If you feel like not visiting your website quite often and users still find those large fonts and old designs on your website, then it must need an update. A website, built on an outdated platform, years back, is not up to the mark for making clients inspired and take action. It may have old and irrelevant information, and people couldn’t easily find it on Google. Moreover, your web developer feels too lazy to update with the thought of working on it.

All of the above signs give you a strong clue that it’s high time to update your website. It’s a much-needed thing to survive in the current competitive environment. But as you consider working on this project, there are certain features that you must include to make your website user-friendly. Above all, this is an essential investment for your business, and you should do it in the first place. However, it can be challenging for you to plan and make a new design for your website. You cannot go for something that fixes all of your problems at once, and rather you may need to fix everything individually.

Easy Access to Contact Information
Users should be able to contact the company easily. The contact detail should all types of contact details, including phone numbers, emails, postal addresses, and preferably social media links. You don’t want to miss potential clients who want to call for sales inquiries. Keep your phone contact details easily visible for your site visitors. You must not want to miss visitors to discuss a project. So be sure to add your site address at the bottom of your homepage. Also, Link directly to social media accounts so visitors can find you quickly and easily.

Testimonials & Case Studies
It’s important for a website to make customers trust their products or services. Testimonials play a major role in making customers believe what you claim. Your website is the best place where you can build your credibility by sharing your work and client testimonials. Often, the client testimonials section is the most visited section of an online business website because it helps visitors gain insights about the product and service quality.

Potential customers prefer to see real-life examples of your work. Case studies are a great way to let your visitors know what you have done well. Including case studies on your site can help your customers learn from a concise format to explain what problems your company solved and what processes were involved.

Include Blog
A blog helps a website grow. Every form of online marketing requires quality content. A blog can be an effective solution if you are undertaking any online marketing strategy. Start with a blog. To get the most benefits of SEO, your blog should be registered under your domain, for instance, Appverticals.com/blog. A blog can help your business in numerous ways, and you may lose a lot of relevant traffic if you do not consider a blog for your business. A blog can benefit your website in the following ways:

1. Search engine optimization (SEO)

2. Communications channel for your company as it paves the way for social sharing on channels like Facebook, Twitter, LinkedIn and Instagram

3. Represents your company as an expert in your industry and helps you connect with your customers

SEO Strategy

Visitors should be able to find you on Google when they search with relevant keywords. Optimization of your website with relevant keywords that match a searcher’s intent is essential for website traffic and generating leads. An intelligent search engine optimization SEO strategy includes the following elements.

To help improve your SEO strategy, you can deploy the following practices when building out new pages.

• While writing the blog title titles and meta descriptions, keep SEO in mind, and make sure you use relevant keywords both in the content and its title.

• Incorporate keywords in the URL structure and keep it concise and easy to follow.

Location Keywords

Many people search for a certain thing by adding their location in the search keywords. For instance, if the user lives in Dallas or somewhere near, and they need to find software development services around them, they might search with the keywords “software development companies in Dallas.” Make sure you include such keywords.

Live Chat

Live chat makes it easier for the visitors to quickly ask their concerns and querries right at the website and turn their visit into a successful purchase. If you want your potential buyers to solve any concerns related to the products or services, then and there to not get any delay in their buying decision, you should add the live chat feature on your website.

Include Images and Video of Work & Team
you can make your website engaging with pictures and videos. Customers want to know what your business is achieving. If your company provides software development services, show pictures of software developers writing codes and design websites. You can also share photos of in-house celebrations and events to let customers know about the energy of your employees. Include pictures of staff and your clean, comfortable office. It is also advisable to include videos.

Subscription Offer
Offer your website visitors to stay updated with a subscription to your blogs and other news and offers. It is a great way to stay active among your customers. A subscription letter will let you share important information related to your company through email marketing. It also helps you build an email list at the same time. You can use this list to spread relevant information for your clients.

Search Functionality

Enable search functionality for your users to easily find anything on your website. On-site search makes it easier for the visitor to make their buying decision faster. It helps the find what you have been looking for and ultimately buy a product or service from your website. Search Functionality also makes the user experience frictionless, which is why you should include this feature in your updated website.