Today our world is becoming more and more globalized and open for international business, including e-commerce – i.e. in web and online shop areas. As a result, more and more people not only prefer to shop online but are also more daring to sell online themselves. Of course, not everyone is technically gifted to create their own web presence such as online shop or website on their own. Fortunately, there are many ready-made platforms that make it possible to start a website within a few minutes, using a template.
If you look at the situation in general, most websites are monolingual – that is, they are only useful for a few countries (only the regions where a common language is spoken). This leads to the following problem: what happens to website visitors who, for example, visit their online portal or online shop from another country and then there is no localized content. Often the visitors leave such a non-localized page and find another alternative on the net. Thus, not only the interested visitors are lost, but unfortunately often also potential customers (if e.g. your online shop is not multilingual).
Fortunately, there are several solutions on the market that allow the website or online shop owner to automatically generate multilingual content, products or pages without much effort.
As we know, one of the most popular CMS for website building is called WordPress. This platform has become very popular thanks to its simplicity and the number of pages around the world is enormous.
When talking about content localization and automatic website translation, one should not forget about such tools for WordPress, of course.
Between many major players in the website translation market: such as WPML or GTranslate, there are now also younger start-ups that focus not only on mundane translations but also on the high quality of automated content translation.
One of them is called Neuronto AI: this plugin enables automatic content generation based on their original posts, pages or products. This works like this: suppose you have an English site and online shop with English language products.
With just one click, you can create a multilingual copy (e.g. a Spanish duplicate), which will be available under the /Slash:
technical example:
site.com/en/hello (your original article written by you)
site.com/en/servus (automatically generated, multilingual version of the /en)
NeurontoDeepL WordPress Plugin uses artificial intelligence (AI – in short) with the interface of DeepL translators. As we know, artificial intelligence is the future. AI translations are extremely different from ordinary machine translators, because they use neural networks to produce very natural sounding texts.
Artificial intelligence also makes a huge difference, as it automatically corrects textual errors and checks grammar – which seems to be very relevant when generating perfect texts. Translation experts and professional agencies even think that translation engines like DeepL exceed the quality of major players like Google Translate several times. The neural networks also learn from users who use them. In other words, the more content we enter and the more translation processes there are, the more intelligent the translation systems that use AI become.
Why is a website using AI Content-Translation much better and more digestible for Internet visitors?
Neural networks help to create text that sounds very natural: this makes localized versions of an e-commerce shop or your pages more attractive and encourages user behavior in a positive direction. Not only do users stay longer on their web portal, but the chances of getting leads (such as online shop purchases) are greatly increased because the user is convinced of the seriousness of the portal they are currently on.
Why Neuronto AIDeepL WordPress Plugin is the best option for your web presence online and e-commerce?
Well, it uses only the AI interfaces and engine of DeepL. Therefore the quality of created articles, pages and products in the shop is very high, easy to read, grammatically correct and often cultural aspects are taken into account, which are e.g. important for different regions of the website visitors.
Furthermore, this plugin supports well-known and most used website builders like Elementor, shops like WooCommerce and even offers great functionality like Language Switcher, which allows the website owner to place a Language Bar anywhere on the website.
The language of the new user (who found the website via Google or another search engine, for example) is automatically detected and the website owner’s homepage will also automatically display a localized version of the same homepage (which was translated earlier).This functionality increases engagement and organic traffic, boosts sales and makes your online presence look much more legitimate – as you now have a global presence.
On the whole, if you want to be globally accessible and find new, international clients, localization using AI is a better option. Imagine that only a few clicks would make such translations possible. This is really awesome!
If you take advantage of this opportunity today, you will also benefit from it later, as you are playing a long-term strategy. We know that sooner or later the multilingual pages and content will be indexed and stored by the search engines. Google and other search systems analyse this behaviour and prioritise such content – of course your whole website, portal or e-commerce shop will benefit enormously from this.
Artificial intelligence is developing in parallel with many other industries. It is therefore also important to keep up to date and only observe the translation market, but other business segments. After all, apart from localization, there are other tools for conversion optimization and lead generation. Such tools are also increasingly influenced by AI and are becoming much more intelligent.
A localized online store that also uses conversion optimization tools will achieve even greater results and become very efficient.AI tools such as chatbots, which automatically answer user questions and know many questions in advance, are also being used more and more, and portal owners can only benefit positively from such developments. Because if you look at the future, you are always a few steps ahead.
