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How to get more Social Traffic to your Site

It felt like a year or two ago that it was still called SEO, SEO in the marketing world. SEO first became “Content is King” and later “Content Marketing“. Today we know that text and content are more important to people than keywords to Google.

However, what few people have practiced correctly so far is social marketing, i.e. the marketing of all types of content via social channels. There is so much untapped potential here. Facebook, in particular, plays a major role for us in Germany. In a few tests in my own and external projects I noticed:

Gone are the days of content marketing?

Buzz words such as content marketing have resonated with circles of experts in recent years. Facebook and other social networks, on the other hand, were mostly labeled as accompanying “nice to have” or at best as an add-on. A few years ago, that was still the case – at a time when a good 80% of traffic came from search engines like Google. Today, this imbalance has changed: traffic is now split almost equally between search engines and social channels.

Both channels have one thing in common: you can influence them relatively easily. For search engines, it’s the usual SEO tricks that are still useful and an absolute must for all online marketers. On the other hand, there are Facebook and Co that are not yet being used properly.

Therefore, I would like to show in this post what is important in Facebook marketing and which tricks everyone should master.
Engagement as a new marketing metric

What we want is commitment! If you have a high level of commitment and a lot of reaches, you get a lot of cheap clicks on your website. It’s that simple. But how?

In addition to the range described below on Facebook fan pages, you can already use your own range. That alone is the first step and does not require a sophisticated “system” nor are there any hurdles. I had already described how strong your own timeline is. In this post, I would rather like to focus on the fan pages and show what is possible here today.

What is engagement?

Engagement or “interaction” in German describes the actions that users perform on Facebook with your post. This can click on a link, the use of an offer or alike. But also a share or a click on “Show more” are definitely part of it. Everything a Facebook user can do when they see a post. You can find details on engagement options (including infographics) here.

There are two main types of engagement:
1. In the case of post engagement, the interaction rate for a single post is determined. So you divide the total number of interactions by the number of people who saw the corresponding post. So if 290 people see your post and 13 interact with it, the post engagement is around 4.48%.

2. The total engagement rate describes the interaction rate in relation to all “likes”. For example, if your site has 700 fans and 170 of your fans interacted with your last post, the total engagement rate is around 24.28%.

In order to use your Facebook page correctly and effectively, you must ensure that both engagement rates are and remain as high as possible. Below I recommend a few things you can do.

Qualitative fans: Why fewer likes are sometimes better
Some time ago it was a trend to buy fans. 1,000 pieces for € 12 or less. Everyone was fixated on getting as many likes as possible for their fan page. Very few have seen that this will come back later.

What is qualified to reach?

Bought fans mostly came from India or China and the profiles of the alleged users were created exclusively for the purpose of liking as many fan pages as possible (usually several thousand). Real users were not behind it.

Of course, these many fans (or the people behind them) will never see your posts. Interaction is not expected. So your total engagement rates will be distorted.

How to clean up your Facebook fans

So it’s not just about optimizing the posts but first creating a clean fan base. Since Facebook in Germany is still lagging behind here and the “Graph Search” function is only available in the USA so far, you have to change your profile to English (US) for the following steps (on the bottom right of your Facebook homepage, next to Privacy Terms).

You should also get more fans for Facebook at a very cheap rate from Social Captain. You can Buy Facebook Followers in Australia from Social Captain world’s best site for social media services.

1. Then search for your fans in the search bar. The results will then be displayed.

2. In the upper area of the list, you will usually find the people who are friends or are in contact with you. A little bit further down is the “strangers” to you. In addition to the name, there is also the number of pages with a “Like”.

An average user likes about 50 to 500 pages. You will quickly catch the eye of users who significantly exceed this number.

3. Go to the Settings of your fan site in a new window. Under the “Banned Users” tab you will find a dropdown menu. Select the option “People who like this” (everyone who liked your page).

4. The loaded list expands the more you scroll down. Therefore, it is now necessary to load the list completely first.

5. Once the list is loaded, switch back to the window with the fans you were looking for and go through them one after the other. You can remove all fans who leave the above-mentioned number range or have conspicuous fake profiles with a clear conscience.

How to Stay Healthy This Summer

Summer is a season which needs proper instruction as to how can one stay healthy, abiding by these suggestions will be enough to enjoy a wonderful summer:

• Drink lots of water:

The first thing to be kept in mind to stay healthy this summer is drinking lots and lots of water. During summers, it is a very obvious fact that people perspire and thus lose a lot of water content which is why one needs to keep oneself extremely hydrated. If not only water, you can also go for real fruit juices like orange, apple, lemonade, coconut water, etc. be careful to choose those who have no preservatives and sugar content. The best way is to make the juices yourself.

• Eat a lot of fruits:

Another hack is consuming healthy and fibrous food items like fruits, juicy fruits like watermelon, kiwi, lemon, various berries for e.g. strawberry, blueberry, raspberry, blackberry, etc. Having these stuff will boost up the number of anti-oxidants which in turn helps to keep you away from a number of diseases like high cholesterol, cancers, etc.

• Always opt for fibrous veggies:

There are people who ask whether eating healthy eatables are necessary to stay good in the summer. The answer is yes, the more and more you have natural leafy vegetables in your intakes your body responds back with much energy and strength. These vegetables comprise of cucumber, tomatoes, squash, bottle gourd, beetroot, ivy gourd, etc. Another hack is to eat less but to eat frequently.

• Don’t take in fat and carbohydrates:

Meat, egg, red meat, certain fishes are a total no-no when it comes to staying healthy this summer. Such food items have in it starch, carbohydrate, fat in huge content which works to heat up your body temperature. At times these can also be the cause for random stomach upsets and all.

• Apply sunscreen:

Another most important thing to keep in mind is to keep handy a sunscreen. People need to be alert of the fact that sunscreen can be and should be used all irrespective of gender. The application must be made on all possible exposed parts of your body. For better and efficient benefits redo the process every 3-4 hours.

• Choose a light color and loose clothes:

During summer, black or any dark color or bold prints should be consciously avoided. Such colors or designs absorbs heat and increases the body temperature, always opt for light colors and decorates. Also, loose fit clothes should dominate your wardrobe to allow a good deal of ventilation and breathing property. Don’t forget only to buy cotton and linen clothes, keep away from synthetic and silk dresses.

• Treat yourself appropriately:

With summer setting in eyeglasses should be your very first purchase; eyes are the most sensitive body parts requiring care. Along with that, keep yourself ready with other accessories like wet wipes, Aloe Vera gel, sandalwood powder, etc. and many more of the same to avoid rashes, acne, sunburns, etc. Also, keep yourself handy with a moisturizer to not run out of things in case of need.

• Keep away from alcohol and caffeine:

When discussing eating healthy eatables, one vital thing to be followed is to get rid of any beverages like alcohol, coffee, energy drinks, and others of the same. These things work to dehydrate your body which makes you feel uneasy also you maybe experience sudden fevers or chills, etc.

• Avoid the direct heat:

No one has asked you to be in house arrest but be smart to go past the direct heat of the sun. Choose to complete your outdoor chores before 1 in the afternoon and resume after 4 in the evening. With this, you will not have to subject yourself to the harmful rays. Try not to overexpose yourself.

• Focus on protecting your head and hair:

You can apply sunscreen everywhere except in such places, but at the same time, you need to take care of them. Consider putting on a hat or carrying an umbrella to avoid scalp burns. Also, try shampooing your hair with solutions that clean away chlorine content before you condition. Heat styling during summers is a total no.

• Exercise on a regular basis:

Never neglect working out that is, do not sit idle at home. Doctors clearly state that a 30 mins morning walk or maybe cycling is quite mandatory. And in the evening outdoor games and activities must be indulged. In case one decided to stay home, he or she must be engaged in physical exercises, yoga, Zumba dancing and all. Avoid the gyms if you can.

• Bath twice or more daily:

Looking after your daily routine and choices makes a great part of rules as to how one can stay healthy. Bathing is very important. Go in for often showers in cold water so that your body temperature remains low. Also taking repeated showers will help you do away with dirt and sweat, helping you from rashes and other irritations. Try to make use of mint-body soaps or washes to benefit further.

• Plan on vacation:

Vacations are the best thing you can be doing. It may be a simple beachside resort, or hiking, or camping or just some mountains to read a book, watch a movie, etc. quietly. Vacations help to lower the stress level, which in turn controlling the blood pressure and heart rate, which, as a result, helps in doing away with various heart diseases.

• Get enough of rest:

Our body tires out much faster in summers so we have to get a certain amount of sleep so that the inner organs get ample opportunity to repair and rebuild itself and prepare for the next day’s activities. Without complete rest and sleep, you will definitely feel worn out.

• Maintain considerable hygiene:

In summers, keep out your stuffed items like a pillow, blanket, and quilt so that they feed in heat and thus do away with any sort of dirt. But also, in the same manner, you will need to vacuum your house to get rid of dust, pollen, etc. Clean your room on a regular basis to avoid hay fever – it is a very common illness during the summers.

• Go for frequent swims:

If you know how to swim, you are honestly blessed during summers. Swimming in this season keeps you cool throughout, the trick in swimming is that on the one hand it is fun and entertaining yet, on the other hand, it helps you in keeping yourself fit. If not swimming, water aerobics class can also be considered.

• Do not overdo anything:

Lights and fans are definitely important for us. But don’t turn on the lights during the day time, rather open the windows and let daylight stream in. Switching on bulbs and tubes heats up the room considerably. Especially if you are on the top floor, you might consider lighting up just a bulb or two at the most.

Conclusion:

Among others, we may consider excluding any calorie gaining like smoothies or ice creams in that case. Giving up all unhealthy habits will benefit you in summers. These tricks and hacks will make your summer a very beautiful one. Personal rules may always be there, but then this is a generalized overview.

A wizardly trek to Kumara Parvatha

These words are so valid, and best portray my first trekking experience, post which I have been indefatigably representing the story to everybody. Snap Kumara Parvatha trek to know more. Through this blog, I am sharing my experience with the Kumara Parvatha trek. Know a significant number of you would have encountered a lot greater experiences and trails, yet this one is for some like me who constantly need to take a stab at something like this, yet don’t get the open door previously.

Sharing the excursion of this alleged extravagance and experiential travel blogger through harsh landscapes, thick woods, and antagonistic atmosphere in a no-nonsense trekking experience, alongside some helpful hints which I learned en route. Expectations will persuade you to challenge yourself and evaluate new undertakings.

This is how it all started

Shabari, my neighbor, an old buddy, and an enthusiastic trekker shared that she has pursued a trekking experience to someplace called Kumara Parvatha. Be that as it may, her friend dropped out end minute. An undertaking fan and nature sweetheart inside me began longing for some outside air and new experience. Along these lines, without knowing or thinking a lot, I offered to join her. Being a movement blogger makes you bounce towards each open door that comes to your direction.

The dilemma – to go or not
A day after joining, I got a message from Shabari, approaching on the off chance that I paid for the excursion? She shared her anxieties (her better half took a similar path this end of the week), Kumara Parvatha is probably the most laborious trek in Karnataka with around 27 kms of strolling in 2 days. What’s more, the offices given were elementary. Should I check it out or skip, was the Huge issue? Yet, with some consolation from my better half and not having any desire to relinquish this new experience, I chose to let it all out.

The first time trekking experience

I would gloat on the off chance that I state I was not frightened or troubled yet some way or another fervor of something that I longed for a long time overwhelmed each other feelings. We began early morning from Bangalore and came to Subramanyam town, which was 200 kms away by early afternoon. Post lunch, our guide gave over a hiking bed and tent, which we were to convey till base camp (7 kms tough). Directly before the beginning of the timberland zone, we were advised about the trek, and everybody presented themselves. Discovering that I am the just one with no past trekking experience in one way or another further reinforced my assurance to finish the trek.

Facing the challenge
We began weaving our way through tangled roots jutting from the dirt, shaping a type of staircase amid thick woods, the sound of crickets, and peeping of fowls. The moistness, weight of the knapsack, and not being acclimatized to strolling sturdy made it much additional testing. Gasping constantly, I could feel my lungs growing urgently to get more oxygen. I needed to plug from time to time to get up to speed some breath, once in a while, clicking pictures as a reason. Our guide was steady and continued inspiring me throughout.It was practically Dusk, and I was the last one to reach alongside the guide, the rest of the gathering was out of the site. Just the vision of coming to and cheering at the pinnacle propped me up.

Enjoy little pleasures of Life.
That night we stayed outdoors close to the backwoods check post. We figured out how to set up a camp, how to disregard cleanliness and devour the most fundamental supper advertised. Going through a night in the wild inside a little tent enveloped by our hiking beds, encompassed by weird commotions and haziness although everything making the most of our intermittent talking, was a critical encounter. Once in awhile, essential minutes leave such an enduring impact at the forefront of your thoughts.

And the struggle continues
This was a stressful day. We needed to climb 7 kms up to arrive at the top and plummet 14 kms down to the town. At 3.45 am, after leaving our camping beds and tents at the woodland checkpoint, we began strolling through the path. Bit of leeway this time was that we conveyed a liter rucksack with breakfast, water, and prescriptions, which made strolling a lot simpler. This time I followed Shabari’s recommendation of not stopping yet continue strolling regardless of whether it’s genuinely moderate-paced, and it made a difference. Clearing our path through wet knolls and shakes in obscurity, we continued walking ahead.

Not long before the dawn was a dreamlike minute. The sky was sparkling in the shades of pink, purple, orange, and blue, solid breeze going through the grass, making it impossible to miss a sound. It resembled ending up in a beautiful spot with mists drifting over the endless stretches of rich green knolls. I felt a compelling impulse to staying there and begin composing. Be that as it may, we had the objective to accomplish, so we continued moving. The rest of the territory was steep and lopsided. However, the cold and cloudy climate helped us.

The last mile is the toughest one

Typically strolling the previous mile before arriving at your final objective is the hardest one. This was no exemption; It was foggy and breezy all through, yet the minute we came to Sheesh Parvatha (the main pinnacle), it began coming down intensely. The next stretch was through thick downpour timberland loaded with leeches. Be that as it may, this was a lovely spot for watching nature, the sound of water spouting through the brief streams, fog encompassing the thick woods, different living things growing even from dead and rotted.

There were such huge numbers of assortments of mushrooms developing on rotted leaves and woods. The captivating experience I should state! Check out the captivating pictures from the excursion here. Photo Walkthrough Kumara Parvatha Trek At that point, there came massive shakes with water spouting through them, we were to climb tight through the stream as the last stretch. The downpour and the greenery made everything significantly increasingly elusive and hazardous. In conditions such as this, you realize what center and fixation indeed imply. We slithered our way through stones of rocks.

Eureka Moment: Reaching the top

By one way or another battling our tiredness and overcoming the downpour, we at long last made it to the pinnacle. A snapshot of alleviation and delight when you unexpectedly begin feeling weightless and ease of making it to the top. Even though it was coming down so hard that we were unable to see anything from the pinnacle, yet like somebody said everything regarding the excursion and not the goal.

Best Travel Hacks You Need To Know

Many people love to travel from one place to another, whether it is domestically or internationally. Travelling has many different meanings for different people. There are actually many reasons why people love to travel to many different places. Usually, we travel to get out or escape from something, not necessarily escape, but just to take a short break and refresh our minds. Traveling that is usually referred to as ‘’getaways’’, is very much needed for everyone as we have those times when we feel so tired with work and have no motivation. And traveling could make us have better motivation and become productive after the trip, which is very effective.

Furthermore, there are people who are very interested and fascinated about different places and cultures all around the world. That is why they love to travel a lot. For them, all the moments and experiences they had is totally priceless and cannot be replaced. They are called travelers, as they love to learn, discover and explore the whole entire world. They showed us how beautiful our world is. How unique our world is. And how magnificent our world is. Try and start to travel to places whenever you have the chance, you’ll have that special feeling. Here are some life hacks for you so that you could save money on every trip.

1. Try booking tickets in the afternoon
Although, everyone knows that plane tickets are very much likely to fluctuate during the week. Most of them do not know that plane tickets do change during the day too. So here comes the hack, try to book your plane tickets in the afternoon. Because plane tickets are usually higher or more expensive in the morning as most of the business travelers book their tickets during that time. Therefore, if you want to save some money and get cheaper plane tickets, book your tickets in the afternoon.

2. You need to shop like a local
When it comes to buying everyday needs and essentials, like fruits, vegetables, coffee, eggs and etc, try to look for the nearest and closest local market in your area and immediately head there instead of you going to the nearest supermarket. Especially when you are traveling to places like Asia and South America, you’ll notice that the prices of goods in the supermarket is higher. So if you shop in a local market, it is very much guaranteed that you will find everything you need at a reduced cost and a cheaper price.

3. Use public transport as much as possible, but no taxis
Once you have arrived at the airport, allow yourself to use a taxi or order an Uber from the airport to your hotel where you put all your heavy belongings. Besides that, when you want to go to certain places, try to use public transport as much as possible since it is much cheaper compared to taxis. Taxis will for sure cost you a lot of money, start using public transportation when you travel.

4. Always remember to email yourself your passport and other personal documents
Everything might happen on your trip so it is best to anticipate and have backups of all the things that you must always have whenever and wherever you go. You will thank yourself if something bad happened like maybe you got robbed or you dropped your passport somewhere. Also, if you book any plane tickets, bus or train tickets, whether it is on your laptop, phone or another device, make sure to screenshot them when you are connected to WiFi or any internet access, so when you are no longer connected you could still access all your booked tickets. This will make your life so much easier compared to printing all the tickets which you may have a high chance of losing your tickets. Among all the existing travel hacks, you do not want to ignore this hack as this is very important in case anything goes wrong.

5. Try rolling your clothes for more space
This might be one of the simplest travel hacks out there, but this is very effective and necessary when it comes to packing. Because of this hack, you are able to pack more clothes as rolling all your clothes could really create more space in your luggage. Besides saving you a ton of space, this hack could stop your clothes from having creases and wrinkles. On top of everything, this hack is brilliant and life-changing.

6. Always remember to mark your baggage as fragile
This travel hack is a great way to make sure that your baggage is handled properly and correctly. Additionally, since you have marked your baggage as fragile, your baggage will be placed at the top out of all bagages in the storage compartment of the plane. And because of this, your baggage will be one of the first baggage to be released. Meaning, you do not have to wait for a long time for your baggage to come out. This is clearly an amazing hack that will save you time.

7. Only go to local restaurants
Always remember to just go to a local restaurant and eat local foods. Go to the places where local people usually go to eat. The reason behind this is as you got closer to the tourist area or a place that is close to a tourist attraction, you’ll be paying for more expensive food. This is not worth it as the food that you’ll be eating is most likely to be bad or maybe nothing special, and it is not the local cuisine. This is why you should only go to local restaurants that are famous among the locals. Going to the local restaurants and trying local cuisine will help you save a lot of money and allow you to taste different and new flavourful meals. You will be filled with satisfaction as you have tasted the delicacy of that place.

How to End Your Child’s Obsession with Junk Food?

The brightly colored packet of chips, bottles of cola, instant noodles, chocolates are the first things children get attracted to whenever you step out of the house. Every mall, supermarket and even the smallest of shops in the remotest of places around us carry junk food in their stores.

To add to the package, TV commercials and peer pressure increase the attraction to junk food. As per the best nutritionist in Delhi, to ease our burden of having to handle cranky children or ease of availability, sometimes we too give in to buying them this unhealthy food. Slowly this becomes a habit and the children cannot do without junk food.

What is junk food by the way???

Junk food is what is described as deep-fried, processed or packaged food, loaded with additives and preservatives which have low nutritional value. These are not only addictive but also cause harm to our bodies. Not only chips and colas, but any kind of refined food which does not provide proper nutrients like protein, vitamins, and minerals are not healthy. Some food which we seem to buy fresh is also not as healthy, therefore food choices are important.

For example- Pizza, children love eating pizza, especially cheese pizza. It is majorly dough made of refined flour which is plain starch. It is layered with tomato sauce which if not prepared fresh may contain preservatives. Then it is loaded with cheese which is just a dollop of pure fat. With no vegetable added to it and just fat, the child is eating empty calories with nothing nutritious for the body to absorb.

How can we change the food preference?

Foods such as burgers, pizzas, chaat or bakery items, if not chosen wisely can fall in the junk food category. In a few words, choosing the right food wisely will make all the difference. Any junk food can be turned into healthy food with a little conscious effort and planning.

Firstly, initiating healthy eating from childhood creates a big impact on the child. If the child is fed on fresh food in early childhood, they develop a taste for these and don’t turn over to other fancy foods. Similarly, if we start giving them store brought foods from the start, they will not develop a liking to fresh foods and will depend mostly on store brought items to fend their hunger.

Young children mimic adults. This is another source where they learn to eat unhealthily. If we as adults eat unhealthily and expect our children to eat healthily, this will not happen. Children love to eat what they see on our plates, so it is a good decision to set the right examples for our child by filling our plates with the right kind of food.

Educating the child about the benefits of eating fresh if the child is a little grown-up also helps. We can list the benefits and show them why they should choose fresh food over junk food. We can also teach them to portion food in such a way that they can enjoy their favorite food but with healthier choices.

Another way children get junk food is a gift/bribe. In order to get them to finish their chores, we reward them with chocolates or chips which is not right. Rewarding them with extra playtime or their favorite hobby is a better option. Requesting family members to not give children any junk food as gifts will also make a big difference.

We usually tend to buy junk food when we are hungry. Our grocery list does not necessarily have any junk items present in it, but we tend to buy them if we are hungry. So, the trick to avoid this is to do grocery shopping after eating food. That way, there will be very little or no junk food present at home and children will start eating fruits or vegetables to curb their hunger.

How to substitute healthy food with unhealthy ones?

People have a very wrong perception of healthy food. For them, eating healthy simply means forgoing their favorite food and eating flavorless fruits and vegetables. Although this thought is slowly changing, it is important to educate them on why this change is necessary. Small changes in food choices today can make a healthy tomorrow.

Children are fussy eaters. They eat a very limited variety of food and there is very little scope to feed them the right food if they dislike it. Force-feeding is not helpful and an empty stomach is not what we would like to see. This is when we give in to what they want to eat.

Like mentioned earlier, introducing fresh foods is the initial approach. But, if the child is already used to eating a lot of unhealthy food, slow withdrawing and targeting towards eating healthy should be the main motto. Small changes can make a permanent effect. Some changes we can make are:

These are a few changes we can make to the junk food routine of children. Masking food to build their favorite food and substituting some foods can help feed them healthy without the hassle. Big and sudden changes are reversible but a small and slow approach will sustain this good habit for a long time. Remember, “A healthy mind stays in a Healthy Body”, therefore “Eat Healthy and Stay Healthy”!!!

Try These 7 Mental Health Habits On This World Health Day

In today’s world, stress and depression have become an inevitable factor of every workaholic’s life. As a result, lots of people are ailing from the degradation of mental health. So for making people aware of this fact, WHO had declared 7th April as World Health Day and every year this day is celebrated as a global health awareness day.

The objective of this day is to make people learn how to keep their minds healthy and get habituated with good mental health habits. Here are a few tips for having beneficial mental health habits:

Maintain a balanced diet to stay fitter:

It is an obvious thing and is known to all that a healthy diet can lead a better and fitter life. So a balanced diet can also regulate your body functions as well as brain functions effectively that can relieve you from stress. For better results, you can even refer a dietician and follow the diet chart given by him/ her.

Being one of the best mental health habits, it also serves as the best controller of any physical ailments. Apart from healthy eating, having your meals in restricted time periods is also an important aspect of having a healthier life.

Work out on a regular basis to boost up your energy:

Regular exercise always promotes a healthy mind. High-intensity cardio exercises for even about half an hour can release powerful endorphins that soothe the mind and alleviate the dullness in the mood. Exercising also fight against anxiety and depression and palliate it.

Apart from cardio, long-term low-intensity exercises will also produce neurotrophic proteins that improve the functions of the brain. Rising up and off to bed early, are also important health habits for the mind. It will enhance proper brain functions and a good mood.

Sleep well to feel fresh and energetic every day:

Many people think that sleeplessness is a symptom of mental illness. But recent researches say that the reverse thing happens actually. Few hours of sleep causes anxiousness and poor mental health. That’s why deep sleep is extremely important for maintaining a healthy mind.

Now to have a sound sleep, you have to do certain things like using your own bedroom, keeping a sleepy atmosphere, making the room cool and dark enough to get the required level of sleep and also curtailing the use of electronic devices as much possible.

Laugh at your fullest to make the mental hazards bite the dust:

Many psychologists and therapists suggest their patients have a laughter therapy because laughter is the best medicine to all mental disturbances. You can overcome the suffering of anxiety and depression by laughing regularly. Like exercises, laughing can also release endorphins in our body, which can relieve us from anxieties and make our mood better.

Hanging out with people, cracking jokes and laughing on them can create stronger bonds with people. You can do many things to laugh like doing things that make you happy and can have fun, go to a comedy club, watch comedy shows, movies, etc.

Travel and enjoy the beauty of this world:

Travelling has a lot of advantages, and you will find it difficult to avoid them because these are important to be fulfilled in your life. There are many people in this world who travel every year to meet the main aim of World Health Day.

Bonding with nature is a crucial requirement of every individual to live a healthy life, and the best way to meet the nature is to go out on adventure trips now and then. Travelling will assuage the stress and anxiety of your mind.

Be a proficient stress buster:

To defeat stress and depression, you have to live an austere life. Firstly, you have to reduce your presence on social media, i.e., stop being in front of the screens before going to sleep. For normal functions of the body and for an active brain, you need to keep your cells and nerves hydrated.

So make a regular habit of drinking water. Another way of reducing stress is pet ownership. Even you can do meditation, yoga, and dance apart from exercise. All play a chief role in keeping your mental health strong.

Get professional advice for an improved result:

If you want, you can even consult a doctor for proper medication and mental health habits. In many cases, it is found that people find it difficult to deal with their mental conditions for which proper treatments are necessary.

If no proper treatment or remedies are applied to these problems in time, it may lead to serious health problems. So, proper guidance is a ‘must-do’ thing.

Conclusion:

Everyone wants a healthier and happier life. But to build up a prosperous career and to earn huge amount of money is not enough. You will be happy only if your mental health is good. The above-mentioned health habits can make you free of any mood problems, and you will be able to live your life freely.

Top 5 Benefits of SEO for Attorneys

Traditionally most attorneys would advertise for their services using a door to door approaches. Tools like newspaper ads and billboards are one of the main ways that an attorney can market their legal services.

However, traditionally attorneys and law firms have been unaware of the massive impact that online advertising has on their revenue. Using Search Engine Optimization or best seo for law firms, digital marketing allows law firms to be easily noticed online. SEO is fundamentally essential for digital marketing of firms as it will enable your business to be seen online. Moreover using targeted ads, you can direct the web traffic towards a client base that will need your services. SEO is a more stable form of advertisement, giving your business a steady increase in leads over time compared to short bursts of activity over a few weeks.

What is SEO, and why is it better than the targeted advertisement?

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of the traffic through your website using organic search results. What does this mean?

Quality of Traffic:

The internet can attract people from all over the world to your site. However, all those clicks do not mean anything to you if none of the people visiting your firm’s website is interested in an attorney. SEO helps you get the right clients and ensures that your law firm marketing services reach the people who are in search of them

Quantity:

Once you’ve locked in on your targeted demographic, the next step is to increase the number of visitors that your site gets.
Organic Search Results:
Organic results are those where you don’t have to pay a search engine for every time that someone clicks on your links to use your website. It is the links that aren’t advertised for.

Are you aware that 96% of people use the internet to get an attorney? People nowadays barely use yellow pages or remember giant billboard numbers when they rush through their commute every day. The internet is fast, informative and reliable, and that is why people rely on it more. Another reason why such a high percentage of people choose to use the internet is that most of the reviews that you find online are organic, and this will help you select the right lawyer for your job.

5 Benefits of SEO for Attorneys:

1. Helps you get Targeted web Traffic:

Most of the time, when people use a search engine, they know what they are in search of. By using particular keywords in searches, your firm can identify what users are looking for law services and what users aren’t. This helps your business to garner traffic that is more likely to use your services.

2. Helps Establish your Brand and Market Position:

Every time a user Googles an attorney they are bound to be flooded with a variety of different law firms. However, if your firm uses the right SEO services for lawyers, then every single time that a client googles for example, ‘divorce attorney’ or ‘tax attorney’ your name will be the first result on the search (or at least among the top 3). This will create the idea in the client’s mind that your firm is incredibly reliable and successful. In case your competition doesn’t use similar law firm marketing services, this will give you a massive advantage.

3. Better Return on Investment:

Successful businesses are all built by utilizing the capital available to you with the best efficiency. SEO efforts, when applied effectively, can boost your revenue, effortlessly putting you ahead of your competition without spending time or money on your efforts. The results of SEO might not be apparent right from the start, and you might not be getting all the right clients right away, but by following SEO best practices, the clients will come with time.

4. Helps Improve Firm Credibility through Online Reviews:

Search Engines like google have built-in review systems that allow clients to offer their reviews on your firm. This is why online reviews are critical to the SEO of a firm’s website. Having a sound feedback system is crucial since it shows potential customers that other people have used your site and recommend your services.

In case someone doesn’t have anything positive to say about your firm, quick responses to their complaints will put you in a good light and can show that even though you might have gotten things wrong, you are willing to improve your services.

5. Lesser Management of Site required:

Once your website is SEO optimized, your firm will not have to spend as much time on a targeted advertisement and paid ads. Through web consultants, you can keep updating your firm’s site to stay relevant. The consultant itself can handle things like blog posts and social media marketing. Therefore by spending money on SEO and web consultants, your valuable time is no longer directed away from the firm.

How to Find Guest Blogging Opportunities?

Gone are the days when a product or idea was easily promoted and accepted by the target audience without any reproof. Now, everything marketed is put through a baptism by fire before putting it up for the audience’s consumption.

In the current age of technology and instant gratification, content is the king, and content developers hold the reins that control a product/idea’s reception. With people finding time to be a constraint, prefer to find and consume relevant content that is concise and organized as opposed to elaborate write-ups.

This is where blogs and bloggers come into the picture. Bloggers often create their space on the web and feed content that they feel is relevant for that space.

However, the traffic entering such a site may be limited due to a lack of exposure or irrelevant content.

Blogs and bloggers?
A blog is generally a small site or a weblog that is created by an individual or a small group of persons who wish to put out informal content on to the web. These sites are usually informal in terms of writing style, and content they carry is determined by their creators. Bloggers are the individuals who blog or write posts that are uploaded on the blogs.

Why opt for guest blogging?

Bloggers choose to guest blog for 5 main reasons. They are
To enhance the viewership of his/her blog.
To enhance the guest blogger’s personal brand.
To highlight credible and useful content.
To build relationships with other contemporaries in the blogging space.
To earn an income.

All reasons that lead a blogger to opt for guest blogging are seen to be lucrative and worth the effort; however, to start off as a guest blogger by gaining suitable opportunities can be very challenging. This article will discuss the different ways to find opportunities and also the steps that will help a blogger seal the guest blogging opportunities thus found.

Ways to find guest blogging opportunities

Social media:
Among the many ways to find guest blogging opportunities, social networking has proved itself to be the most effective.
Social media search: The best social networking method to find said opportunities is to search specific keywords on a social media search engine to fetch desired results. The keywords can be blogs for us, write for us, guest posts, and the like.

Facebook search: Facebook is a mini world wide web in itself. It has individual contacts in addition to FB forums, FB pages, FB communities, and FB groups, that can help guest blogging aspirants associate with other bloggers in order to find the said opportunities. Facebook is an informal social media platform where aspirants can pitch their proposals without any inhibitions. This is also a great place to find openings put up by bloggers who wish to utilize the services of a guest blogger. Either way, Facebook is a great place to network and gain desired results.

Twitter search: Aspirants can use Twitter’s search feature to comb out guest blogging opportunities as A-list bloggers use Twitter to alert followers when new content is uploaded on their blogs. Using the above-mentioned keywords in Twitter’s search box will fetch results that can be pursued.

Reach out: Bloggers are usually part of a circle(s) or group(s) of writers on social media platforms such as Facebook and Twitter. One of the best ways to find guest blogging opportunities is to get in touch with social media contacts to seek the same.
Business networking platforms: Professional networking sites are as effective in finding said opportunities, if not more. Sites like LinkedIn, Simply Hired, Glassdoor, Indeed, and Xing, among others, have professionals who can be contacted to seek guest blogging opportunities. Jobs are also posted on such sites for aspirants to pursue.

Search for opportunities:
Search engines such as Google can be used to find guest blogging opportunities across the World Wide Web. The keywords mentioned above can be used to search on the search engines.

Leverage forums and communities:
Forums and communities formed by bloggers or aspirant’s area of interest is a good place to find guest blogging opportunities. Each blogger has an area of interest or a niche that stands out on their blog. Following groups that are keen about such topics can give the aspirant a chance to pitch for opportunity or can find one posted by a member.

Make most of Directories:
There are various blogger directories such as Blogged, Blog Catalog, Bigger Blogs, Blogflux, Technorati, and Alltop, which will give aspirants a great idea about the topics that are trending currently. Also, popular blogs that are categorized as A-listers can be contacted personally to check for guest blogging opportunities.

Leverage the power of interaction:
Aspirants can find blogs that offer guest blogging opportunities and can leave comments in the posts uploaded by such blogs. Also, aspirants can ask and respond to questions posted in the comments section showcasing his/her knowledge and writing skills on topics of interest. Additionally, bloggers can also leave links to their blogs towards the end of high-quality value-adding interaction, so as to redirect the traffic to his/her blog while gaining the attention of the A-list blogger.

Tech tools:
Aspirants can also make use of technological tools that can help them find opportunities, pitch for such an opportunity, as well as make their proposal stand out in a clutter. Tools such as BuzzStream Prospecting Module, Guest Crew, Guestr, and MyBlogGuest, among others, can be leveraged by aspirants to achieve their objective of bagging a guest blogging opportunity.

Learn from other guest bloggers:
It is a discreet move for aspirants to make a list of successful guest bloggers and learn from their strategies and experiences. Different guest bloggers follow different methods to gain opportunities to collaborate with other bloggers. Making a list of the guest bloggers itself will give the aspirants a list of opportunity providers as a by-product. These can be put together and worked on to gain insights that will eventually transform into desired opportunities.

In addition to following the above-stated steps, the aspirant must also focus on making his/her blog a valuable resource that the A-list blogger would want to associate with. If the aspirant succeeds in finding a guest blogging opportunity and fails to curate his/her own blog as a sales pitch collateral, all the other efforts will be rendered worthless.

The blog that needs to be pitched to the A-list blogger must be organized and structured in addition to being visually appealing upon the first view. The content must be aligned to strike a chord with the reviewers so as to make the pitch a feat. Before approaching the blogger to seek guest blogging opportunities, the aspirant must first make a list of A-list bloggers whose blog content must be serviceable by him/her. The inability to create a feasible list will only result in rejected proposals, which can be quite demotivating if it continues for a prolonged period of time.

How to prepare a proposal to be pitched to the guest blogging opportunity providers?

Once the guest blogging aspirants have a list of opportunity providers, they need to prepare an irresistible sales pitch to seal the deal at hand. Here are a few steps that can be followed to ensure success.

Aspirants must find rules and guidelines that the A-list bloggers may have put up for guest bloggers to follow.

The guest bloggers should share the blog content after they get a go-ahead from the opportunity provider. In some instances, popular blogs call for guest bloggers to share posts on specified topics. After a pool of posts is collected, the opportunity providers screen-out the best and upload it as a guest post on their blogs. It is important for aspirants to understand the dynamics of the blogging space to get this equation right.

Bloggers must ensure that their interaction with the opportunity provider is personalized and yet carries a tinge of professionalism in it. This interaction will determine if the opportunity provider will take the proposal through or not.

Aspirants must ensure that he/she shares the post idea clearly to the opportunity provider, which will help the latter in decision making.

Aspirants must ensure that the guest post content is more than what the blogger anticipates and must make sure to attach any plug-ins that may make the post stand out in the clutter of posts that the editor would have received.

Getting started off as a guest blogger can be a challenge. However, once the first guest blog is published, it tends to pave the way for further opportunities. Doing the groundwork to get the opportunity and following through by publishing a successful guest blog will help the guest blogger derive all the benefits that are mentioned earlier in the article.

Author Bio :- Rahul Som is a CEO and co-founder of Hopinfirst, one of the top Mobile App development Company which provide best iPhone app development and Android app development Services. Rahul is passionate about Startups, Technology and management and blogs frequently on the topics.

Guide to Choose the Best Project Management system for Your Business

The industry of project management software has boomed in the last couple of years as more and more companies are looking for an efficient, collaborative way to integrate their business processes. The best project management software ensures all the teams working on a project are on the same page and share the same vision and ideology.

Most businesses still rely on conventional processes like Excel, Google Sheets, and Gantt Charts to track the progress of their projects. They might work fine for a few simple tasks, but as your company grows and projects become more complex, you will need a robust, dedicated project management software to cater to your requirements.

Here is a comprehensive guide to choosing the best project management software for small businesses.

Team collaboration
A project management software should collaborate with in-house, external, distributed, and remote team members to establish seamless communication. It should offer a virtual workplace that encourages collaborative work streams and project planning. Some communication tools you should look for in the system are real-time messaging applications, along with support for conversation threads, like comments, tags, feedback, attachments, and more.

In addition, look for project calendars that are synced, shared, and managed with personal calendars.

A project management software should further consist of task lists and deadline reminders to help team members with keeping their commitments. Lastly, it should share centralized data, contacts, and documents, which enable scheduling online meetings in a virtual workplace. And, all of these features should be accessible on any device.

Task management
Pick a project management system that can automatically list, prioritize, and assign tasks based on dependencies and deadlines. The task lists should be continually organized, tracked, and updated, with the status being visible to all teams. Plus, the software should provide a clear visual of tasks that are planned, ongoing, and overdue.

Personalized task management is another feature to consider, which helps individual members finish their jobs efficiently. If you deal with multiple projects at one time, look for a system that also enables you to execute several projects on time, budget, and quality. Also, look for a project management software that sends automated notifications about tasks and deadlines.

Planning and scheduling
Project management software should help you set goals and roadmaps. It should enable you to create virtual project teams with members that are geographically dispersed. Select a system that allows you to define and manage project requirements, along with scheduling task duration, deadlines, and milestones.

Visualization of the project schedule, dependencies, and tasks with online Gannt charts is another feature to look for. Lastly, it should provide multiple project templates to help you build roadmaps for long-term work strategies.

Workload and resource management
The best project management software should provide you with an overview of existing and scheduled work commitments across projects and teams. Assigning team members, work & balance workloads, and allocating resources based on capacity and availability is one of the features to look for.

Also, the system should enable you to see who is working on which project, who is overloaded, who is not working, and who is or is not available. Pick a project management system that helps you track budget, cost to date, and expected outcome per project, along with managing, planning, and scheduling resources by usage costs.

Monitoring and reporting
Monitoring and reporting are some of the essential features to have while choosing a project management system. It should provide you with an overview to track and monitor the performance of all projects, along with dashboards that display instant progress, status, and performance of the projects. Visual metrics is another useful tool that can show real-time updates on performance with the help of charts, graphs, and timelines.

You should be able to view team progress and performance and track projects with respect to work that is ongoing, due, or upcoming. Furthermore, it should offer centralized data to track, report, and analyze projects and performance.

Document Management
Document control is one of the must-have tools in project management software as it makes finding and sharing files easy and hassle-free. This tool enables team members to drag, drop, and upload files to let others preview and collaborate on the progress. It also allows you to lock files to prevent overwriting or unauthorized access.

Another document management feature to look out for in a project management system is secure file sharing. The software should allow team members to share files among all team members, from all kinds of devices, and within all collaboration and project management functions, thereby keeping everyone updated with the change tracking and version control.

Lastly, the system should have a document repository that provides a central library for attachments and uploads, thus, helping you manage and store files in an organized and accessible manner.

Enterprise-class Solution
If all the above points are checked, you should see if a project management software is analogous to the industry standards or not. For starters, it should have a trusted service for cloud-based project management, along with having an ISO-certified system for information security management.

You should invest in a system that provides the highest standards of data availability, confidentiality, and integrity. The vendor should host and readily update and maintain the system. Also, it should have a proven track record of 100 percent uptime. And, it should have an easy-to-use interface with scope for customization and personalization.

Final word
Choosing the best project management software for your business can get complicated if you don’t know what your exact business objectives are. What works for others might not work for you; therefore, list down your requirements and find a solution that meets them. Consider the factors discussed above for a seamless selection of a project management system.

What Is VoIP & How Does VoIP Work?

Initial Models
Samuel F.B. Morse declared an innovation during the 1840s, that would transform the method people communicated: the telegraph. Morse established a code that could be utilized to transfer messages over immense physical spaces by making use of a series of electromagnetic impulses over a single wire.

Despite the fact this development was critical, it wouldn’t have been long until it turned out to be essentially improved. Alexander Graham Bell stepped in during the 1870s. He observed the downside of his system; with a telegraph, every message was required to be hand-delivered and analyzed through particular stations (and just a single message could go through at a time).

In this case, Bell collaborated with Thomas A. Watson. They together built up a model for an archaic telephone that conveyed sound waves over a distance by means of vibrating magnetic plates. This triggered the commencement of cutting-edge communications for the entire world.

In moderation, methods of communication progressed incredibly. In this case, Motorola placed mobile phone call for the first time in 1973. From that point forward, cellular towers and satellite technology progressed, resulting in a quick increment in the spread of communication methods. Besides, with the advancement and expansion of the internet, communication technology would definitely change communication methods in the form of complete telecom solutions.

The Transformation of Communication
For a considerable length of time, organizations kept on using the office desktop phones that were accessible to them. In this case, this resulted in restricted business communication to whatever was best and reasonable at that point. Due to the induction of the internet as a fundamental piece of business, additional opportunities took place.

When VoIP was introduced, it was not immediately accepted. Before the 2000s, VoIP was perceived by most organizations as a costly and gimmicky in terms of communication alternative. That was the time when setting up a VoIP system intended for office phones would have been an incredibly costly alternative. Though, this hatred was for a brief period of time.

The infrastructure of the internet transformed all through the world by 2003. Soon after, it was reasonable to utilize VoIP in light of the fact that there was bandwidth to save. VoIP changed its impression from being an unusual idea to an incredible method to communicate successfully for businesses. Consequently, the transformation allowed people to make calls while browsing the internet and clearer in quality.

Eventually, VoIP has transformed the manner in which we do business. It has reduced expenses, provided upgraded dependability and permitted organizations to communicate with customers in regularly developing methods. In light of the fact that VoIP lets both voice and multimedia to be delivered by means of the internet, it has finally changed the manner in which we communicate.

How Does VoIP Work?
VoIP (voice over internet protocol) changes an analog signal into a digital signal and conveys it through the internet. You can think this way, your telephone service utilizing internet lines in place of conventional telephone lines. You either get an IP phone or a computer-based system through business telecom solutions providers.

In the case of IP phone, it has complete features contrasted with a hard phone, except for the fact that it is linked with Wi-Fi or Ethernet. In the case of a computer-based system, it utilizes available software to make or receive calls. VoIP services are extremely competent in light of the fact that the network packet changes data; consequently, making the exchange a quicker procedure.

How Has VoIP Changed the Manner in Which Businesses Communicate?

There are numerous reasons why VoIP services are superior to conventional phones.

Portable
By making use of broadband connection anyplace you want, you can make calls with the help of VoIP. This is particularly significant for organizations with mobile or remote staff. Workers do not need to be fastened to their desks to make calls from a specific number. Those workers have an option to utilize a similar telephone number over the world through VoIP phone service.

Manage Business Costs with The Help of VoIP
This is maybe the major effect felt by organizations after they adopt VoIP. There are various elements that go into making VoIP fundamentally less expensive contrasted with conventional landlines, including lower rates for local and international calls. Moreover, representatives can make use of free calls within the organization irrespective of their location.

In addition to the fact that businesses can lessen their monthly expenditures intended for voice communication, however, they likewise have an option to oversee precisely the features they receive. Businesses have an opportunity to assess monthly costs precisely and arrange cash flows in an appropriate manner by means of a monthly subscription model provided by VoIP service providers.

Organizations don’t need to stress over unexpected spikes when it comes to call charges or to pay for hardware/features that they do not need anymore. With the help of VoIP, businesses do not need to bound to yearly contracts that advantage the vendor more.

Improved Dependability
In the beginning, the voice quality was in doubt in the case of using voice over IP. The potential issues took place due to lower clarity and occasional delays. Though, due to the advancement in infrastructure, those issues have now been eliminated with the improvement in broadband and the extra bandwidth. For those organizations who need extra bandwidth, it is currently conceivable to relocate your VoIP to the cloud, which provides you improved dependability, extra storage and expanded connectivity.

Less Equipment Required
The VoIP technology has made it possible to host it in the cloud; as a result, it requires less hardware. At the time of utilizing a VoIP service, the entire data of an organization travels through a single network.

Simple Communication Procedure
At the time of utilizing VoIP service, communication turns out to be increasingly straightforward and simpler. Organizations can concentrate on ensuring that all partners are well informed, particularly the clients.

What’s Next for Business VoIP?
Despite the fact that the name “VoIP” possibly will be somewhat outdated in the present environment, the innovation itself is becoming progressively imaginative and energizing. The ascent of new advancements in the marketplace will keep on significantly affecting the way that we experience and characterize VoIP going ahead.

For example, the fifth-generation for mobile communication is expected to bring extremely fast internet into the standard for the present mobile specialists. Consequently, it will turn out to be simpler for organizations having scattered workers to get to the optimum level of connection and bandwidth they require intended for great voice and video quality while on the go.

On the other hand, AI (artificial intelligence) could change the manner that we consider VoIP, with smart connections refining the connections that we make on a regular basis. These days, entrepreneurs have an opportunity to launch and deal with their business calls by utilizing voice command with a smart assistant, instead of setting up and utilizing intricate equipment.

These days, VoIP definitely provides advanced business telecom solutions contrasted with other straightforward solutions. It was formerly used for lessening the expense of cross-country calls. As time goes by, the meaning of VoIP is probably going to keep changing, influenced by the ever-advancing nature of communication technology.

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