Tag Archives: Social media

Pinterest

11 worst mistakes you make on Pinterest

Pinterest is still fairly a new platform for quite many businesses. It has over 300 million active users monthly, yet its potential for business sales is untapped. That is why there is not a lot of guidance for beginners and they end up making rookie mistakes when it comes to using Pinterest for increasing business sales.

Some statistics about Pinterest as a marketing medium:

  • 84% of users look through Pinterest to try and decide what to buy
  • 94% of Pinterest users bought and used something new that they came across on this platform
  • 77% of Pinterest users came across a new brand here and started following it
  • Pinterest can help marketers achieve $2 profit for every $1 that they invest in advertisements
  • By 2020, the ad revenue from this platform will reach $1 billion

These statistics show the importance of Pinterest for a business irrespective of its size and nature. All business and that includes a B2B business can find a way to promote and market their business on this platform.

That is why in this blog we will learn about common mistakes that can cause you, followers, on this visual platform.

Ignoring this platform as your business is B2B

A lot of B2B businesses don’t include Pinterest in their social media marketing strategy thinking it as a tool that is fit for chefs or home renovators and more. Sure, you will indeed find more pins and boards for these types of things, but even a B2B company can find relevant content to share.

Don’t ignore this platform without talking to your team or a social manager about how you can use it for your business.

Not sharing original or quality content

Pinterest is a serious marketing platform, and you have to look at it that way only. Promoting your brand on Pinterest due to head mentality won’t work. Thus, make sure you don’t end up pinning the content of other people on your boards.

You need to pin and share original content. If you are already making images or infographics for your other social media channels or blogs/websites, you won’t be short on original content.

Also, using Canva you can create original images or edit the existing one as per the standard requirements of Pinterest.

Not making use of keywords

Remember that Pinterest is similar to a search engine, but it is more visual. Thus, not using keywords is a big mistake as it is stopping your customers from finding your pins and boards.

The best place to include keywords is pin and board description, and/or names and the brand’s bio.

Whatever name and description you choose for your bio, organically place some keywords in it. The same goes for your board names and description. Search for popular keywords in your niche, which are bringing traffic for your competitors and use them strategically.

Not being consistent or posting too much

The curse of social media is that it can make people love your brand and get irritated too. If you post too little, people will think that following you is a waste of time. If you post too much, it will overwhelm a viewer so much that they might end up blocking you. So, what to do?

Well, the key is to find a balance. You cannot post two pins a week and call it a day it will barely be noticeable. Similarly, posting ten pins within five minutes is not a great idea.

Thus, it is better to post consistently throughout the day instead of once at a time. For instance, maybe two pins in the morning and two in the evening or when your viewers are more active on the platform.

Using horizontal or square pins

If you have been using Pinterest for a long time, you will be aware of this common mistake. If not, keep in mind that posting square or horizontal pins is not a great idea. The best way to pin your content is to use a vertical pin. They make your content more readable and visible, and since most people are using that, your horizontal or square pins will get lost in it.

Incomplete or empty boards

You cannot get a high number of followers if you have incomplete or empty boards. Don’t keep creating boards if you are unable to pin items to it. When you create a board, dedicate some time to it and have at least five pins in it before you go and make another.

Not using hashtags

Hashtags are vital as they work in similar nature to that of keywords. But a lot of social media managers avoid using hashtags or use them wrongly. Use the same trick as Instagram. Make use of popular and trend hashtags that are relevant to your business. Also, make sure you branded hashtags in your board description and while pining.

Using short links

Most platforms frown upon the use of bulky and long URLs. It makes it unprofessional and full of characters that are never appealing. But on Pinterest, it is the opposite. Here if you try to put a short URL on a pin or description, the platform won’t allow it. It will provide a message saying it is spammy and will block the short link 99 out of 100 times.

Therefore, it is crucial that you use long URLs for Pinterest. Don’t worry about them not looking appealing enough, that won’t matter as Pinterest doesn’t show long URLs on a pin in any case.

Pinning just your products

One of the reasons people use social media is to connect with people. It helps them relax and find new things. So, if they come across numerous pins from your company which is only about your products and starts with ‘buy this’ or ‘we are selling this’, it won’t do you any favors. No customer likes to be pushed to buy things, and pins like these do just that.

So, try to pin other things to which relate to your business as well. For instance, if you are in the fitness industry, don’t just pin about the exercise or diet you follow. Pin recipes or pin benefits of asana and other things which don’t say, come workout with us. Try selling the whole lifestyle, instead of just your product.

Not posting prices

If you want to sell your product, post prices in the description, or the image that you are pinning. Using comments and DMs to reveal prices is tedious. People want immediate response and thus, it is best to put the prices on the image itself or while writing a description for the pin.

Not making use of Pinning analytics

Pinterest is providing a new feature to improve and enhance boards and pins, and you must use that to your advantage. Pinterest analytics is a great feature that lets you monitor and test repin, pins, and board for your business. With the help of this data, you can improve your strategies for better results.

Now, that you know what mistakes we’re making you lose traffic, you can count on Pinterest to get high traffic or conversion rates. We are still learning about this platform, so keeping your eyes and ears open about any tips is imperative. Maybe they work, maybe they don’t, but you will come to know this only when you use them.

8 Tips To Use Social Media To Boost Your Salon Business

“If your business is not on the internet, then your business will be out of business.” What Mr. Bill Gates said has unfortunately been proving true in the contemporary times when countries across the world have imposed a state of lock-down.

The current pandemic has caused havoc for economies across the globe. The Coronavirus outbreak has dramatically affected most of the industries, forcing companies to shut operations and reduce the workforce. It has created an uncertain situation for businesses.

Social media has been our savior in times of social distancing, allowing us to connect virtually and share our experiences. It has also been the ultimate tool for businesses to maintain contact with their customers and to engage with them regularly.

The businesses that already have a digital or online presence found it easier to connect with their customers and maintain their brand presence. Some of the smaller retail businesses that lacked online presence have lost a significant portion of their revenues, especially in the beauty and personal care segment, for example, Salons.

Use Social Media for your Salon or Spa Business

There are plenty of social media platforms that can be leveraged by businesses to connect with a diverse set of audiences depending upon their ultimate objective. Some of the widely used ones are Instagram, Facebook, and Twitter. Instagram has gained huge popularity in recent years.

It has given a plethora of options for businesses to promote their products or services. To ace the game of social media marketing, you need to have a very specific strategy instead of just randomly targeting people. Let’s delve deeper into how small businesses like Salons can use social media to boost their business.

Facebook Strategies

Facebook should be your top priority given the size of its audience; if you want to reach a large segment of the audience, then you should be focusing on the below-mentioned strategies while using Facebook to boost your Salon business.

  • Post relevant & engaging content

You need to make it about the customers instead of just blindly promoting your brand. Posting relevant content is the key to winning on social media. You should post content that your target customers can relate to. You can keep the seasons and upcoming events in mind to promote a relevant offer on your products and services.

  • Use video content frequently

In addition to posting relevant content, you should also keep in mind that your contents are engaging and not mundane. Video content is naturally more engaging and performs better than a simple image. You can use free outro maker no watermark to create engaging videos for your page. As per research reports, video content has proved to perform better on social media channels. You are more likely to get new customers if you post a relevant video to promote your services than an image.

  • Contest & Giveaways

Businesses today are more about giving back to society instead of blindly maximizing profits. Organizing an online contest and rewarding the winners with free giveaways will surely help you a lot in creating a brand value. You will be able to profit a lot more in the long run as customers appreciate brands going the extra mile for them. Also, these online contests will drive more people to your website and Facebook page and ultimately boost your marketing returns.

  • Facebook ads targeting

Facebook ads are undoubtedly the best-paid advertising tool on the internet today. It helps you target a very specific audience set and make the most of your marketing expenditure. Given that it is among the best-paid advertising mediums, it is also very competitive, and you need to have a robust ad strategy in place to reach your customers without spending a fortune. You will need to research your target interests thoroughly before posting your ads.

Instagram Strategies

Instagram has established itself as a unique social media platform that is used by millions of people across the globe. It has a very different interface than Facebook and is more focused on visually appealing content. Also, the vast majority of the audience is young, making it the best choice when your customers are in younger demographics. Let’s explore some crucial Instagram marketing strategies to increase your customer base.

  • Catch the trend

When you are marketing your business on Instagram, always remember to hop on the trend if you want an instant boost in your sales. You can research the trending hashtags and use it in your posts to attract the audience to your page. This will helps them to find about your brand and know about the products and services you have to offer. Eventually, when you have a large audience size, you can also create your trend, for example, a trending summer haircut.

  • Before and after evidence

You can use the before and after pictures of your happy customers to your advantage. You can even post a video featuring a haircut transformation. This will help to engage with the audience better and act as a proof of concept and help to bring more customers to your business. Before and after pictures can quickly viral and can bring a large number of people to your website, increasing your brand value in the process. You can use Instagram video editor android for easily creating cool videos on your android phones.

  • Posting promotions

You need to make your customers aware of the new offerings that your Salon is providing. Posting promotional content, including photos and videos, will help your audience to know about the on-going offers on your brand. You can start with a promotional campaign to target a specific audience, for example, “College funk: 20% of on haircut for college students”. You can put terms and conditions such as a college ID that will be necessary to avail of the discount offer. This will drive the impulse buyers quickly to your business.

  • Fun content

When you are using Instagram as your marketing medium to gain new customers, remember to use fun and quirky content that resonates with the audience. You don’t have to be strictly professional in your posts as the audience is fairly young and can get bored with a formal lingo.

The best Instagram WordPress plugins to use for small and start-up businesses

Social media marketing is gaining prominence today! And Instagram is one of the most popular social media channels used by individual users, social influencers, and companies. Today, Instagram records a high active user count. The active users log-in to their account daily and browse through various brands, its stories, and posts. Hence, the platform provides ample scope for growth and business for eCommerce brands, big or small. For this, you also need to link your Instagram account to your WordPress website. To do this, you’ll need plug-ins that small businesses and start-up ventures should choose correctly.

When you’re using a visual channel like Instagram, small and start-up businesses need to have attractive images. It’s a forum that helps you to generate a buzz about your brand. Hence, your approach should be beyond how to buy 50 followers on Instagram! You need to choose the plug-ins correctly, that helps you provide video previews and share an expert from your WordPress blog.

Small and start-up businesses need to make use of their cash at hand judiciously. So, it is essential for them to opt-in for the free WordPress Instagram plug-ins. The popular ones are:

  1. Instagram Feed

Do you wish to showcase multiple Instagram in separate feeds or one single feed? If yes, then this is the plug-in for you. It allows you to draw the feeds from the various non-private account and showcase the same on a page in your WordPress site. Here you can make use of WordPress short codes, customize the color, layout, spacing, and many more. Other than showcasing the header, you can also choose the infinite scrolling and use the follow option on Instagram button. Make sure to showcase the pictures in chronological or random order. Alternatively, you can also resort to CSS for other customization choices.

Do you want more control over your Instagram feed? If yes, then after you’re content with the free plug-in version, you can choose the paid version as well. Here you have added choices for video integration, custom links, and lightbox. It will help you to moderate the feed to hide/show the chosen images and filter the posts making use of hashtags.

  1. Instagram Slider Widget

The Instagram Slider Widget helps in generating a responsive widget that showcases your current Instagram posts. Here you can make use of 12 images from the public posts and about 18 from multiple hashtags as well, in a slider or grid format. The thumbnails get stored in the media library, and you can also generate the interval time to check the new images. You shouldn’t be messing up with any API access. The plug-in allows you to link the pictures to the user-profile, locally image, image URL, custom URL, or attachment URL. All the photos can get sorted depending on the date or popularity.

  1. WD Instagram Feed

The WB Instagram Feed is useful when it comes to importing multiple, and single Instagram feeds to the website. You can showcase the images in a lightbox or thumbnails, using a caption or without it. The photos can also get drawn, making use of the hashtag or username feeds. The pictures get drawn from Instagram and aren’t stored in the database, which makes it quick to load.

You can customize the plug-in based on your convenience. However, the free version might limit some of the customization choices. The premium version provides better opportunities. Here you can showcase the pictures in the masonry as well as blog patterns and also incorporate the comments. Furthermore, the lightbox showcases images in a slideshow with various transition impacts. You get several customizable themes for styling every layout other than the filmstrip and video layouts. There’s scope for making use of advanced filtering as well. Furthermore, business owners can select from the various plans available

  1. Instagram Slider and Carousel plug-in

With the Instagram Slider and Carousel plug-in, small and start-up business owners can generate stroking grids, carousels, and slideshows that feature the best Instagram posts. This plug-in is free, and you can install it fast and easy. There’s no need for the business owners to be an expert user. Even if you’re a beginner and amateur it will work for you. It allows you to enhance the webspace adding an Instagram feed, which all your WordPress users can see and browse through.

The best features of the Instagram Slider and Carousel plug-in include touch-friendliness, widget readiness, as well as device compatibility. It also comes with comments and likes count in addition to controlling navigation in the slider. There are several configuration choices available for you to customize the final presentation based on your preference.

Instagram is a visual medium! And that’s the reason for small and start-up business owners to use this as a social media marketing channel. Other brands resort to Instagram for showcasing awards, team members, and relevant projects. Using the above-mentioned plug-ins, you can link your Instagram account with your WordPress account to generate more brand awareness and brand visibility.

 

What to Know about a Photobooth Hire Adelaide in SA

When it comes to your upcoming event, one of the best ways that you can make it even more memorable is going to be by renting a photo booth. With that being said, simply deciding on one company without even looking into any of the others can definitely stir up some indecisiveness on your part. So how are you going to decide on the right company and the perfect photo booth for your event? Here are some of the best tips that you can follow when it comes time to actually choose a a photo booth hire MiskSA Adelaide not only your next event, but any occasion at all.

It located in Adelaide, South Australia and since 2012 this party celebrated around many happy customers with their friends, guests. This evening is spending with laughing and striping funny photos. For the party, wedding night, award shows nights, reception party the traditional photo booth or modern photo book is perfect. The event takes place in regional places and surrounding areas. If you are looking for long lasting memories and entertainment then arrange for special events, wedding, and functions and check photo booth hire in SA. It offers best services in South Australia. With all the magic it provides you to remember the memories.

Branding and Customization

If you are looking around to try and find the absolute best photo booth that you can for any type of event, you are not going to want to settle for just any photo kiosk. In fact, one of the very best features about utilizing a digital photo booth is going to be because just about every single element of every photo is going to be editable and customized. This means that all of your attendees are going to have some very good interactions as far as your brand Is concerned.

What this means is that you will be able to program the photo booth to place a company name or even a log onto all of the pictures that the booth creates, but it doesn’t have to stop there. In fact, you should always ask about any and all different types of custom skins that you can put onto the actual photo booth in order to help showcase your companies look and feel, as well as to further customize any kind of emails that are sent out as well (in case the photo booth emails the photos to attendees).

Instant Sharing on Social Media

When it comes to renting a photo booth for your event, there is actually going to be some very big power in that. In fact, this is going to be one of the very easiest ways that you are able to leverage all of the attendee’s social media accounts. Now partner all of this photo sharing with the fact that you have your logo or brand on every single photo that is taken, and you have a ton of free, organic power on the various platforms of social media.

What this means is that you are going to need to make sure the photo booth that you do decide to rent allows for the participants to instantly share all of the photos that they have taken online. So be sure to ask the vendor you are speaking with whether or not the pictures that the photo booth takes are able to share them online instantly or not. If they are not, you may want to think about going with a different photo booth vendor. But if the photo booth can share the photos instantly, you just may have found yourself a winning photo booth.

Customize border of photos:

One time when you use photo booth you don’t need to face the boring traditional hire experience. Here you can choose the color of the frames of your photo. You can remove the smile touch screen of your photo. It gives you awesome art printers, options of double photo strips. You can control your automatic rental timer, logo, dimensions, venues etc. With the help of photo booth hire you able to capture your memory in functions time or wedding time.

Photo booth has the features of flexibility and fun. It has no limitation to grab the entire
Pictures with funny poses. It helps to print your captured picture instantly and save as digital copies. You can choose colors for your photo frame that helps to manage it.

With the help of photo booth you can animate GIFs and really can engage your guest and audience. You can able to drawing text or something on it from touch screen and quickly share it on social media and also can share with friends using via mail. The clearness of photo booth can capture the gorgeous lighting effects on the events, takes high quality videos. For extra you may use the features of capturing of funny faces of the guests. When setting up your photo booth, it’s crucial to ensure your printer is stocked with ink; for tips on identifying empty cartridges, check out Sell Toner for more information.