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Understanding the Value of Email in Marketing

Originally devised as a fast means of communication, email has grown to become the most widely used service, incorporating a number of purposes outreaching simple communication by far. Albeit many new apps have taken over some of the original purposes of the email, the service still serves as an efficient way of advertising.

Email marketing is, among other things,the cheapest way of advertising with the potential to generate up to 4400% in ROI. The fact that nearly 95% of adults worldwide use email services on a daily basis only goes to show the growing potential of e-advertising.

However, creating stellar marketing campaigns is far from being an easy task, with multiple factors to be taken into account. One of the most important issue that should not be avoided is – optimizing for mobile device.

Did you know that:

– 53% of emails are accessed on mobile devices

– 23% of people who open emails on mobile phones read them at least one more time

– 70% of mobile phone users re-read emails

– 75% of Gmail users access emails via mobile devices

– The majority of subscriptions take place on mobile devices

– One third of all CTRs take place on mobile devices?

The figures are, perhaps, not that surprising, given that most people nowadays perform various tasks on the go due to the hectic lifestyle everyone faces. Another important insight in that regard shows that people spend 5.4 hours a day on average checking incoming emails.

Email Campaign Optimization

Now that we know that a good email campaign must be mobile optimized, it’s time to consider other important feats. Let’s use some more stats to determine the next steps:

– Segmented and targeted campaigns generate 77% of overall ROI

– 50% of small and medium size businesses use marketing automation software

– Revenue per email has been rising since 2010

– The average order value per email is approximately three times higher compared to social media offers

The key to long-turn gains lies in targeting, but that, in itself, is not sufficient for long-term success. The reason is simple: no matter how great a campaign, if it doesn’t get delivered to customers’ inbox or if it isn’t read, all the efforts will be wasted.

To make certain a message gets delivered, choose a trusted email service provider, test-send all emails, and avoid spam trigger words (check the CAN-SPAM Act for that).

When test sending a message, make certain to access it on multiple devices and in all of the most popular browsers.

The Benefits of a Desktop Email Client Over a Web-Based Client

Email Campaign Personalization

The key to keeping customers in the long run lies in a personalized approach. People like to feel special – nothing wrong with that.

In the context of email marketing, the practice translates into addressing customers on the first name basis (you’ll get this info from the subscription form) and providing continual customer support. Make certain to include contact information in every email you send and respond to customers’ questions and complaints via all available channels (email, phone, social media, etc.).

A little trick would be to send shopping cart reminders and cart abandonment emails. Albeit the practice is obviously an attempt at additional income, it also shows that you care about your customers. Because most cart abandonments happen due to technical issues, it is also advisable to ask the customer what went wrong.

In that way, you will show that you care. Any potential technical issues reported should be dealt with accordingly.

Following up from there, you may also choose to send product recommendations. Use customers’ purchase history and to determine the type of products they might be interested in. More subtle methods deriving from this practice may include special offers for selected projects. The options are limitless, as long as you use insights to determine the best approach.

What Content to Send?

The fact that quality content is the single most important factor in making a business successful, surpassing even the SEO efforts, must be observed when determining the type of content to be featured in a marketing campaign.

Coupled with customers’ wishes, this approach renders the best results by far. Namely, even if the content is superb, if the customer isn’t interested in the offer, your efforts will go to waste.

The examples of emails most customers look forward to receiving include welcome messages, order status messages, order arrival messages and newsletters, provided that they are clear and deliver on their promise. Sometimes you can use these apps for your employees too, not only for Marketing. Or Marketing for your employees with an employee aps or so called mitarbeiter app in German.

Finally, the timing and frequency of the campaign are of critical importance. If you run an international brand (e.g., an online shop with worldwide delivery), make sure to mind the time zones. In addition, don’t shy away from sending different offers to different customers. Contrary to popular belief, not everyone is interested in cheap offers. Wealthier clientele will expect VIP offers, so always make an effort to get to know your audience.

Last but not least, keep in mind that target audiences may change over time. To ensure that your email marketing campaigns are continually successful, perform analyses on a regular basis and listen to customers’ feedback. Knowing the expectations of your customers is, in short, the key in running a successful email marketing campaigns.

4 Amazing Things About Christmas That Make Everybody Happy

One of the best things everyone realizes when they are growing up is the festivals and their celebration. As India is a multicolor nation, all festivals and traditions are celebrated with lots of fun and enthusiasm. There are many festivals which are celebrated in India. And, some most popular are Diwali, Eid, Holi. Still, you may be amazed to know that India is home to a significant population of Christians community, who, along with the rest of the nation, celebrate Christmas with their customs and beliefs.

Christmas is the wonderful time of the year, and there are so many things that happen around everywhere that make it special and magical. From the Christmas tree and Christmas gifts to the delicious meal, there are many awesome things about this festivity. Christmas is the festival of the light, tree, and cheer that gives joy and good spirit all over. There is the best time to have some joyous moments with friends and family.

Here are some best things about Christmas that make it a memorable time of the year

Color and lights of the Christmas

Christmas is all about colors. All local stores, markets, and malls are wrapped in red and green sparkling strings, lights, paper streamers, flowers. Lights are one of the noticeable things about Christmas. Like all other Indian festivals which are always celebrated with lights and color, this festival is no exception. Churches are decorated with beautiful lights, and special lights shows are organized during the night.

People generally put up a Christmas tree, children wrap their tree with the cotton wool that imitates like a tree is covered with snow. Loads of ornaments, decorations, items, and stars are everywhere. People decorate their houses and from inside and out and welcome their friends, neighbors, and family for the Christmas dinner.

Christmas Food and Dessert

Preparation for the Christmas meals starts early. Christmas sweets originated from Goa, and from there it spread across the rest of the country. Traditionally known as the “kuswar,” the sweets have a big range of flavors and types. The Christmas cake such as the very famous Plumm cake, fruitcake, strawberry cake, red velvet cake, and many others are famous for this festival. Apart from “kuswar,” “newrio,” and “banana chips” are also prepared in the homes. Preparing all these things is a family affair that all women prepare when there is a family gets together. It is an exciting time of the year for kids as Christmas gifts are given to them and also allowed to stay up late with their cousins and friends.

Christmas Eve

At the time of Christmas, there is fun and excitement all around. All the preparations are done a week ago. Christmas dinner is prepared well in time to enjoy celebratory events. The items required to make a cake are collected for the Christmas eve. Dresses are made ready beforehand. One of the best parts of this festival is the Mid-night mass. Churches start their tradition with carol singing, after which Christmas mass is held. Later after visiting the church, people meet their friends and family to share sweets, cakes, and meals. People in India hang out a big paper lantern of the shape of the star on the top of there houses, which symbolizes the star of the Bethlehem!

People during the Holiday season like to go on the Christmas carol singing with their neighbors about a week ago. Christmas tree is also famous as the Christmas cake. And there are also other local sweets which are eaten on Christmas eve.

The Christmas Crib

Another important tradition is to prepare the Christmas crib. Everyone plan and design their Christmas crib for the friendly competition between people, as well as churches in order to decide who has created the best design and which one is the most elaborated. Generally, kids are more interested in making a crib.

So, this is a special festival that is celebrated with Santa Claus and traditions. Everyone is happy and has a special place in their hearts for Christmas. After all, it’s the occasion when you can spend quality time with your friends and family. And one cannot deny the happiness love and enjoyment of this joyous time of the year!

PLANNING A WEEKEND VISIT TO LA CROSSE, WISCONSIN

Located between the banks of the Mississippi River and a mountainous range, La Crosse is the hometown of three well-known institutions of higher education in Wisconsin: University of Wisconsin – La Crosse, Viterbo University and Western Technical College. From this college city, considered the largest on Wisconsin’s western border, it is possible to enjoy spectacular views of the second-longest river in North America.

La Crosse was named after a game played by Native Americans with sticks that resembled a bishop’s crozier. Its French name, which means ‘the cross’, was given in the 17th century by French fur traders who came across the city while traveling along the Mississippi River.

Although this extensive city is often overlooked as just a college town, many also travel to this waterside city for business as it considered by many a local medical and technology hub. The Radisson Hotel La Crosse‘s downtown location next to Riverside Park is a convenient and handicapped-accessible accommodation that overlooks the Mississippi River and is a handy location when visiting La Crosse to tour the colleges/universities in the area. During holiday seasons like Christmas, La Crosse’s Riverside Park lights up with a 140-foot Christmas tree in celebration of the season and the park hosts a live nativity scene.

While staying in the heart of downtown La Crosse, there are a couple of historical and cultural sites worth visiting. There is Riverside Museum, located in beautiful Riverside Park on the banks of the Mississippi River, which displays the interesting history of La Crosse County. Next, there is the Dahl Auto Museum a family-owned business that exhibits classic cars and shares the story of the automobile industry in the United States. Last, there is the Children’s Museum of La Crosse, an interactive and educational museum featuring games, exhibits, displays and much more for children of all ages.

One of the favorite spots in town for both tourists and locals alike is a beautiful natural park known for its panoramic view and for being the largest bluff in the La Crosse area. Grandad Bluff is a 590-foot cliff which features a fantastic all-around view of the city where one can spot the Mississippi River, the I-90 freeway that runs through the city and Mississippi’s neighboring states of Minnesota and Iowa.

Similarly, there are several natural areas like Grandad Bluff park that provide stunning views of the river and the mountains in La Crosse Country. Some boast a selection of recreational activities while others provide open green spaces for relaxing in the sun and enjoying some fresh air. Riverside International Friendship Gardens and Riverside Park are walking distance from the downtown area, whereas sites like Riverside Park Great River State Trail and Lake Onalaska, open to a variety of recreational activities like hiking, fishing, canoeing, etc. are on the outskirts of the city.

Because of its crossroads location along the incredibly lengthy river that runs from Minnesota’s Itasca State Park to the Gulf of Mexico, one of the first things to do when visiting La Crosse is enjoying a cruise along the river. Riverboat tour companies like La Crosse Queen offer a variety of tours for all ages at varied price ranges based on the duration of the trip and the dining options aboard. This is a great way to spend an afternoon cruising along the mighty Mississippi while feasting on a delicious meal or enjoying some live music or learning some fun trivia facts about the river.

With its Being that the Mississippi River is one of the most renowned rivers in North America and La Crosse is a historic and beautiful crossroad city between Minneapolis and Chicago for tourists, students and professionals, it has many visitors during the year.

How long should the water bottle be used?

Many use the same water bottle for long periods of time, office or home. In using the same bottle everyday, we have an idea that since we are using the bottle alone, there is no possibility of any disease. And if the mouth of the bottle is closed, the organism will not be able to enter. All wrong.

Scientists say that even if a person uses a bottle alone, he is likely to suffer from it. The bottle comes in contact with our hands and mouth while drinking water. Various diseases can be spread by the contact of hands and mouth. Therefore, if not thoroughly washed, it can spread germs.

Besides, the water bottles in which we usually drink water are made of plastic and plastic is very harmful to health. Therefore, even using plastic bottles is seriously harmful to health.

How to use plastic bottles for a long time–

On the road-side, the Berol has to come out with water immediately. And a trusty plastic bottle for him. But there are some things to keep in mind when using plastic bottles. Every time you use a plastic bottle, you should wash it thoroughly with soap in hot water. Then dry it well. However, plastic bottles can be used repeatedly.

Plastic bottles should not be used more than once, if used alone, they must be washed thoroughly in hot water to avoid infection and should never be consumed by mouth in a bottle.

According to reports from the World Bank, World Health Organization and UNICEF, about 5 percent of Bangladesh’s population has some source of water. But not all of them are drinkable Thirty percent of people are getting safe or potable water The Joint Monitoring Program of the World Health Organization, UNICEF, and the Government of Bangladesh is said to be the fifth percentile, said Mohamed Jubair Hassan, director of research, planning, and monitoring for the Development Organization for Rural Poor (DORP). He is a member of the South Asian Steering Committee on Sanitation and Water for All Even with this calculation, about 5 percent of the people are not getting enough water, However, water pollution calculates that 3% of people are safe and out of safe water.

Why Water Sources Are Not Safe

Drinking water has been calculated based on the sources considered in the reports But they are now being corrupted 7% of the country has more arsenic than acceptable levels of water For some it is like 25% again

According to a World Bank study published in October last year, e-coli bacteria are the only ones in the pipeline’s water. The same level of bacteria was found in pond water 5 percent of the tube well water was found to be harmful E-coli bacteria are responsible for inflammation of the stomach and intestines

The lack of proper sanitation facilities is also a major reason for this Only 20 percent of the sewerage pipeline in Dhaka is open, while the rest is open 5 Again, only 2% of wastewater treatment is done throughout the country The World Health Organization says the rest of the waste is mainly mixed with water Director of Programs and Policy Advocacy Md. Liaquat Ali tells Deutsche Welled, “There is only one waste treatment plant in the madness of Dhaka. That doesn’t work either So where does this waste go? Go to Burgage and mix in water. ”

Besides, the water is also inaccessible due to salinity in the coastal areas of the country During natural disasters, one third of these areas are at risk of contaminating household water. Md. Liaquat Ali said, “No matter how many calculations are now, more than 5% of the people of Bangladesh are not getting clean or safe water. Because of arsenic and other biological contamination, safe water is to be excluded from the available water. The report of the Joint Monitoring Program 20 says so. ”

Is salt water running out on earth?

We know that water on earth is sufficient But because of widespread farming, excessive water consumption and climate change, water scarcity can occur on our green planet, experts fear.

Two-thirds of the surface area is covered with seawater, even though it is less than one billion trillion liters of water. How is the water shortage on such a planet?

Most of the world’s water but not saltwater, saltwater 1 In fact, only half of the whole water is freshwater; Two-thirds of that freshwater is frozen again in Sumeru, Cumero, and several glaciers around the world. With all the liquid saltwater left, people have to carry out all the work, from drinking water to cooking, to irrigate the fields, to quench the thirst of livestock.

On the downside, it also means that water is a renewable resource that changes in cycles and that the total amount of water on our planet on Earth will remain fairly constant – that is, it will not run out. The question now is whether there will be sufficient water for all people

Drainage

According to a study by the University of Twente in the Netherlands, about 10 million people in the future may experience severe seizures for at least a month. There are already droughts and widespread water shortages in some regions of the world, such as the Horn of Africa, where millions of people suffer from hunger and disease from year to year. Meanwhile, a UN report has raised concerns that Pakistan may become dehydrated by 2021.

Climate change will make the situation worse Climate change is changing weather patterns around the world, resulting in droughts and floods in some areas. Higher temperatures can also cause drainage by draining the reservoir water Again, mismanagement of water resources can also lead to water shortages Excessive drainage reduces groundwater elevation; On the other hand, rivers and lakes, etc. are either drying up or otherwise their water is becoming inaccessible due to pollution.

Agriculture

In the areas where water is the highest, agriculture comes first About 8 percent of the world’s saltwater costs irrigation and livestock. On the one hand, as modern agriculture has reduced the use of water, on the other hand, due to increasing agricultural intensity and yield, the demand for water in some areas exceeds the local water supply – such as one-fourth of Europe’s tomato production in Spain’s tomato cultivation areas; Therefore, it is normal to have reservoir here

Fresh water in Capital of Dhaka :

Of the water that WASA supplies to the pipeline for Dhaka, 3 percent is underground, while the rest comes from aboveground sources. As a result, the groundwater level is going down Experts fear that there will be a big water crisis in Dhaka in the near future, However, Wasser plans to reduce groundwater use by 20 percent by 2021.

In the capital now there are 7 million 3 million people Of these, 25 percent live in slums They do not have a valid source of 5% water The average daily water requirement of the people in Dhaka is 6 liters but the slum dwellers only get 20 liters.

In a research report titled ‘Dhaka WASA: Challenges and Good Governance Challenges’ by Transparency International Bangladesh (TIB) on April 5, it said that 3 percent of the customers in Dhaka make the company water efficient in different ways. About 5 percent of the consumers drink water by boiling or boiling it An estimated 12 million gallons of gas is wasted every year to make it suitable for drinking water According to the report, 4 percent of consumers complained that the supplied water was refined and 5 percent of the customers smelled bad.

Talking to the city dweller, this is also true Residents of some areas, including Dhanmondi, said, “It is impossible to drink without washing the water. Sometimes it is completely inaccessible to drink There is a bad odor in the water Can’t put on face 1 The kerosene is colored like oil Using this water again, the body is itchy. “

Blockchain System is That Missing Block From Your Strategy to Secured Success

In the past couple of years, we have seen some epic technological revolutions. One of the most dynamic developments has been in mobile technology – mobile app development, specifically. Its towering importance is evident from the demand for a good mobile app development company. Besides, native, android and hybrid app development services, various crucial technologies have also gained importance over time; they further enhance its importance.

Some of the latest additions have been in the system since long but could be implemented only in recent years.

The blockchain system has been making headlines for all the deserving reasons. Its implementation has further broadened the scope of digitization and related developments. One of the major threats for a progressive digital force is cyber-crime; blockchain technology is one of the most suitable solutions in dealing with it.

Understanding Blockchain Technology in a Nut-shell

It is one of the most advanced technologies in practice today. Commonly, blockchain is a distributed, decentralized, public ledger, encrypted with invincible codes ensuring unchallenged security.

Over the years it has found several takers and evolved for the betterment of expanding millennials. If you are still not sure about why blockchain technology is being pursued by a large number of people, then keep reading.

Versatile Uses Of `Blockchain System

The blockchain system has found great acceptance with time; it’s one of the most trusted technologies in use, by several industries across the globe. The uses are versatile and hence have a wider scope of implementation.

Secured record-keeping: Today, data and its security are of paramount importance. It is thus best secured by a blockchain system. Since each block of the system is secured by a unique algorithm so it assures you uncompromised security.

Secured data-management between organizations: Besides storing data, managing the same is a real challenge, especially when cyber crime is growing exponentially. So the blockchain system is most frequently used by government organizations, financial institutions, for audit trails and other utilities for multiple industries.

Assures safe communication platforms: Your smartphone is the primary and most convenient tool for communication. However, smartphones are believed to be prone to cyber attacks. This is why the use of blockchain is more relevant; they secure digital relationships across different verticals. For instance, it can largely benefit auto governance. As the country throws its weight behind Digital India, the role of blockchain becomes more prominent in ensuring secured auto governance.

A reputed mobile app development company will evaluate the purpose of your app requirement and incorporate the blockchain system while developing it if required. So with blockchain your communications and related data become non-penetrable.

Secured financial transactions:

Globalization has gained a completely dynamic momentum with digitization, which is again aided by transformative technologies like the blockchain system. Businesses are being controlled from one corner of the world across countries. This calls for unparallel security for financial transactions. So blockchain systems are increasingly implemented in several verticals.

Features of The Blockchain System That Makes It a Favorite

It has been in practice since long but it is now that the demand for blockchain technology is soaring high. So what’s triggering this demand? Let’s have a better understanding of its features that will invariably explain to you the reasons behind its growing popularity.

It’s non-corruptible: One of the most important features behind its growing popularity is that blockchains are immutable. You must have heard experts refer to the immutability of blockchain systems; it simply means that data encrypted in the blocks cannot be changed or altered. This seals the prospects of corruption and makes it a non-corruptible technology, without a parallel.

Non-penetrable security: You may already know by now that the blockchain system is a decentralized technology. It offers a significant layer of protection and is further supported by the non-penetrable feature. We will explain this later. Coming back to its non-penetrability, data contained in every block of a blockchain is cryptographically hashed. As a result, the true nature of data is not visible. Thus, it nullifies the scope of breaking its security.

Decentralized technology: One of the key features of the blockchain system is that the network is maintained by a group of nodes and not any one person or authority. As a result, the users can directly access stored data from the web and have control over the same.

The blockchain system is much more than a trending technology. It is a transformative technology that has been actively instrumental in shaping industries for cost-effective productivity. This technology is integrated as a service in mobile apps through APIs, securing your instant communication.

Pet Friendly Cabins for North Georgia Vacations

Many individual welcome pets as part of their family. They take good care of them and let them enjoy a better lifestyle. Kids too love to play with the dogs and cats at home. Dogs are also good at parenting and keep us safe from strangers when we are outdoors. When people leave their dogs behind for family vacations, they begin to miss the pet.

It is a good idea to take it with you wherever you go. However, there may be restrictions on pet stay at some hotels but if you look online you can find a lot of good hotels and cabins where the pets are allowed to stay. Some hotels extra charges for pet stay. while at a log cabin they can stay free.

Finding Pet Friendly Cabins Near Me

Some log homes allow dogs of all breeds and sizes and also there are no restrictions to the number of dogs you want to bring. It is good to call the cabin management and ask some questions. Every place has a pet policy and learning their rules ahead of time is good.

Managers of the cabin rental can answer your questions over the phone. You can also ask them to email you the information so you can get a print out to accompany you on the trip.

Some pets have a special diet and the food may need to be refrigerated and later heated. At a hotel, this can be a hassle while at the cabin home you have a fully loaded kitchen that can be used to store, cook and serve food to all in the party.

It is a good idea to rent a cabin near a walking trail, that dogs can accompany you on hikes every day. Image credit: Pexels

The dogs are active animals that need exercise every day. If you select a cabin near a walking trail, the dogs can accompany you on hikes every day. They will give you company and keep you protected from strangers.

Many places only tolerate pets while others are truly pet-friendly. To learn more about the level of friendliness you need to log on to their website to learn more.

Cabins offer your pets a truly good experience. They can run around in the fenced yard or spend the night on the gated decks of the cabin rental. The management offers free treats, complimentary beach towels and bed besides food and water bowls.

If you stay in a hotel the pets will not enjoy the same luxuries. They are restricted to certain square footage in hotels. After you book the right cabin rental you have to make sure the pet is ready for the trip. Most dogs are used to traveling in cars and if your pet is not, then let it ride with you often.

Almost all dogs that we raise have some obedience training. They can follow simple instructions and are not agitated on a leash.

When you travel to the North Georgia Mountains the pet will have to be leashed for certain restaurants and bars. So make sure it is ready for the adventurous trip.

Find Best Animal Welcome Cabins. Image credit: Pexels

When you stay in Ellijay or Blue Ridge you can enjoy top-notch accommodations that are reasonably priced.

At the pet friendly cabins, you can have a relaxing time after keeping busy around the twin towns for the entire day. There are a lot of attractions that will keep you active all day long.

The horseback riding tours, picnics near the waterfalls, lovely hiking trails, white water sports, golfing, fishing, and the local farms will keep you busy throughout the trip.

Downtown Blue Ridge is a must stop for its quaint boutique stores. They play host to several events throughout the year. Check the events calendar before you plan the trip. The art festivals and music festivals serve as a big draw for tourists.

Spend a good time at lively bars during your holidays. These pet friendly cabins have a fully equipped kitchen that can be used for prepping, cooking and serving meals for the entire party. If you are not in the mood for cooking check out the local restaurants that serve up a large variety of cuisine that you may want to try. Make reservations for the patio or the porch and let them know your pet will be accompanying you.

Harvest on the Main and Treo Blue Ridge are the top-rated dog-friendly restaurants in Blue Ridge. Harvest on the Main offers top-quality food and is known for its friendly service. They have a heated patio and also take reservations. Your dog will be served water and will enjoy the free treats.

Treo Blue Ridge is an outdoor restaurant where your doggie can stay by your side. Enjoy steaks, fresh seafood, and pasta in the formal dining room or the patio or the cozy Cellar (a hidden gem). The service is excellent while the food is amazing. Try their signature cocktails, craft beers, and wines while you are there. On Fridays and Saturdays, they have live music.

Six Things You Should Know About Personal Brand

Most of the people are not aware of what personal branding is, it is basically the process of establishing your public image for your target audience. Your personal brand is the presentation of yourself and the best version of you. Many people think that personal brand is only meant for those who are social media influencer’s or entrepreneurs.

Why is it Important to Build a Personal Brand?

It is important for you if you want to offer your skills to people. So, in this article we will see in detail why is it important to build a personal brand. Also, it is to keep in mind that you cannot create a personal brand overnight. So, let us discuss it all in detail.

1. A personal brand allows you to show your best self

As you have some of your best skills in you. And want to make an impression in the publics’ eye. Having a personal brand can help you a lot in this manner. It allows you to showcase your best self to your target audience. So, people will better understand you and can interact with you.

So, having a personal brand is important if you have a certain skillset to show it to your audience. It helps you grow personally and professionally.

2. It helps you build trust and recognition

Trust and recognition are some of the most important things when it comes to branding. Especially if you build your personal brand. Because if people do not trust you or recognize you then they will not be able to interact with you. A personal brand allows you to easily engage with your audience.

Once your audience starts knowing you. It builds trust in them about your brand and can easily recognize you. This way they will not forget you and your brand and what you are offering to them.

3. It helps you understand your strengths and weaknesses

Having a personal brand is important as it allows you to know who you are as a person. And what services you are offering to your target audience. A personal brand helps you understand your strengths and weaknesses. And lets you work according to this.

It lets you know what are your strengths and what are your weaknesses. So, you overcome them. If you have a positive persona in your audience’s eyes. Then more and more people will engage with you.

4. You become more confident

A personal brand helps you a lot in building confidence in you. Building a personal brand is important as it infuses confidence in you. You know exactly who you are and what is your identity. If you are confident about your personality both personally and professionally. And you can easily generate more sales and likewise engage more people with you.

So, having a personal brand is important as it boosts confidence in you. Also, drive more people towards you. So, having a person is much more beneficial as you think of it.

5. Helps you establish credibility

When we think or talk about branding either in business or a person. Reliability is key. Your brand should be reliable in away. That person will not regret buying it. So, is the case with building a personal brand. If you build a personal brand it is really important for you to establish credibility.

Because no one is going to buy your service or brand if it is not trust able. So, it is super important that the brand you build has some credibility that people won’t regret buying it.

6. It enables you to convey your message to your audience

It is extremely important for you whatever you make. It has the power to convey your message to your audience and provides value to them. People like buying such products or services which value their customers and take care of them.

Having a personal brand can provide you an opportunity that you can convey your message to your target audience. If you have something to offer. Then personal branding is a great way which can help you attain more audience.

So, as discussed above some of the ways make you clear to some extent. That how much personal brand is important in achieving your goals

Conclusion

This article discussed in detail some of the reasons which explained to you in detail. The importance of building a personal brand. Building your personal brand can vary from person to person. But it has certain advantages that you can surely go for it.

If you have some skills or services to provide to your audience. Then a personal brand can help you a lot to show your best self to people. Also, it builds confidence in you. It allows you know your strengths and weaknesses. And enables you to know who exactly you are. So, having a personal brand is worth.

Common Blogger Outreach Mistakes to Avoid

Have you ever wondered why your outreach emails don’t receive the responses you expected them to?

In this article, I’m going to help you with a few tips on how to write better blogger outreach emails and point out some common reasons such emails are often ignored, deleted or marked as spam.

Also, be sure to read all the way to the bottom to swipe the 6 step blogger outreach pitch template from our friends at the outreach service, OutreachMama.

#1. It Looks Too Much Like a Template

Let’s start with the most common and most obvious mistake. I know templates are a great way of speeding up your blogger outreach campaign, especially if you’re sending out hundreds of emails.

But keep in mind that large blogs receive hundreds, if not thousands of templated emails that look the same. Even if a smaller-time blogger gets an email that is generic and is clearly templated, they probably won’t pay much attention to it and it will end up in the bin.

Personalization is the key here. I know it can be quite time-consuming, but if you want to achieve better response rates, you will need to tailor each outreach email to individual recipients, and that means more than just changing their name and company.

A common way of starting an outreach email sounds something like:

“Hey, huge fan of *insert your prospect’s blog name* here! I think your last article on *subject name* was amazing!”

Yes, it is a good start, but if you have nothing to back those words up they are pretty much empty. A good idea would be subscribing to your prospect’s emailing list and sharing their articles on your own social media profiles.

Just remember that nobody likes template emails.

#2. You Might Be Asking For Too Much

A lot of the time in outreach emails you can see lines that look like:

“Recently I wrote an article on *topic name*. Check it out and give me some feedback on it!”

Keep in mind that the person you’re trying to reach is probably busy. In fact, most people are busy, and going through emails is never really of the highest priority. Just imagine yourself in the place of your prospect. Would you care to read a random person’s article in your inbox just because they asked you to? I doubt it.

So, be brief and don’t overburden your target with tasks. A better email would look something like this:

“Here’s a link to my latest article. I think your audience would enjoy it because of *reason number one* and *reason number two*”.

If your content is of high quality, such an approach will definitely yield better results than asking for feedback. Show your prospect that you have gotten to know their resource and audience and your content is the perfect fit for it.

#3. You’re a Stranger

Outreach emails have about a 10% response rate for one reason. Most of the time they come from complete strangers. So, to get that sweet backlink you will need to get to know the person.

Of course, I’m not talking about the “have dinner together” kind of getting to know each other. Just striking up an email conversation is enough. Show interest in your prospect’s content, discuss it with them, suggest ideas on how to improve it and so on.

For example, something like this might strike up some interest in you:

“Your article on blogger outreach is a banger! However, you missed one important detail… I covered it in detail in one of my own posts.”

If your target spots your name in the comment section under their articles or in the newsletter subscription list, that’s perfect for you.

Remember that you’re a human and your prospect is one too. You don’t need to be their best friend to get a backlink. However, just a friendly conversation can definitely go a long way.

#4. Mind Your Spelling!

Okay, this one is extremely obvious. Of course, everyone makes typos every once in a while and one or two may even go unnoticed. But, since you’re a blogger, you should definitely pay close attention to your writing.

If your blogger outreach email is littered with mistakes, your prospect will decide that so is your content and you will end up being ignored. Writing dozens of outreach emails can be quite tiring, but there are countless spell checking tools available on the web and there’s literally zero reasons not to use them.

You’re a professional after all, right?

#5. Your Content Doesn’t Stand Out From The Rest

Hear me out on this one. I’m not saying that your content isn’t unique or that it is bad. Quite the contrary, I’m sure that it is great and worthy of linking to.

But your blogger outreach email might not be making it so obvious. Especially if you’re targeting a decently-sized blog that receives hundreds of these daily.

To your recipient, your email might be looking exactly like all the other ones. So, ensure that you make it explicitly clear why you think your content is unique, worthy of their attention and fits into their resource perfectly…

Let’s imagine a situation: you’re reaching out to a blogger who writes about gardening and, for example, growing fruit. A good email would look something like this:

“I recently published an article on growing the perfect vineyard. It includes the only complete step-by-step guide on growing grapes on both your backyard and in the field. It is also complete with images and about 37 tips on how to deal with pests and get the biggest harvest.”

I know this topic is probably not very popular, but in those few lines, you can clearly see why that imaginary article would be interesting to your prospect.

Hope That Helped!

So, those were the most common mistakes that plague blogger outreach emails and some tips on how to improve your writing. I hope my article has been helpful to you and you picked up a thing or two to improve your outreach campaign.

Remember to be critical about your email composition and good luck with getting those sweet, sweet backlinks!

The Benefits of a Desktop Email Client Over a Web-Based Client

Are desktop clients out of fashion? Far from it!

Albeit the rapid rise of mobile device usage goes strong, the benefits of desktop email clients make them an irreplaceable solution for many businesses and private users.

Among the notable advantages of desktop email clients are the offline mode, limitless storage (integrate with at least one external service, e.g., Dropbox), spotless encryption and superb backups.

Shortly put, if you frequently rely on public networks, like reusable email templates, prefer to schedule messages to be sent automatically when the device goes online, and don’t like your messages being intercepted along the way, a desktop email client is a choice for you.

Best-Loved Desktop Email Clients for Windows

According to research performed by Litmus Email Analytics, the most popular email clients include Apple iPhone (28%), Gmail (26%), Outlook (9%), Apple iPad (9%), Apple Mail (8%), Yahoo! Mail (7%), Outlook (2%) and Google Android (2%).

Both webmail and desktop email clients are popular, with many people choosing to use both. Keeping in mind the fact that 26% of people check incoming messages before even getting out of bed and 18% while driving, it is no wonder why both solutions may come in handy.

Further out, business users often manage multiple email accounts, as to separate private and business emails from each other and for backup.

When it comes to non-business users, it is not so rare to come across people using one email account for recovery purposes. Think in terms of password recovery, social media notifications, and so on.

Finally, email marketing campaigns are a whole new dimension of marketing and, as such, require their own email account.

Let us not forget temporary email accounts either, nor those used for multiple aliases and maintaining anonymity. I.e., people subscribing to multiple services may have an email account just for that purpose; people hanging out in chat rooms use an email corresponding with their alias, etc.

Webmail is usually the first choice for the above-mentioned purposes, while desktop email clients are used for personal and professional correspondence.

So, which are the most widely used desktop email clients?

Possibly the most popular desktop email client for Windows (or at least most widely used) is MS Outlook. It has been around for a while and has a good reputation. It is not cheap, however, nor is it necessary for all users.

There are numerous alternatives that are at least as good, and many even better. Others offer a fair share of features for less demanding users and are free for all. Here are some of the best desktop email clients to suit everyone’s needs.

Advantage of a Using Desktop Email Client Over a Web-Based Client

MS Outlook

MS Outlook is traditionally popular among business users. On top of seamless messaging, it also features bill pay reminders, meeting RSVP tracking and forwarding. It suggests event locations and meeting rooms, lists multiple time zones, bcc warnings, and proxy support.

MS Outlook is most widely known for its Quick Stepstool, which allows the user to create and apply multiple actions to multiple messages. Quick Steps are fully customizable.

Mozilla Thunderbird

Mozilla Thunderbird runs on Windows, Mac, and Linux. It uses the Gecko engine also employed by Firefox, which allows it to seamlessly integrate with themes, extensions, and add-ons.

The Thunderbird design is simple and clean, with numerous filtering options. It comes free.

Mailbird

Mailbird is a handy tool often considered among the best alternatives to MS Outlook. It is highly customizable, with a clean design, and brings together emails from all accounts into one unified inbox.

Mailbird integrates with a number of services, including Twitter, Facebook, Whatsapp, Asana, Google Calendar, Dropbox, etc.

It features the Speed Reader functionality, which allows for fast email browsing, as well as attachment search. Mailbird supports 17 languages and features Linkedin Lookup (directly from inbox).

Postbox

Featuring clean design coupled with Focus Pane, Postbox enables real-time filtering, organized emails by tags and contacts and offers a range of search options (messages, files, and images).

It allows the user to organize accounts into groups, opens folders in tabs and sends emails directly to a range of apps, such as are Slack, Evernote and Todoist.

Postbox offers a range of options to professionals, including HTML editing.

eM Client

eM Client is a user-friendly desktop email client, resembling MS Outlook somewhat (in terms of clean design and ease of access). It automatically detects languages in a message (39 languages supported) and features the Deduplicator (finds duplicate messages, contacts, tasks, and events), chat and message translation.

Windows Live Mail

Possibly best known for its two-line vertical view, Windows Live Mail is a simple tool many users choose to use on a regular basis. Another email client using the same principle is Opera Mail (formerly part of the Opera browser).

Windows Live Mail supports Microsoft Exchange ActiveSync and DeltaSync protocols, newsgroups, calendar integration, and RSS feed.

SeaMonkey

SeaMonkey is a multi-functional tool powered by the Mozilla Firefox source code. On top of offering standard features, the client also supports chat, RSS feeds and newsgroups.

All in all, with the offer so rich, chances are, everyone will find the best solution calling to their needs (and budgets). From Thunderbird to MS Office, desktop email clients rule the offline world.

Webmail or a Desktop Email Client?

Arguments in favor of both are many and often result in heated discussions. The truth is that there is no one-size-fits-all approach when it comes to choosing an email client. In actual fact, many people use both, and why not?

With so many free email services to choose from, options are close to limitless.

Still, desktop email clients are generally considered safer; they rarely get hacked and never misplace old messages, unlike webmail.

Pros of desktop email clients

· Offline mode: they allow for composing messages when offline and schedule them to be sent once the device goes online.
· Spotless encryption: desktop email clients allow the user to maintain control over generation tools and store keys.
· Superb backups: they back up messages, address contacts and folders.
· Limitless storage space: desktop email clients allow for hosting attachments either in the email body or uploading them externally (e.g., on Dropbox).

Finally, desktop email clients are the right choice for people who like keeping things organized. No webmail can hold a candle to desktop clients’ prioritizing, categorizing, filtering and flagging. In addition, extended priority features are integral to all serious desktop email clients.

Everything considered, using a desktop email client even when using webmail is recommended. The only question that remains to be answered is which one to choose.

TheLister’s Story from Zero to becoming JustDial’s Major Rival

About the Startup

We as a startup thrive towards the goal of transitioning mainstream offline businesses to the online ecosystem. Thus opening a bigger window for users & customers to connect from a single platform. With TheLister’s proprietary bidding tech, businesses bid their lowest quote to customers, which gives the user the best deal at the best price than anywhere else! By successfully fulfilling a customer’s varied requirements through verified businesses & vendors at the lowest possible price, TheLister emerges as a premier online portal for both service seekers & service providers.

How did you start? How was the journey

TheLister was handcrafted by Praveen & Pratik on February of 2018. From being a duo to a team of 11 today, TheLister had its humble beginnings with some euphoric moments & its fair share of setbacks as well. To quote one such event, when the complete platform was developed after 6 months of brainstorming, we set the launch date with our hopes set high. We carried out all our test runs and it was finally time to set it live for the digital world.

We took the first step of promoting TheLister on social media and the next thing we knew, Facebook blacklisted our website from further sharing. And thanks to Facebook’s line of products, we were ousted from WhatsApp, Instagram and all other! The setback was huge but we weren’t just ready to give all up. We chalked out a different strategy then & there to let people know about our upcoming platform (without using the link) and use Google Form to take email ids of those who were interested. We then could send out pre-invites with our website link to all of them through Gmail (thank you Google!) and the best part, we received over 300 registrations on our platform that day. That was the moment, we understood we are onto something.

How does TheLister help in solving real-life usecases?

The main principle we follow is to streamline the process of connecting customers with the right businesses suited for their job. When users post their requirements on our platform, businesses bid on it, which creates a competition and the customers are benefited with a lower quote. TheLister is one single platform where you can specify your budget, your delivery time & location of choice, and categorically share your requirement in detail. Once that’s done, sit back and relax while certified firms/vendors start bidding on your requirement to give you the service at a competitive price! This helps to generate a win-win for both users and firms as it provides a fair chance to all businesses to participate & customers to get their requirements fulfilled by the best in the industry.

Why should users choose you over others?

I would like to simplify that in 4 simple points.

i. Background-verified Firms:
We have a dedicated team that visits the firm’s office to verify their location, projects and official documents and only then the are brought onboard.

ii. Best Pricing:
Customers get benefited by the ongoing bidding process on their requirement and get to choose a sweet deal!

iii. No-Fraud System:
Every business goes through the stringent verification policy to ascertain a zero-fraud online platform.

iv. Equal Play:
Our indigenous algorithm sets impartial & fair opportunities to all businesses in order to connect with customers. Thus, there’s no favouritism, sponsorships or vested interests.

Who all are behind TheLister?

Pratik & Praveen have both been key players in their past successful ventures viz. HashMantra Pvt. Ltd., Rentures Co. & CryptoGuru Inc. TheLister which is a brand subsidiary of FutureOrion Inc. is their next entrant into the Indian B2B2C service industry where offline businesses are being streamlined by bringing vendors/enterprises to the rapidly growing online Indian market. Praveen has also been instrumental in developing services for Tricon globally while Pratik spearheaded growth strategies at GlowRoad, now a $25M funded Startup.

One advice to young Entrepreneurs

You need not always have to have a clear vision of what you’re going to do. Sometimes you just need to hit the first gear and step on the accelerator to let your idea move forward. And as you move forward, things start taking shape and you learn from them. Fail. Learn. Create History.

What’s in the future for TheLister?

We plan to double the number of businesses in the next quarter while expanding to new service categories which are left offline & untapped in the Indian market. The ultimate vision is to make TheLister the goto brand for customers.