In today’s crowded legal space, attorneys need to create a uniquely distinctive identity through their website. They need a user-friendly law firm website design which provides value to their audience by presenting information in an effective way. While most professionals are aware of the importance of informative content, a majority of them are blissfully unaware of the need to create a design with a purpose.
Instead of creating a simple layout which puts the focus on the content, most of them opt for an irrelevant eye-catching design. Creating a visually-appealing website is not an incorrect approach. However, if the design obstructs efficient navigation or draws attention away from important material, then it is not the right choice. The following tips will be helpful in creating an attorney website design that will resonate with your target audience.
1. Identify Your Potential Client’s Requirements
Have you aligned your interface’s design with your target audience’s requirements? The primary objective of people while visiting legal websites is to assess the suitability of the professional/organization for their case. For instance, if you are a DUI lawyer, then visitors will be interested in knowing about sobriety tests, driving with influence misdemeanor and felony cases, etc.
Your layout must emphasize these elements so that users get access to vital information immediately. This will also help in projecting you as a knowledgeable entity in your practice area. Make sure that you choose a simple design that highlights the website sections that the audience is interested in.
2. Ensure the Content is Easily Readable
Visual appeal has become an important aspect of web design. More and more people are looking for out-of-the-box layouts to surprise their audience. They choose flashy colors or typographical elements to create a visual impact. However, this approach may not always be successful for attorneys. Legal interface visitors are looking for helpful information which will help them make their hiring decision.
Choosing elements which make the content hard to read can prove to be detrimental for your interface. It will be pertinent to use contrasting shades and simple fonts so that users can read everything without straining their eyesight. Moreover, the content should be broken into small sections so that all key points are highlighted.
3. Ensure Fast Page Loading Speed and Mobile-friendliness
A majority of your website visitors will be using mobile devices. It is imperative that the website is displayed perfectly on small mobile screens. The interface must be developed using responsive design techniques which will make sure that its display is optimized for all kinds of devices.
Another important ingredient of a user-friendly law firm website design is page loading speed. Internet users, especially those using smart devices have become more impatient. They want websites to load instantaneously. This means that you need to have a fast loading interface to retain visitors.
Steer clear of images, videos or any other element which consume too many resources. Moreover, ask your developer to use CSS and Java Minify techniques so that the interface has an efficient code. All these measures will ensure that your website does not bloat and loads quickly.
4. Create a Neatly Organized Navigational Layout
A neatly organized navigational plan will help in improving your conversion rate. People tend to leave an interface if they do not find what they are looking for, easily. Efficient navigation, therefore, must be on top of your priority list.
Include links to all vital sections like practice areas and contact pages in the header as well as the footer of the website. In case, your potential clients in some specific information, then that link must also be included in the navigational plan. Make sure that the contact information with an appropriate CTA is prominently visible on all pages.
5. Conduct A/B Testing to Identify the Best Option
It is difficult to know during planning whether a design will resonate with the audience or not. The best way is to conduct A/B testing by creating two versions of a page and launching them both in the actual user environment. Then use analytics data to identify which one of them is performing better. Not only pages, but you can also use the technique to test CTA buttons, navigation bar, contact forms, and other elements.
Creating a user-friendly law firm website design is imperative for owners who are looking to improve their client intake. The suggestions mentioned here will help them present their content in a powerful way to the audience and encourage them to take the conversion action.
Sophia Dicosta is an online marketer at ConroyCreativeCounsel – Best Law Firm Internet Marketing Agency in the USA.