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Advantages & Disadvantages of Online Shopping

The Major Advantages & Disadvantages of Online Shopping

The process of shopping online involves buyers to make use of the internet to get items. As a result, an ever-increasing number of online shopping stores are accessible through the internet, which gives a vast range of alternatives to purchase. In this case, buyers get a chance to search and buy products of their own choice.

In other words, the procedure can be explained in a way that online shopping is the form of electronic commerce (e-commerce) utilized for B2C (business to consumer) or B2B (business to business) or it is linked to the kind of business transactions that are conducted online.

In What Manner, The Method of Buying Has Changed?

These days, online stores have turned out to be the primary spot for customers to browse the products and make purchases. According to a study, buyers who look for information regarding an item online are expected to wind up purchasing in a physical store.
This type of procurement, wherein the internet is the first source to wind up purchasing in a physical foundation, is referred to Anglo-Saxon. In 2016, research was published by Google, revealed that 82% of shoppers explore items on their electronic gadgets before purchasing from a conventional store. The contrary activity, which is to search for information in traditional stores and even try on clothes to later get them through online shopping, is referred to in slang as showrooming.

As a matter of fact, e-commerce keeps on developing. Customers purchased for 1,655 billion euros around the world last year, and the experts predict that in 2023 it will surpass 2,272 billion euros. All things considered, in any case, we keep on depending more on purchases made in physical stores. As indicated by different examinations, in 2019, e-commerce represented 13.7% of total sales around the world, and the numbers are expected to grow by 2021.

Moving forward, we need to take a look at the advantages and disadvantages of shopping online.
By now you possibly will have saved a few online stores in your internet browser. In view of the fact that it is so simple to explore the website, the variety of items, how reasonable the costs are or as a result of how great the quality can be, there may be the best women fashion online shopping, there are numerous motivations behind the reason individuals decide on online shopping.

In any case, what individuals admire most is the:

Client Support
Home Delivery
Quick Delivery Times
Free Returns or Exchange (In Case There Is A Major Issue with The Item)

There are such huge numbers of extraordinary advantages. Let’s dig deep to explore the major advantages.

Convenience
Without a doubt, online shopping can turn out to be advantageous, particularly for busy individuals. People can make purchases from home or office – or whatever other location where they have access to the internet and an electronic device. Online shopping gives the ease to purchase at whenever time of the day or night from any location that is advantageous for you instead of taking aside time from your day or night to go to neighborhood stores physically during their working hours.

Lower Prices
Shopping online has another advantage that users can get amazing discounts on numerous websites that work in a way to save money and, furthermore, because of reduced prices, buyers can bargain with local stores. For instance, if a person can get a specific product for $200 at an online store and the neighborhood store is selling it at $250, at that point the person can bargain and get the item at a reduced price. Consequently, in several manners, shopping online helps the users in settling on progressively informed decision and, furthermore, help them in educating about the different items and services accessible and about the cost of items.

Home Delivery
While shopping online, there is no need to visit the store physically and get the stuff home. In this case, most of the online retailers offer free delivery, and this is unquestionably an incredible thing to follow. Moreover, you are spared from the hassle of carrying weighty shopping packs. Aside from this, you can likewise order substantial things such as furniture, and other substantial items shopping online and get them delivered directly to your doorsteps.

When there are various major advantages, there are likewise some disadvantages of shopping online

Cannot Check the Products
The greatest detriment while shopping online is that because the items are visible only and they cannot be checked or touched there is this natural hazard that item possibly will not turn out to be as you thought at the moment of ordering.

Delivery Charge Adds to The Final Cost
What resembles a good discount deal probably will not turn out to be such a good deal at the time postage charges are added to the total. In this case, you need to make sure you look carefully at the amount you are probably going to need to pay to have your product delivered to your address, or to the individual you are buying it for, before finalizing your purchase.

Security Concerns
In spite of the fact how simple and helpful it is shopping online; you need to consider that you might be confiding in an obscure seller with your personal details. Thusly, it’s vital to make sure that the websites you’re utilizing obey the data protection laws.
Furthermore, shopping in-store implies you can get guidance from store staff and other related people, who can talk about your specific needs and even do a home evaluation to ensure you get the correct items.

Terms & Conditions
You possibly will be attracted by great advertisement, which state they’d take back items whether you have them with you for a long time; however, their refund policies are awful. This could sound bad utilization of words; however, there are instances related to e-commerce in which individuals had limited choice.

Takeaway
Without a doubt, buyers can get several advantaged by means of shopping online; however, at an equal time, there are some disadvantages associated with shopping online. Similar is the case with sellers too, and they likewise have upsides and downsides in the case of online shopping.

In the event that buyers and sellers utilize the idea of online shopping in an appropriate way than disregarding the drawbacks is clear. Each flourishing thing accompanies upsides and downsides, nonetheless, in the event that we think about more favorable circumstances, then we will receive more advantages in return.

Author’s Bio:
Salina Garion is the fashion blogger, and she likes to share updates regarding the best womens fashion online shopping to help women all around the world.

How to Start an Online Business while Self-Isolating ?

The world is facing a stressful situation due to the spread of COVID-19, which is causing people across the globe to shut down their businesses and stay home. The quarantine restrictions have made it challenging for businesses to meet their sales goals as consumers are avoiding shopping trips. Fortunately, technology is providing us with innumerable opportunities to meet your financial goals. Since you are staying home, it is a great time for bringing one of your work from home business ideas to life.

Starting an online business is a great way to make some money online during the coronavirus quarantine phase. It allows you to get paid to what you love most from the comfort of your home. You can start your business without an MBA degree, previous experience and funding. All you need is a creative work from the home business idea and some essential steps to starting your own company. Here are a few ridiculously effective ways to start your own business while self-isolating.

Let’s dive in.

Come up with Some Interesting Work from Home Business Ideas

The first thing that you will need to do is to come up with some working from home business ideas that you can do. Internet is filled with hundreds of small business ideas, for example starting a top website design company in Dubai, web development company and SEO firm are a few high demand fields that you can choose to build your career. Similarly, Amazon reselling, affiliate marketing, freelance writing, mobile app development, online course educator, tutoring services, blogging, travel consultant, podcast hosting, fitness trainer, and online site owner are a few small business ideas that you can consider.

Narrow down the list and choose the one that you are passionate about, fits well with your skills and makes you happy. Ask yourself is the particular business idea something that you really wanted to do. One thing that matters most is your inner satisfaction. The idea you choose for your online business should make you feel happy, not frustrated or discouraged. If your business idea doesn’t make you feel excited, leave the one and start looking for a new idea.

Do Market Research

Once you come up with an idea for your online business and choose the one that you are passionate about, it’s time to do some market research. Invest your time to check are there other companies that are doing the same business. How can you make it unique? Look for your competitors to check their strategy, their pricing model and other important things that will help you make your business plan. Discuss your business idea with your friends, and family members. Get their initial feedback and make some changes to your business plan.

You can also harness the power of social media for market research and post your idea in different Facebook groups. Also post your idea in online discussion platforms such as Quora, Reddit and more. Then make changes in your business plan based on their response.

Create a Website for Your Online Business

Once you got the idea, determined the purpose of your business and did some market research, it’s time to create a website for your small business. Decide the domain name, choose a web hosting service, and the platform for your website. WordPress is one of the best platforms for small businesses, as it is inexpensive and super easy. This platform provides full theme support, allows plugins, and monetize your website. If creating a website for your small business intimidates you, take help from a professional web design agency. It will guide you on how to build an impressive website that attracts visitors and close more leads.

Come Up with a Marketing Strategy

When it comes to determining how to start your work from home business, building a website and generating leads are the two most important concerns that people put their best efforts. However, building a marketing strategy is also important for your business. According to Muneeb Qadar Siddiqui, digital brand strategist, When starting your new business, you need to invest your efforts and energy in some important areas, including content marketing, social media marketing and email marketing. These marketing aspects are important to drive traffic to your website and play an indispensable role in making your business a big hit.

– Content Marketing

To drive traffic to your site and generating more leads, it is important to create a solid content marketing strategy for your new business. You can start a blog and post informative content to engage your audience, build your credibility, drive traffic through SEO efforts. There are a number of ideas that you can utilize for creating content for your blog. For instance, videos, infographics, images, memes, podcasts, webinars, eBooks, surveys, newsletters, surveys and the list goes on and on.

– Social Media Marketing

In order to gain a massive following, creating your presence on social media platforms is critically important. By creating your social media presence, you will be able to provide relevant content to your audience, which will increase your fanbase, brand credibility and eventually your sales.

– Email Marketing

It is one of the most reliable, inexpensive and effective marketing strategies for your small business that can help you build some revenue. You can send personalized emails to your target audience and build a strong relationship with them. Having a solid email marketing strategy in place can help you generate traffic to your website, share your brand’s voice and promote your products and services to your audience.

It is important to monitor your website traffic and its performance. Google Analytics is one of the best tools to track website traffic, leads, and conversions.

So, here you go. Starting a business that you are interested in is a great idea to earn some income. These simple and easy tips will help you start your new business from home.

If you’re thinking about starting your own business, here are our top recommendations to set you up for success:

– Secure your business through worker’s comp insurance from Cerity
– Learn about Why It Matters To Do What You Love
– Read about How Mobile App Development Can Help Your Business

What Will Happen If You Buy Youtube Subscribers?

You’ve probably stumbles on several articles and blog posts that try to elaborate the process of buying youtube subscribers, which is good, but sadly, most of them misinform you. For instance, how can you fail to gunner views of you buy real youtube subscribers? Well, that is just one of the ironies that don’t sit well because it is illogical.

There are so many things that will happen to you or your business of you decide to buy youtube subscribers, most of which are positive. All you need to do is make sure that you buy from trusted vendor, someone who will not dupe you with bot-generated subscribers that will not even watch a single of your videos.

Well, if you take that path, you need to brace for the following:

  • Credibility

Your internet worthiness and credibility on Youtube depend on the number of subscribers that your channel attracts. So, instead of waiting for ages before clocking 20,000 subscribers, why don’t you buy 1000 subscribers every week? Yes it is possible provided your budget allows you to do so. When you ask people to visit your channel and they amazingly find thousands of subscribers they’ll know that you are legit, and will trust your services if not videos. Also, you must know that there are people who watch youtube videos for fun or just to pas time with no intentions of buying anything, so you still have to accommodate their group. After all, creating awareness is still something that counts, even if not enough.

  • Extended Influence

Buying youtube subscribers will land you a powerful channel within a short period of time. If you had other social media accounts, you’ll simply be extending your social media influence to the Youtube community. More of the people will get to join your channel thus increasing subscribers.

  • Many Views

Your journey to having many views on youtube without necessarily straining will begin when you choose to buy youtube subscribers. The number of views that you will likely score on a video without promoting it will be proportionate to the number of subscribers. Views has a considerable audience, almost about 200,000 fewer viewers less than the top cable-news. The views contain whatever necessary to return that responses.

  • New Subscribers Daily

Youtube users will only be motivated to subscribe in channels that have thousands of subscribers already. Just the way a picture with many likes will attract other likes even if the users don’t love it, many subscribers will attract other new subscribers in a daily basis. Moreover, nowadays no one wants to look “desperate” by being the first people to react on a video, especially several days after it was posted. Once you purchase you are assured to get daily subscribes.

  • Expect to Earn!

Lastly, who wouldn’t want to earn, especially if the revenue is almost self-generating itself? In as much as you have a video uploaded, you can still generate revenues in terms of adverts and organic traffic in the next years to come. Moreover, if you constantly upload quality videos and the contents are intriguing or rather engaging, you will also have a couple of websites referencing your work, which is good news in as far as business and SEO are concerned. However, you must make sure that you’ve monetized the channel to generate revenue otherwise you might be in for a rude shock! Either way, let no one cheat you that you can’t earn through a YouTube channel.

  • Get Organic Views

If you get the views for the YouTube video short of spending a single penny, that is when you will get more movies. Views watch your gratified on the YouTube quest results since you are entirely improved for the title of your video. Everyone who subscribed to your channel will be notified, and you will get more views. This will ensure that people can subscribe to your channel from videos that are embedded on other websites. If you have the right topics, then you should expect to get more of the views on your traffic. You will get to rank in the search title because videos are having more views and seen by many of the people.

Finally 

The above are just a few critical of why you should buy YouTube subscribers to boost your channels.

How is Coronavirus Pandemic Affecting the Global Economy ?

As we all know, our favorite world is going through a very dark time due to the fatality of the worldwide Coronavirus Pandemic. With the passing time for the extreme worldwide ramifications of coronavirus; our entire political, economic, the societal structure is becoming affected severely. And the fear, insecurity, tension is spreading among every one of us, even faster than the virus.

Economic experts are anticipating the ramification of this situation can even surpass the fatality of 1930’s great economic depression. Historians are saying in the history of humankind; it is the first time that human civilization is being affected by a thing like this. The whole world is now shadowed under its fatality, and the worldwide lockdown, breach in communication have made the whole world paralyzed for the time being whose direct impact is mostly felt through the steady downfall of the economy.

Now it is really important to have a detailed discussion over the upcoming and ongoing massive Global Economic crisis due to Coronavirus Pandemic.

Global Marketing Policy Transform for the Coronavirus Pandemic:

1. Stock Markets Witnessed a Huge Decline:

Between 10th January and 16th March of 2020 world’s major stock exchanges like FTSE, Sensex, Dow Jones, NYSE, etc have gone through an average of 26% or 6.1K points decline. The US stock market witnessed a rapid 20% decline from its peak within only the last 15 days.

The coronavirus outbreak across the globe have hampered both the supply and demand in the local economy as a result of which the Global stock markets lost around $16 trillion within less than a month these severe losses are very evident for the worldwide economic recession. The huge gulf already created in the financial and economic sectors across the world is surfacing its weakness for Coronavirus Pandemic. The Nobel laureate economist, Joseph E. Stiglitz has already drawn similarities with the 2008 Great Recession and regretted saying that in many ways, it’s far worse than 2008.

2. International Price Rising:

In the first place, the countries are US, Europe, and others now heavily investing in COVID-19 testing, tracing, and treatment measures enforced quarantines and a complete lockdown which is now implied in various countries of Europe, Asia and America. The recent statistics show that the Coronavirus Pandemic in India will cause a minimum decrease of 30% in the hiring of global IT firms in India.

Above all, we are almost forgetting that the person belonging to the lower section of society’s pyramid will suffer from wage loss due to the sudden implementation of lockdown. Primarily, for the blue-collar laborers of the country, this situation is going to be really hard. So, naturally for an entire breach in the economy will result in the International price rising.

3. Change in the Model of Workplace Management:

We are in the 21st century’s era of digitalization; businesses around the globe are adopting preventive measures that can go on despite minimum physical interaction. The forced quarantines throughout the countries will lead to behavioral changes, and it will also become very necessary to adopt various remote working tools for long term needs. Companies are involving their employees to join virtual meetings using digital communication mediums such as video conferencing, skyping and teleworking, etc.

Another very important thing is after everything returns to its normal order, the business owners, corporates and startups all need to adopt mandatory sick leave policies. The policy must include any health issues like flu and fever, which are highly ignored especially in countries like India by the small and midsize business (SMB) authorities. Overall adoption of such health measures will improve the environment in the workplace and also the owner and employee relationships. With the growing necessity for maintaining this lockdown by keeping yourself safe in your home to fight the further severity of COVID-19, the adoption of tech-based enterprise is going to increase and open a new avenue for the tech-based workplace in the market of India.

Various Sectors of Marketing, as well as Society, are getting Topsy-Turvy:

The World Health Organization (WHO) officially called the Coronavirus Pandemic as a global pandemic on the day of 11th March; the reason is by then the outbreak has spread to 100+ countries. Many countries occupying a large economic sector, such as the US, Italy and Spain, have had to apply the quarantine policies immediately. But still, more than 12k people in Italy, around 5k people in America have already died. This has naturally resulted in business activities in almost every economic sector.

Major events like the Russia–Saudi Arabia oil price war are now resulting in a complete collapse of crude oil prices and an inevitable stock market crash in the toughest month of March of this year. The blue-collar workers of the society or the laborers are going to deal with a severe wage loss, unemployment, etc.

Between January and February of 2020, Coronavirus Pandemic has resulted in the unfortunate increase in the number of urban jobless people approximately more than 5 million. The economic condition and GDP in India were already falling apart; now the coronavirus pandemic is only adding fuel in this fire of decay. By the end of March 2020, the number of jobless claims in the US increased to 3.3 million from the 282 thousand of the previous week.

1. Impact on Entertainment Sectors:

Across the world, various theatres, multiplexes have started being closed since the beginning of March 2020. Various festivals are canceled, film releases, shooting have been postponed, and this resulted simply into the global box office drop by billions of dollars. At the same time, streaming of Netflix, Amazon prime became more popular, but the earning of film exhibitors dropped dramatically.

2. Impact on Sporting Sectors:

In the matter of the Global Economic crisis due to Coronavirus Pandemic, the cancellation of various big sports events like the International Olympic has affected visibly. Just like the condition after world war2 a very significant disruption to the worldwide sporting calendar has occurred due to the postponement or cancellation of varying degrees, sports events tournaments. For example, on the day of 13th March 2020, FIFA announced that clubs could stop releasing players for the national teams during March and April 2020, and the players were also allowed to decline a call-up without any consequences.

On the same day, the Board of Control for Cricket in India (BCCI) has decided to postpone the beginning of 2020 Indian Premier League. Later that day, they canceled the ODI matches between India and South Africa during March 15 and 18, which were before announced to be played without spectators in an empty auditorium.

3. Impact Over-Tourism, Transportation, and Airlines:

Since the official lockdown has been declared due to Coronavirus Pandemic people are restricted to travel, the most affected sector is tourism and transportation. In most of the world’s important countries, especially Europe, which is the most affected part till now, planned travel went down from 80-90% to almost nothing. Now the whole tourism industry of the world runs into unemployment and bankruptcy.

From 11th March in the US all the entries of foreign nationals had been ceased who had visited China, Iran and a group of European countries during the previous 14 days. The ban was later extended and imposed in various other countries like India, U.K. or Ireland. In China, all the foreign travelers are sent for a 14-day quarantine period at an assigned location.

The Critical Global Economic Crisis due to Coronavirus Pandemic by Region and Country:


America:

Coronavirus pandemic has led to a discussion of recession in the US, along with the resultant stock market crash and other fatal economic impacts. According to an analysis by NYT, insurance premiums may rise by 40% next year because coronavirus costs out of the account when setting 2020 premiums.

The death toll in the US has already crossed the number 5000 and the total healthcare costs due to COVID-19 could be anywhere from $34 – $251 billion according to the analysis. A huge number of people have already started applying for unemployment insurance, the rate of increase is 70,000 or 33%, the biggest amount since 1992.

Europe:

In the matter of the Global Economic crisis due to Coronavirus Pandemic, all the European countries are nearly collapsing. In Italy, the death toll has already exceeded fifteen thousand; every day, 800-900 people are dying. According to the Deutsche Bank, the Coronavirus pandemic may contribute to a recession in Germany. On 5th March, British airline Flybe ultimately collapsed into a loss of 2,000 jobs after failing to maintain minimum financial stability.

Flybe provided huge earning for the UK in the sector of English airlines. Kristalina Georgieva, the managing director of the International Monetary Fund (IMF), told a very motivating statement for the world. She said that humans would be facing an immeasurable cost due to the coronavirus pandemic. And to protect people and restrict the economic damage, all countries must work together unanimously. This is a moment for solidarity.

Asia:

The economy of China has been anticipated to grow from 5.6% to 5.9% for 2020, which is the worst-case scenario of the Chinese economy. The entire existence of the Chinese box office was wiped out as the total 70,000 theatre screens in the country were shuttered completely. The tourism of China was hit hard by the tendency of self-isolation, fear of contagion and imposed restriction on traveling.

The schools, universities are all closed, and the international students come back home as soon as they can due to the fear of contagion. But, it also resulted in severe cases of worldwide contamination. As the economy of China was already a bit stable, that’s why on the day of 1st February 2020, the People’s Bank of China stated that the impact of the COVID-19 on China’s economy was for just a time being and their steady economic growth will remain unchanged due to the long-term fundamentals of their stable economy.

All the exchanges between neighboring countries like Hong Kong, Japan, Korea, and China have been disrupted. In Hong Kong people started to protest against mainland China with their issues based on not letting all mainland Chinese travelers enter due to their fears of viral contamination from the mainland Chinese people. Since the outbreak of the COVID-19, various countries across the globe are facing a shortage of vital products including face masks, sanitizers and disinfectant products.

An ongoing period of panic buying not only in Hong Kong but also in various other countries has also caused many stores to be emptied of various vital non-medical products such as bottled water, vegetables and rice. In Japan, the outbreak caused the cancellation of the 2020 Summer Olympics which was previously scheduled to be organized in Tokyo from the ending week of July. On 5th February 2020, the famous Hyundai Motor Company of South Korea had to suspend production in this South Korean region due to the shortage in supply of parts. Including the shutdown of all academic institutions and working sectors, the South Korean economy is down at 1.9%, from 2.1%.

India, another very significant country of economic transaction worldwide, has also gone for complete lockdown since 22nd March till 15th April. Already the major supply chains of pharmaceuticals, fertilizers, automobiles, textiles and electronics were disrupted. Then, from 19th March, the Indian government has banned the export of important medical equipment, surgical/disposable masks. Since this Coronavirus Pandemic now hits more than 2k Indians, the

The Indian government has decided to export a good number of ventilators to shelter the affected. Various other south Asian countries are now anticipating that the Coronavirus pandemic would extremely affect the country’s GDP, major business investment flows, the minimum prices of commodities and the tourism business resulting in a Global Economic crisis more severe than 2008’s economic downfall. Another Asian country Iran was severely affected by 31st March 2020, according to the Ministry of Health total of 2,898 COVID-19 deaths took place with 44,605 confirmed infections.

Conclusion:

The whole world is now cast under the dark shadow of this disease. Let the whole humanity be together to fight COVID-19 and finally “We shall overcome”.

7 Layers of Cybersecurity Every Business Should Implement Today

We constantly hear the news of data breaches and cybersecurity hacks, where hackers take advantage of loopholes in your cybersecurity infrastructure to fulfill their malicious designs. Have you ever thought about why do so many attacks succeed? Because businesses don’t take their security seriously and don’t implement a layered cybersecurity system.

With hackers targeting from different angles, businesses will have to protect against all cybersecurity threats. You can not just relax after installing anti-virus and anti-malware protection in your system. They can target you through social engineering attacks, email scams or try to steal your passwords and access your accounts and data.

In this article, you will learn about seven layers of cybersecurity that your business should know about.

1. Physical Security
Most businesses think that their building and technology is safe, so they don’t have to worry much about physical security. They pay little to no attention to physical security and end up making mistakes that cost them heavily such as leaving the computer exposed and failure to properly dispose of hard drives.

The best way to enhance your physical security is to encrypt your drives, backup your data in the cloud and protect ports that are exposed to the public. In case of data theft, you can use a theft recovery software such as Prey Project to recover your data. Take a backup of all your data stored on the best dedicated server so you can easily restore it if an unforeseen situation occurs. If taking a backup of all your data seems quite challenging, you can automate it or take the backup of your critical data.

2. Social Engineering
With businesses implementing state of the art cybersecurity solutions, hackers are not targeting people, who are the weakest link in the cybersecurity chain. They launch social engineering attacks to trick employees into sharing their sensitive information. Hackers start the process by collecting the information about the individual they are planning to target from the internet and social media.
Create and implement security processes by involving your employees and test them rigorously before implementing them.

By establishing a mechanism to identify the callers and email sender, you can minimize the risk. Force employees never to disclose sensitive information such as passwords, bank account details or credit card details. Organize training sessions and increase awareness amongst your employees so they can easily identify social engineering attacks and don’t fall victim to it.

3. Wireless Security
Wireless networks are vulnerable to cybersecurity attacks because the packets and data are sent through the air, which means that it can easily be intercepted and modified by cybercriminals and use it to fulfill their malicious intentions. This poses a huge question mark on the integrity of data. Another reason behind easy to hack wireless networks is the use of weak security protocols. Despite clear flaws, many wireless networks still use weak protocols, which puts not only the user but also the business at risk.

Businesses should avoid WEP and WPA and use safer protocols such as WPA2. More importantly, you should be extra cautious when using public Wi-Fi in cafes and hotels. Even if you must use public Wi-Fi networks on business travel, make sure to use VPN. A VPN keeps your browsing sessions private and helps you browse the web anonymously.

4. Passwords
We all know hackers can use advanced techniques and guess or steal your passwords. This means that passwords are not the safest option. Even if you have to use passwords, make sure that you follow the password best practices. Never use dictionary words or easy to guess words as your passwords. Use a combination of alphanumeric characters and symbols in your passwords. Most employees write down their passwords on a piece of paper and share it with their colleagues or use simple passwords so they can remember them easily. This makes it easy for cybercriminals to guess or steal your passwords and break into your account.

5. Multi factor Authentication
As mentioned before, you should ditch passwords and opt for more secure ways for user authentication and authorization. Use biometric authentication such as iris scanners, face unlock or fingerprint scanners. If you are still using passwords, you should implement multi factor authentication to add an extra layer of security. This means that even if the hackers succeed in stealing or guessing your passwords, they won’t be able to get access to your accounts.

6. Anti-Virus Software
Most businesses already have anti-malware, anti-virus or other similar programs installed. Unfortunately, they don’t update them regularly, which is why their virus definition is older. An anti-virus software is as effective as its virus definition. If the virus definition is outdated, it can not identify and protect against the latest cybersecurity threats. It is important to keep your antivirus software up to date so they can prevent modern attacks from impacting your business.

7. Email Security
With a majority of businesses still using email as their primary mode of internal communication, email has grabbed the attention of hackers. They send spam emails, emails containing malicious attachment or links and trick email recipients into downloading the attachment or clicking on the malicious links. Hackers can also launch phishing attacks through emails by tricking employees in sharing their sensitive business information with them. It is important for businesses to invest in email security solutions, which can filter out spam and malicious attachments and links. There are lots of chances that hackers may steal information during email transmission so it is good for business if they will secure their email with SSL solutions like Comodo SSL which helps to secure email transmission over the internet and save data to breach.

Conclusion
If your business is following a flat cybersecurity architecture, hackers can easily break into your system, access your accounts and steal your sensitive business data. Instead, you should implement a layered security architecture that prevents hackers from getting access to your critical digital assets. Even if the hacker succeeds in penetrating one or more layers, they won’t be able to get access to your data. Use a combination of these layers to create a security architecture that is foolproof.
Which cybersecurity layers are the most important in your opinion? Which layers of security do you implement in your organization? Let us know in the comments section below.

Everything You Need to Know About Cloud Computing and System Integration

The introduction of cloud computing has completely revolutionized the way businesses work. With the world shifting their data on the cloud,a.k.a the internet, the inclination towards traditional solutions have reduced significantly. Technological advancements have made possible things that once seemed impossible. Thanks to cloud computing technology, gaining unlimited access to information, software, and resources are now simple.

Most companies now have cloud-based systems implemented to run their businesses. The practice speaks volumes about the scalability and flexibility of cloud computing. Adopting cloud technology has multiple benefits, but before we look into them, let’s talk about system integration first.

System integration is the process of combining different subsystems into a single functioning system. The process of system integration involves bringing software applications and different computing systems together.

Let’s explore how cloud computing fits into all this. Cloud-based integration is a type of system integration known as a cloud computing service. Just like different systems are brought together in system integration, cloud-based integration involves combining different cloud environments, which ends up acting as a single infrastructure.

Why is the Adoption of Cloud Computing Growing?

The use of cloud computing technology in-app and web development has been a game-changer. Businesses prefer moving their data and infrastructure on the cloud, usually for three reasons—flexibility, optimization, and cost-effectiveness.

Switching to the cloud can create many opportunities for your business. Rather than hoarding physical servers and expecting them to maintain all their data, businesses are turning to the cloud to achieve constant support and stability.

Cloud is another form of the internet. Every database, server, information, or software is based on the internet. To access and run programs or applications, you only need a robust internet connection, and you’re good to go. It is one of the primary reasons why cloud computing services are being used globally in every industry.

The Benefits of Cloud Computing

1. Cost-Effectiveness

There’s no need to spend a considerable amount of money on maintaining your business. Since everything is based on the cloud infrastructure, there’s no requirement of any hardware equipment to keep the data center robust, which reduces costs drastically. The cloud provider is designed to handle all your operations.

2. Security

Data security is one of the biggest concerns of any business, irrespective of size. Cybercrimes and data breach can damage a company’s reputation and revenue. Cloud infrastructure protects the secured data and enforces security measures to improve safe and secure access to information on the cloud.

3. Scalability

Every company has different goals to achieve. A start-up will have different IT requirements than an enterprise. For growing businesses, cloud-based solutions are perfect. You don’t have to invest in physical equipment to handle increasing demands as cloud capacity can quickly increase according to the needs of your business. The availability of resources and maintenance boost the scalability of the cloud.

4. Flexibility

To access the cloud, you only need your smartphone or device, and, a fast internet connection. No matter where you are, you can always find yourself in the loop. Users can gain limitless access on the go. They can store, recover, retrieve, update, and upgrade files or information on the cloud effortlessly, which pushes maintenance as well.

5. Control

You don’t want your data to get into the wrong hands, especially when you’re on the go. With the cloud, you have complete control over your documents and every piece of information shared. While it eases collaboration with the staff and management, it also offers full transparency.

Now that we’ve covered what system integration and cloud computing are and its benefits let’s move onto cloud-based integration.

Cloud-based integration

Businesses realize the benefits of cloud computing and its impact on their revenue, customer loyalty, security, collaboration, and production. It to an increase in the use of cloud computing services, especially cloud-based integration services.

Businesses always look for a practical approach to improve the overall functionality. Cloud-based integration allows them to combine on-premise systems as well as cloud-based applications, which enhances visibility and access into their data.

The combination of the data on the systems and cloud-based applications can be accessed by multiple users over the internet. As the use of software as a Service (SaaS) drastically increases, the popularity of cloud-based integration shoots up as well. This technology involves several features and tools connecting software, systems, and environments to ensure the real-time exchange of data and processes. Everything is done via the internet, and it’s how it improves connectivity, flexibility, and visibility.

Switching from traditional solutions to cloud-integrated solutions

The shift from traditional environments to cloud-integrated platforms should be effortless, but it does require stability. There are some steps you need to take care of, such as having a high-speed internet connection, 24/7 connectivity, robust real-time data exchange strategies, and a robust VPN. The VPN is responsible for providing high speed and flexibility that is required to transfer data and applications across platforms, and it also enforces better security via encryption.

The goal of cloud integration is not only to streamline resources effectively but also to ease collaboration between the management and staff. Hybrid networks require constant communication. Cloud integrated systems are an example of such networks. Sharing ideas and reports through the cloud’s storage and hosting options makes sure effective communication takes place.

Cloud integration with different applications and enterprises offer several benefits, but the top 3 are

1. Improved Functionality

Imagine adding together all the different features the applications and systems have to offer into a single system. Powerful, isn’t it? Automating every functionality in the system improves the efficiency of running operations. Greater functionality leads to higher performance.

2. Streamline Resources

Cloud integration enables businesses to focus on different aspects, like logistics and listing management. This allows them to work out how many resources are needed to get a job done.

3. Higher Availability

Because all services are being hosted on the cloud, the availability of resources to the users increases as well. They have limitless access to all those resources.

Cloud computing is the future of businesses, evident from the inclination towards internet-based servers and systems. Is your company planning to adopt cloud computing?

Author Bio
Tabish Khalid is a Senior Digital Marketing Executive for Applify Labs, a web and mobile app development company headquartered in West Palm Beach, Florida. He enjoys years-long expertise in digital marketing, social media management, search engine optimization, and more. He loves writing about technologies.

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HTC Vive Cosmos Measurement

In 2014, Facebook spent billions of dollars to acquire Oculus, and in 2015 HTC launched VIVE, a VR headset developed jointly with Valve. It can be said that the VR wave in the following years was triggered by these two legendary products. In the following years, new players continued to join, and losers liquidated and exited. The VR industry was also ups and downs.

In my opinion, to this day, the products that best represent the top level of the VR industry still come from HTC and Oculus. In May 2019, Facebook released Oculus Quest and Oculus Rift S, completing the update of the PC VR product line. HTC also brought VIVE Pro EYE and VIVE COSMOS successively this year. In particular, HTC VIVE COSMOS, which went on sale in October, represents HTC’s expectations for the popularity of PC VR devices in the consumer market.

More Popular Tracking Model

The first generation of HTC VIVE was once known as the top PC VR headset with the highest positioning accuracy at the time. This advantage was also inherited by the new generation of HTC VIVE Pro. However, the high-precision large-space positioning technology based on Lighthouse technology is not suitable for all scenarios. In commercial and industrial application scenarios that require high-precision positioning and wide space, HTC VIVE and VIVE Pro with external positioning base stations are naturally the best choices. But what about individual users who have less room for activity? A living room, a study or even a bedroom is the main place for ordinary consumers to use electronic equipment.

In my opinion, HTC VIVE COSMOS is a brand new PC VR headset for C-end users. It does not use HTC VIVE ’s traditional Lighthouse-based Outside-in tracking mode but instead designs 6 optical cameras on the headset to achieve optical spatial positioning and tracking based on computer vision technology. This is an external base station Inside-out tracking. Camera-based Inside-out tracking is not a new idea and technology, but VR headsets based on this positioning mode in the past usually have obvious experience defects.

For example, the number of cameras is insufficient, resulting in an insufficient field of view angles to achieve accurate positioning in full space; or because the chip’s graphics processing power is insufficient, the response speed based on optical tracking positioning is slow. From the point of view of physical experience, HTC VIVE COSMOS no longer has these defects. The six cameras achieve a wider field of view through a multi-directional layout, thereby achieving more accurate spatial positioning. Currently, Microsoft, Oculus, and HTC all use Inside-out tracking technology in headsets, making it the de facto tracking standard in the field of virtual reality.

HTC VIVE COSMOS also relies on the 6 cameras on the headset. They can observe and calculate the specific position of the handle, and achieve 6DoF precise tracking of the dual handle. Speaking of this pair of handles, we can see that their appearance is completely different from the previous handle shapes. In order to allow the camera to more accurately observe and analyze the position and angle of the handle, a larger ring is designed on the upper part of the handle of HTC VIVE COSMOS. The ring has a halo-like Totem text, and it will emit a striking white light when the handle is activated. After observing the pattern, tilt angle and size of the halo, the camera on the headset can accurately calculate the position and posture of the handle.

Perhaps in order to avoid the situation of having to use it temporarily after the battery is exhausted, the handle of HTC VIVE COSMOS does not continue the design of the built-in lithium battery but uses two AA batteries. From the actual experience, a pair of AA batteries can basically guarantee the continuous use of HTC VIVE COSMOS for more than 4 hours, the official data is 4-8 hours. It seems that the HTC VIVE COSMOS controller consumes a lot of power when it needs to continuously emit light, provide vibration force feedback, and exchange data with the headset. If it is for home use, then it should be a long time to buy a plate of No. 5 battery; but if it is for commercial use, the battery consumption may be a bit exaggerated.

Get Started in 30 Minutes

The change of the positioning and tracking mode has brought about a change in the concept of the entire product design and use.
First, HTC VIVE COSMOS has become more integrated and integrated. I remember when I experienced the original HTC VIVE, the entire system installation process took half a day. At that time, even some users could not complete the installation independently, and required professionals to provide paid installation services. When installing HTC VIVE COSMOS, I only spent half an hour in total, and the software interface has complete and detailed graphical prompts. The entire process is not much more complicated than installing a printer, enabling a nearly plug-and-play user experience.

Secondly, it is easier for users to prepare for the event space. Inside-out tracking does not require an external tracker, and users do not need additional wiring or construction indoors. When installing for the first time, as long as we turn our heads left and right according to the prompts, we can complete the graphic construction of the space in one or two minutes. HTC VIVE COSMOS requires less space for activities, as long as the official recommended space is only 2 meters by 1.5 meters. In the actual experience, if the player walks to the edge of the active area, a virtual wall prompt will appear on the screen of the VR headset, and the real environment scene can be seen to ensure user safety.

The use of image recognition technology determines that HTC VIVE COSMOS will have inaccurate positioning and tracking problems under pure color space or complex light and shadow conditions, but I think it is not easy for ordinary players to find a space with no decoration in the solid color at home. During the study and office experience, I did not encounter the problem of inaccurate positioning. Of course, maybe someone has higher requirements for tracking accuracy, or already has a positioning light tower; then HTC also plans to provide a more professional external positioning module, as long as the front panel of HTC VIVE COSMOS is removed and replaced. This modular design means that HTC VIVE COSMOS will have more application scenarios and is likely to become HTC’s main player in the PC VR field.

Improved user Experience

Compared with HTC VIVE, I think HTC VIVE COSMOS has two major improvements in hardware.
The first is visual effects. HTC VIVE COSMOS has two built-in 3.4-inch LCD screens with a single-eye resolution of 1440 × 1700, binocular combined resolution of 2880 × 1700, a screen refresh rate of 90Hz, and a field of view angle of 110 °. Compared with the resolution of 1080 × 1200 for a single eye and 2160 × 1200 for double eye, the number of pixels of HTC VIVE COSMOS has increased by 89%. A more delicate screen means that the distance between each pixel is closer. Therefore, HTC VIVE COSMOS, which also uses Fresnel lenses, has a more delicate picture when displayed. The screen window effect that was common on the first generation of HTC VIVE has almost completely disappeared. As a result, even the edges of the screen are not noticeably jagged. This exquisite picture experience, when watching the blue whale and jellyfish in “TheBlu”, obtained an immersive experience far more than ever. Especially when you look into the blue whale’s eyes, there is almost a feeling of entering the ocean floor.

Followed by comfort. The wearing method of HTC VIVE COSMOS has been upgraded, and the surrounding is fixed by a hard ring headband. This part of the structure is somewhat similar to PS VR, which can better distribute the weight of the entire VR headset to the entire top of the head without affecting the face. It causes too strong a sense of oppression. HTC VIVE COSMOS front panel uses a large area grid structure, this design brings a very good heat dissipation effect. Combined with a specially designed cooling fan inside the fuselage, we did not feel discomfort after wearing it for a long time, and there was no condensation of water vapor on the lenses, so we could clearly observe the picture. In the past, when experiencing VR headsets, the biggest problem encountered was the accumulation of moisture after wearing for a long time. It will look hot in summer and not sultry, and it is easy to fog on the lens in winter.

Easily Switch Between Reality and Reality

Players who have experienced HTC VIVE headsets should know that when the human eye is completely covered, it is extremely insecure. Sometimes a little sound or collision from outside will make people have a strong urge to take off the headset. To make it easier for users to switch between virtual and real, HTC VIVE COSMOS offers two solutions. First of all, the head-up display adopts a flip-up design. The VR head-mounted display is no longer tied tightly on the face by a cable tie but is worn by ring support on the head. A hinge is designed between the stand and the headset. When the player needs to observe the external environment, the VR headset can be flipped directly without having to completely remove the headset.

Secondly, an independent switch button is designed on the side of HTC VIVE COSMOS. When we press it, HTC VIVE COSMOS can directly display the picture taken by the front camera through the binocular screen. Although the displayed sharpness and color are relatively average, it is enough for us to judge the surrounding environment and what will happen. For example, when someone greets us, this projection method can meet the needs of distinguishing the position and approximate expression of a person. From this perspective, the evolution of VR, MR, or XR is likely to be unified on the same device.

VRS Virtual Space

For a long time, HTC has not disguised its ambition to be a platform in the field of VR, including spare no effort to build VIVEPORT. Because if you want to really promote the popularity of VR, hardware alone is not enough. In fact, in today’s supply chain is very open and mature, it is not difficult to build a VR headset at any cost. The key is what kind of software and content can be provided on the hardware.

HTC VIVE COSMOS is equipped with VRS (Vive Reality System), which is a VR immersive system built on Windows or other underlying operating systems, or it is more like an independent VR-based headset. Virtual space. This immersive system is inspired by “Number One Player”, and its Lens interface is similar to any door between independent virtual space and VR content. In VRS, the VR experience is no longer starting applications as before, but more like moving between different worlds. HTC’s creation of VRS also means that it will be able to adapt to more types and even branded headsets, and provide a consistent user interface and experience on mobile platforms, PC platforms and even cloud platforms.

We experienced this VRS system through HTC VIVE COSMOS. At present, it is composed of Origin personal virtual space and Lens interactive interface. Origin is like the “home” of players in the virtual world. At present, it mainly provides the function of using tutorials. However, from the perspective of HTC’s setting of its space, this is the home of players in the virtual world in the future. More life experiences are integrated here. As for Lens, although the interface has been optimized, it currently looks like it plays the role of a software launcher for docking various resources in VIVEPORT.

Content Ecology Needs to be Tackled

Speaking of PC VR resources, HTC VIVEPORT cannot be bypassed in the domestic market, especially after the launch of the VIVEPORT unlimited membership service. With HTC VIVE COSMOS, we will naturally experience a variety of content in VIVEPORT.
Frankly speaking, compared with the performance of HTC VIVE COSMOS in terms of hardware, PC VR is still weak in terms of software content. Before the C-end market broke out, it was difficult to form a benign interaction between VR content and VR hardware. Impressive VR 3A game masterpiece? Full-fledged VR movie? There is currently not enough mature content in the VR field, and the VR industry is still at a stage where hardware manufacturers subsidize developers and content creators. The only richer content is B-side content such as education and science because these contents have a clearer profit model.

But we should also see the progress of VR content. Works such as “Mercedes 2”, “fujii”, and “Audio Trip” have begun to have the potential to become popular, and they have gradually begun to explore the value of VR devices for the gaming experience. Especially “Audio Trip” basically superimposed the value of games, fitness and immersion, so that I found the feeling of playing Nintendo Wii. Oh, by the way, and Theblu, this immersive content that is difficult to experience fully shows the value of VR.

Zero Mirror Perspective

In the past, PC VR headsets had either poor user experience or complicated installation and use, which led to an obvious threshold for its popularity in the C-end market. HTC has been working hard to develop the C-end market for a long time, hoping to reduce the difficulty of getting started with PC VR and improve the user experience. HTC VIVE COSMOS is the latest achievement. Judging from the actual test experience, this product can fully fulfill the heavy task of popularizing PC VR headsets. COSMOS means “the universe”. Obviously, HTC, which has held the future in the field of VR, hopes to use HTC VIVE COSMOS as a device to pry the door of the new universe of virtual reality.

What is Resource Management and Why is it Important | Types of Resource Management

Resource management refers to the process of optimizing a company’s resource utilization. This process involves planning scheduling and allocating these resources, which include tangible, financial, and labor resources such as goods, equipment, and employees.

Key elements of resource management are;
1. Resource planning
2. Resource breakdown structure
3. Responsibility Assignment Matrix
4. Resource dependency
5. Resource allocation
6. Resource leveling

Types of resource management

1. Human Resource Management(HRM)

Human resource management is the strategy adopted to manage the people involved in an organization to optimize performance and increase productivity. Proper human resource management also ensures a competitive advantage for the organization and hence contributes greatly to better revenue. Human resource management generally consists of hiring, firing, training, and motivating employees. The functions involved in HRM are categorized as follows:

a. Managerial
b. Operational

2. Natural Resource Management

Management of natural resources i.e., land, water, and oil that are being consumed by the organization comes under natural resource management. Natural resources are like hidden expenses, which are often considered as mandatory, but effective management of these resources has a significant impact on the financial prospect of the organization.

3. Project Resource Management

Working in any industry is fundamentally dependent on the projects that are being carried out. These projects involve a large number of people belonging to different divisions and different resources consumed. Not only effective communication but the collaboration of such departments is gravely important.

Project resource management refers to managing such personnel and resources and ensures that a project is being carried out in the best possible conditions along with optimum performance. With proper project resource management, in-time and in-budget production can be expected.

4. Financial Management

According to Wikipedia, “Financial management focuses on ratios, equities, and debts. It is useful for portfolio management, distribution of dividend, capital raising, hedging, and looking after fluctuations in foreign currency and product cycles”. For an organization, finance management is the building block, as all other resources depend on the financial capacity of the organization.

5. Infrastructure Management

Infrastructure management may refer to managing the physical assets needed for a better office environment, or it may refer to the backend support for software in an IT organization. Infrastructure management ensures a proper environment is maintained for the working of either the employees or the software.

6. Facility Management
Facility management ensures that the people working in the organization are provided with all the essential equipment or tools that they need to work correctly. It includes two areas, ‘Space and Infrastructure’ (such as planning, design, workplace, construction, lease, occupancy, maintenance, and furniture) and ‘People and Organisation’ (such as catering, cleaning, ICT, HR, accounting, marketing, hospitality).

7. Enterprise Asset Management
Enterprise asset management is the process followed to increase the lifecycle of the asset while ensuring its optimum utilization. It involves the steps for better asset consumption to maximize usage, save money, and improve efficiency.

8. Public Asset Management
Public asset management is the maintenance of public infrastructures like airports, bridges, parks, roads, schools, and water supplies.

9. Digital Asset Management
Digital assets such as images, photos, videos, files, spreadsheets, or slide decks are one of the most important resources for an organization. DAM is a practice that is performed to manage these resources to ensure their ownership, security, and a successful operation performed by the owner.

10. Inventory Management
Inventory refers to the non-capitalized assets and stock items such as raw materials, components, or finished products. Inventory management refers to the administration of such resources, which greatly affects the revenue of an organization. The process of inventory management involves ordering, storing, and using the non-capitalized resources of an organization.

11. IT Service Management
As stated on Wikipedia “IT service management (ITSM) refers to the entirety of activities – directed by policies, organized and structured in processes and supporting procedures – that are performed by an organization to design, plan, deliver, operate and control information technology (IT) services offered to customers.” IT service management focuses on managing resources such as software or networks to provide optimum support for the customer.

Importance of Resource Management


Inadequate resource management gives birth to the following scenarios.

● Missed timelines
● Costly overtime
● Project instability
● Loss in quality due to the urgency
● Possible over-billing by suppliers

Whereas With proper resource management, you can

● Keep track of everyone and everything which is deemed to be a part of the organization.
● Ensure successful timelines by analyzing each resource
● Plan how each resource is utilized
● Experience transparency in the planning and management processes
● Foresee problems that might occur in terms of resource usage
● Gain considerable control over the project.

Benefits of Resource Management

1. Resource Utilization
A resource is useful as long as it is being utilized. To ensure that a resource is being utilized at its maximum capacity and for the longest possible time, resource management is needed. In the case of multiple utilization or concurrent tasks, resource management becomes critically important. Proper resource management in such a scenario not only ensures that all tasks complete on time, but it also ensures that the resource is being conveniently utilized. Resource utilization can be displayed through the following equation:
Resource utilization = Busy time / Available time.

Here, Busy time is the time a resource is being consumed, whereas Available time is the total time a resource is available for utilization.

2. Coordination
Resource management hugely impacts the coordination of a project. Mostly, projets comprise of different teams involving a large number of resources. These resources are dependent on each other. In some cases, these resources may have to be consumed concurrently to complete certain tasks. The interdependency of the tasks and multiple utilization of certain resources in these tasks seems practically impossible to carry out, but with effective resource management, each resource can be monitored.

Categorized based on project tasks and their priority, it further helps to eradicate the risk of failure or task incompletion due to a lack of or over-utilization of appropriate resources. It also helps to manage remote teams and the resources allocated to them, which lets a manager in maintaining an overview.

3. Transparency
Transparency is a major factor when it comes to coordinating teams, maintaining the trust of the stakeholders, and keeping tabs on the progress of the tasks. Resource management can be a game-changer when it comes to bringing transparency to the table.

Resource management lets you keep a record of all the resources that are being consumed or are available for consumption. These resources are then monitored to analyze the progress of the project. With controlled access to the resources, it also ensures in maintaining the hierarchy.

4. Risk management
How can resource management be linked to risk management? Well, how can it not? At the fundamental level, every risk occurs because of a resource. Either the resource is not being utilized, or it is over-utilized, or maybe it is not available at all. Resource management helps us foresee the mortality of the tasks that will be carried out in the future.

It also helps in identifying the potential risks in the case of inter-dependent tasks that consume the same resource. It helps in planning such tasks to avoid bottlenecks. All adjustments can be made in the early stages to avoid any hassle.

5. Better Control
As Francis Bacon said, “Knowledge is power”. A project manager needs to have the knowledge of who is doing what, how, and when. With resource management software, it becomes extremely convenient to acquire such knowledge.

By allocating resources based on roles and monitoring those resources, he can easily keep tabs on the progress of any given task at any moment. Gaining better control with resource management involves:

● Measuring resource performance
● Keeping an overview of the resources
● More accurate forecasting
● Controlling task execution through resource management

Read More Helpful Content:

How Geospatial Technology contributes to Natural Resource

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