments you get on each of your company’s posts, the number of shares and how many people are reached via each post.
Furthermore, it is important to note that the content of your Facebook real estate page should meet the target market requirements. Therefore, posts should contain all real-time images and original data or content, relevant hashtags should be used and call to action details should be provided on most posts for the client’s facility. Moreover, by analyzing the page audience you can easily place a Facebook ad and target all people with similar interests to gain potential leads and increase the page reach.
Instagram:
Instagram is another popular social ads channel associated with Facebook that helps businesses increase reach and boost sales. It is particularly common among SMEs and is quite interactive as compared to other social platforms. Therefore, the Instagram content strategy should be devised creatively. It is not vital to share all property images only, but some real-time customer reviews or sales efforts should be highlighted.
People are attracted to social work, therefore, the company’s social-work should also be highlighted on social media to promote brand name. It might not be possible for all agents to handle real estate social media marketing by themselves therefore, they can hire a professional social media marketing agency to manage these tasks efficiently.
Twitter:
Twitter for business is a tool that Twitter offers for marketers particularly targeting SMEs. Research shows that 66% of Twitter followers have discovered a new SME and almost 94% of them planned to purchase from those SMEs. This highlights that Twitter has great potential for increasing sales if followers are satisfied with your service.
For a real estate agency, it is important to impress one client to gain multiple positive reviews. Therefore, if one satisfied client shares his story on Twitter in a tweet there is a huge chance to develop a big client list. Retweets, followers, and likes are the most essential metrics for Twitter marketing. Real estate companies should focus on such metrics to gain their ultimate targets.
Youtube:
Youtube, a video sharing social channel should never be ignored by any service provider as it benefits them with video ads as well. Real estate marketers should upload their property videos, buying and sales process on Youtube channels to gain more views and brand awareness. They can specifically target their niche and show appropriate property videos to persuade them to contact the service provider. It also incorporates a great hashtag strategy to target the right audience at the right time.
It can be concluded that social media marketing is a vast field that can benefit each industrial unit including the real estate industry. Companies can set their specific targets while devising a social media strategy for each social platform by considering the above-mentioned tips.